types of digital marketing

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Types Of Digital Marketing
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Table Of Content

1. SEO
2. SMM
3. PPC
4. Content Marketing

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SEO
Search engine optimization is a process used by
online marketers to improve the visibility of
their website in the search engine results on
Google, Bing, Yahoo, DuckDuckGo, and other
search engines.
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SMM
Marketing that uses social media platforms like
TikTok, Twitter, Linkedin, Facebook, and
Instagram to promote brands, build target
audiences, increase website traffic, and boost
sales is known as social media marketing.
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PPC
PPC, which stands for pay-per-click, is a form
of advertising on the internet in which an
advertiser is charged an amount each time one of
their ads is clicked. In basic terms, you are
paying for targeted traffic to your website.
Whenever PPC is used properly, the cost is
minimal because each click is worth more than
you are charged.
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Content Marketing
The development and distribution of important,
helpful material such as blogs, newsletters,
white papers, social media postings, emails,
videos, and similar items to current and future
clients are known as content marketing. When
done well, this content shows ability and makes
it clear that a business values the customers it
serves.
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