Affordable Reputation Management Solutions for Small Businesses by Clixlogix - PowerPoint PPT Presentation

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Affordable Reputation Management Solutions for Small Businesses by Clixlogix

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Keeping tabs on your online reputation can be a great source of inspiration for any marketing initiative. There are plenty of Affordable Reputation Management tools that can help you check how the audience reacts to past content and marketing campaigns. – PowerPoint PPT presentation

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Title: Affordable Reputation Management Solutions for Small Businesses by Clixlogix


1
Affordable Reputation Management Solutions for
Small Businesses
  • Your reputation decides whether your business
    will fly high or will you be left in the dust by
    your rivals. Managing and maintaining your
    reputation with affordable reputation management
    services can be a great idea for your brand.
  • Most people dont understand how important it is
    to hire online reputation management services
    for small business as it can enhance all the
    aspects for faster growth.
  • But what kind of benefit do Online Reputation
    Management Services have in store for brands
    that can make all the difference?

Major Benefits of Online Reputation Management
Services for Small Business Significant Increase
in Customer Engagement
The more channels are monitored by the
organization and the more they are active, the
higher the chances are of increasing customer
engagement rates. This can be done by taking on
both a proactive and reactive approach to
interaction with clients. Being active more
online can offer customers special offers and
respond to their queries and comments in an
appropriate manner can make sure that they are
invested in the brand. This will further result
in them not moving to your rivals and sticking
with you as a loyal customers.
Better Brand Credibility
2
Everyone can see this coming. Negative comments
are an eventuality, no matter how much effort
you put in for keeping the buyers happy. And
customers can be ruthless at times, and the
statistics prove it. More than 30 percent of
customers walk away from a brand after a single
bad experience. With that being said, it
ultimately comes down to handling a negative
brand comment as soon as it surfaces. Making use
of online reputation management services for
managing comments, reviews, and mentions, be
they negative or positive can help you build
brand credibility. There is no better way to
help customers understand that you care than by
responding to a negative comment with respect
and making amends where there is a need for them.
Online Marketing Optimization for Reactions
Keeping tabs on your online reputation can be a
great source of inspiration for any marketing
initiative. There are plenty of Affordable
Reputation Management tools that can help you
check how the audience reacts to past content and
marketing campaigns. Tracking the brand mentions
and reach can help you better understand which
campaigns work and which ones dont, what
message catches the attention of the customers
and leads, and what sort of messages are driving
negative responses. Summarizing the results can
help in deciding what marketing campaigns to run,
for better ROI.
Online Reputation Management Services Clixlogix
3
Increase in Sales
Even though the concept of spontaneous shopping
isnt out of the window, most customers do their
research online before buying anything. According
to statistics, more than 80 percent of customers
admit that they look on the internet to gather
information about the product before they
proceed to buy the same. At times, even a single
negative review is more than enough to change our
minds and make us switch to a different product.
There is a simple connection between an increase
in sales and great online reputation management
services for small businesses. The more positive
the image of the company, the better chances
there are of sale.
Increased Web Traffic
Positives, be it in the form of news or opinions,
especially when it comes to reliable resources
have what it takes to become viral. Using an
online reputation management tool, you would be
able to spot all the top news outlets lauding
your service. This can explain the sudden
increase in organic traffic. This can be used to
gain further momentum. Display the brand mention
across different channels for boosting the
reputation. If done right, it can lead to
increased conversion.
Show Them You Care
Keeping up with what people say about brands
online and responding to all kinds of comments
goes to show that you care. Usually, everyone
would like to be on the side of flattery when it
comes to comments since they are easier to
respond to. But what most people dont
understand is that negative comments can also be
a blessing in the long term for a brand. They
offer feedback that is invaluable in every form.
So never not pay attention to disheartening
opinions as they might quickly lead to a social
media crisis.
4
Being responsive to both negative and positive
comments can lead to better relationships with
customers.
Recommendations
It isnt a surprise that 90 percent of people
believe in recommendations from friends. Taking
into account that customers normally talk about
their brands 90 times every week, online
reputation management services are something that
people should definitely care about. People
usually tend to trust other people more than
their trust advertising, ensuring that you get
continued wordofmouth recommendations via
effective online reputation management is key.
Trust
Without trust, forming longterm relationships is
nothing but a distant dream and without this,
there can be no growth. Responding to brand
mentions on different media channels wont be
enough to make this happen. Having a good brand
reputation doesnt mean that you can rest easy
since there are threats lurking just around the
corner at all times. Think of this. What would
happen if you saw a great website tearing you to
pieces in its reviews? All this makes it
important to verify the information posted
regarding brands online is true and consistent.
This can be done with the use of tools that can
alert and track mentions from all parts of the
web.
Employee Attraction
Online reputation management, if done right can
not only translate to increased sales but can
also attract a lot of eyes from potential job
seekers. Great candidates are always keen on
working for firms with a great reputation, and
since the talent hunt in the market is fierce,
it can help firms to get the best employees on
board with relative ease.
Increased Customer Satisfaction and Brand Health
Scores
5
Online reputation management services offer the
opportunity of reacting quickly to mentions of
the brand. In case the reviews arent pleasing on
the brandowned channels, try making amends
quickly and maybe that can change the negative
opinion of the customer into a neutral or
positive one. In the case of external channels,
ORM can offer you a chance to advocate for the
brand to put an end to any kind of rumors.
Testimonials
The great part about using the best reputation
management services is that not only will you be
able to define mentions but also would be able to
filter out the positive ones. After that, you
can reach out to the most delighted fans and ask
for a citation that can be turned into a
testimonial and posted on the website. To kick
start the efforts, try using Google Play, Apple
App Store, and other online review platforms.
Tackle Crisis with Ease
Brands that put in a lot of effort to maintain
their online brand reputation are better
equipped to deal with any kind of crisis.
Especially if they make use of an ORM solution
that alerts them of any kind of crisisrelated
terms that are used in relation to their brand.
A simple stumble would go unnoticed by the
customers if the brand has a great reputation
overall. Contact Us Telephone 1 (315)
215-3533 Address Sampson St, Aurora, Colorado,
80014, United States Website
https//www.clixlogix.com/
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