Lead Magnet and its use in online marketing

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Lead Magnet and its use in online marketing
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Lead management is the process of capturing,
tracking, and nurturing potential customers, or
leads, as they move through the sales funnel. In
digital marketing, lead management is typically
done through the use of various software tools
and strategies. A lead magnet is an incentive
offered by businesses to potential customers in
exchange for their contact information, such as
their email address, phone number, or social
media profile
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Benefits of using lead magnets
Generates leads Builds trust and authority
Provides valuable data Increases conversions
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