No. 1 Exporter & GI tagged, Alleppey Green Cardamom – India

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The Origins of the Worlds Best Cardamom
Emperor Akbar is renowned the world over for its
premium cardamom. The GI tag Alleppey Green
Cardamom has been authorised to use as per the
Geographical Indications of Goods (Registration
and Protection) Act,1999. And theres also a
lovely little backstory to it all.Cut to the
18th century the gentle slopes of Kerala were
lush with cardamom plantations. A spice whose
demand dated back to historic times, and whose
popularity had only strengthened with the passage
of time.
The best quality pods were then carefully
separated by specially appointed and skilled
labourers and earmarked for export. This led to
the development of cardamom sorting and
processing in Alleppey, which resulted in naming
the most high-quality cardamom produced from the
region as Alleppey Green Cardamom.And so was
born the legend of Alleppey Green Cardamom. By
fate and by design, the Raja had created a unique
Green Gold! Or Golden Green as it was
called.Like ants to honey, merchants from
around the world sailed across the seas in search
of this golden green. And they still do today,
albeit via more convenient and regulatory trade
channels. The rich legacy of Alleppey Green
Cardamom continues even today, through the
commitment and quality of Emperor Akbar Cardamom.
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The Emperor Akbar Story
Emperor Akbar Cardamom is the flagship brand of
Samex India Pvt. Ltd. Samex India (erstwhile
Samex Agency) was started as a family business in
1981 by the Ruparel family. The business
traditionally dealing in the export of spices and
green cardamom was a part of the mixed basket of
the products it exported. Historically, cardamom
was sold loose in plastic or jute bags. As a
consequence, it would quickly lose its aroma and
potency. And, as we all know, cardamom without
aroma or flavour is of very little value.
Samex knew the gamechanger lay in doing something
that would lock in the aroma and flavour for
years. That realisation led to the birth of the
Emperor Akbar brand.The brand was launched in
2008 and initially sold in zip-lock pouches. This
helped retain the aroma and flavour to a
significant extent, although not entirely. After
consultation with the packaging industry experts,
they came up with a solution to lock in the
volatile cardamom oil found in the cardamom
seeds. Emperor Akbar Cardamom introduced the
worlds first-ever Aroma-Lock technology for
cardamom packaging.
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Emperor Akbar Pioneered the Grading of Cardamom
Emperor Akbar is an innovative brand. The first
to introduce Aroma-Lock packaging, the brand has
been the pioneer in the industry in terms of
setting grading standards, which have now become
an industry standard.
Size-wise, the pods are then sealed into
Color-coded packaging for easy identification. 1)
Purple Grade packs 8mm above pods2) Pink
Grade packs 7.5mm above pods3) Green Grade
packs 7mm - 8mm pods4) Orange Grade packs
6.5mm - 7.5mm pods5) Red Grade packs 6mm - 7mm
podsThe quality remains world-class across all
packs.When you buy Emperor Akbar Cardamom, you
are buying the worlds best Alleppey Green
Cardamom from the people who know cardamom best.
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Certified as the Worlds Best Cardamom
Emperor Akbar claim of being the worlds best
Alleppey Green Cardamom isnt just hollow, but
one certified by a prestigious GI Tag.
Geographical Indication or GI acts as
certification that a product meets certain
stringent qualities and standards by virtue of
belonging to a specific geographical
region.Emperor Akbar is one of only two
entities in the entire world conferred with the
coveted GI Tag for Alleppey Green Cardamom. The
other being the Spices Board of India.Alleppey
Green Cardamom is known for its unique qualities
like fully matured pods, richer aroma, fruity
flavour, greater oil content, uniform green color
and a three-cornered ribbed structure that give
it a premium status the world over.
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CONTACT

• Samex India Pvt. Ltd.201, Sabari Samriddhi, V.
  N. Purav Marg, Chembur, Mumbai - 400 071. India.
• Call 91-22-252 111 25
• Customer Care 91 96991 96991
• E-mail birbal_at_emperorakbar.com

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Thank You