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Digital Marketing


Digital marketing is the technique of marketing products or services via digital media. Most of us call "Digital Marketing" via different names such as online marketing or internet marketing. To know more about click on the link below. – PowerPoint PPT presentation

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Date added: 22 December 2022
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Provided by: TTDigitals


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Title: Digital Marketing

Digital Marketing
Digital Marketing
Digital Marketing Definition Digital marketing
is nothing but an electronic form of marketing.
Today, every one of us uses digital devices to
effectively communicate our messages to our
friends, families, customers, or partners, i.e.,
all the communication happens majorly through the
digital format. Digital Marketing is nothing but
marketing via digital devices such as Mobile,
Tablets, or Computers. Digital Marketing uses
various internet applications such as Google
advertising, Facebook Advertising, Instagram
Marketing, Email, SMS, or any form of digital
in-app advertising to connect with
users/audience. According to Statista, In 2021,
the count of active internet users is expected to
be 4.66 billion worldwide, contributing to 59.5
percent of the global population. A significant
chunk of these internet users, i.e., 92.6 percent
(4.32 billion) of internet users, avail
themselves of the services via mobile devices.
China, India, and the US have the most
significant internet userbase share. India has
560 million active internet users, the
second-highest globally after China, with an 854
million internet user base. The number of
worldwide web users in India increased by 47
million during 2020-21. Internet penetration in
India is almost reached 45 in January 2021. As
per Digital 2021 Datareportal, the total number
of mobile connections in India has reached 1.1
billion, which is 79 of the total population of
India. Out of 1.1 billion, almost 440 million
users actively use social media platforms such as
Facebook, Instagram, Twitter, or Linkedin. This
clarifies that marketers can reach their target
audience in India more quickly and efficiently
using digital marketing platforms. It
significantly proves the importance of digital
devices, digital media, and online marketing for
the Indian audience, especially when considering
marketing channels.
What is Digital Marketing?
Digital marketing is the technique of marketing
products or services via digital media. Most of
us call "Digital Marketing" via different names
such as online marketing or internet
marketing. Digital marketing includes various
digital channels for brand promotion such as
Search Engines (Google, Bing, etc.), Social Media
Channels (Facebook, Instagram, Twitter, Linkedin,
etc.), Email, SMS, Whatsapp, or any other
internet applications used for marketing.  Digita
l Marketing also involves internet calling
applications such as Zoom, Google Meet, or other
multimedia messaging or communication
tools.  Basically, marketing your product or
services via digital communication is called
digital marketing.
Digital Marketing Platforms -
  • Search Engine - 
  • The search engine is an internet application
    developed to keep a systematic record of all the
    web-based resources. Search engine application
    retrieves specific information from the worldwide
    web with the help of a textual web search query.
    The search results are presented in web result
    pages called search engine result pages, i.e.,
    SERP. The information that search engines
    retrieve can be of any format. It can be videos,
    images, web pages, research papers, or other
    kinds of files.
  • 2. Social Media - 
  • Social media is a form of media that you can use
    to exchange/share information, communicate your
    message to society, connect with your peers or
    friends, or family members to share experiences
    and events. Data transmitted over social media
    can be of any format such as video, photo,
    images, or other web resources. There are many
    social media marketing platforms available on the
    world wide web, such as Facebook, Instagram,
    Linkedin, Twitter, Pinterest, and many more.

3. Direct Email -  Email is an electronic way of
communication. Email is a web-based application
used to communicate your message to one or more
receivers formally. The email communication is
transmitted over a network in the encrypted
pattern by maintaining the privacy and
confidentiality of the letter, i.e., in the most
secure way. This significantly proves the
importance of email communication for businesses
or companies. Hence, it has been an integral part
of business communication for any companies be it
for B2C or B2B communication. 4. SMS -  SMS (
Short Message Service ) is a digital
communication method used for sending short
messages over the network, i.e., over a mobile,
telephone, or internet. SMS helps in quick and
personalized communication shortly and sweetly
and results in transmitting the right message in
the right way to the right users. 5. Affiliate
Marketing -  The Internet has lots of
information resources in terms of websites or web
applications, or mobile applications apart from
social media channels and search engines. These
web-based inventories are owned by some of the
other companies, which then can be used by
marketers to promote their products or services
by placing their banners on the slots available
by paying a certain commission in return to the
owner of the resource. The network of all these
websites, web applications and mobile
applications is also called an affiliate network,
and promoting the product or services on these
networks is called affiliate marketing.
Inbound marketing versus digital marketing
Inbound marketing is a goal-oriented way of
marketing where marketers first decide their
final goal and plan the tools and activities
accordingly to achieve the results in better
efficiency and in the best possible way. Inbound
marketing also utilizes all the tools that are
used in Digital Marketing. Digital marketing is
an electronic way of marketing with a set of
tools at the exposure. Still, a digital marketer
can use one of them or all of them, depending on
his/her digital marketing strategy. However, when
inbound marketing and digital marketing are used
in combination, it can yield the best results
because digital marketers then first decide the
final goal and then allocate all the channels in
the right way to execute the marketing strategy
B2B versus B2C digital marketing
Digital Marketing works for both B2B and B2C
communication. B2B, i.e., Business to Business
communication, is always formal communication,
and it has lots of formalities involved. There
are many stakeholders involved in the
decision-making process for B2B digital
marketing however, we can always reach the final
decision-makers with digital marketing. It
becomes easy for the B2B sales team to achieve
the targets by directly tapping the leads of the
decision-makers. B2C is direct to consumer
marketing. Digital Marketing includes a wide
range of online marketing channels where
consumers regularly interact, i.e., they do
research online on Google for products or
services they need over social media. Businesses
can tap the consumers on the right digital
platforms with effective B2C digital marketing
with the right channel mix of social media,
search engine marketing, search engine
optimization, content marketing, and affiliate
The benefits of digital marketing
Digital marketing has become a fundamental
element of marketing strategy for most companies
since covid19 has shown us the limitations of
traditional marketing or conventional marketing.
Digital marketing channels or platforms have now
replaced banners / Hoardings / News Paper
advertisements.  According to a report, the
Indian advertising industry is expected to grow
10.8 percent to reach Rs 62,577 crore by the end
of this year, mainly helped by rapid growth in
digital advertising. Indian advertising sector
had seen the degrowth in 2020 due to the covid19
situation. It is now projected that the spending
will reach Rs 70,343 crore by 2022, as per Dentsu
Digital Report 2021. The report and the
projected value significantly prove a massive
potential in Digital Marketing tools and
techniques for every industry. There are numerous
benefits of digital marketing when compared to
the traditional or conventional way of marketing.
Some of them are -
  • Measurement of performance via Data Analytics
  • The main advantage of digital marketing is that
    the performance of digital marketing campaigns is
    utterly measurable, unlike traditional marketing.
    In Digital marketing, you have lots of digital
    tools available in the market, such as Google
    Analytics, Facebook analytics, or third-party
    analytics tool wherein you can measure the user
    activities on your website effectively and with
    100 data efficiency.
  • With Google Analytics, you can measure the exact
    number of visitors who have visited your website
    in real-time. With Facebook pixels or google ads
    pixels, you can track the count of clicks,
    impressions, page views, and bounces from your
    website. Digital marketing will let you measure
    all the sort of data patterns required to judge
    the performance of the website or campaigns
  • Visitors to your website
  • User Location
  • Gender, Age and Demographics
  • User Engagement on Website
  • Website Traffic Sources
  • Bounce Rate of the Website
  • Traffic Patterns - Day, Timing, Conversions
    Engagement Patterns
  • The real-time availability of the data and the
    analytics can help you efficiently plan your
    marketing strategy. You can reduce your marketing
    budgets, get better conversion rates at a reduced
    cost and even engage the audience with effective
    website design and a prime focus on user
    experience design.

(2) Content Marketing and Quality Lead
Generation Content marketing effectively uses
quality content to attract and engage the right
customers for your product or services. If you
have the right content on your website to engage
your prospective visitors, then you have won the
race. Google or any search engines give utmost
priority to the user experience regarding the
website or SEO rankings. Suppose you are using
quality content on your websites, such as videos,
images, text, or any other form of interactive
content. In that case, you are keeping your
prospective buyers engaged with the right content
strategy. The quality content ensures better
engagement, resulting in enhanced organic
ranking, which provides more organic traffic and
more sales or more customers. Content marketing
involves blogging, guest posts, press releases,
social media content strategy, and more. Finally,
even somewhere, we use brochures or demo videos
to get the user's attention or engage users to
improve the lead flow. Lead generation is now a
day depends on the content that we are providing
to the end-user. If we add a call to action on
the brochure and request visitors to generate the
lead to download the brochure where we are giving
high-quality content for them, then it will
surely improve the lead flow. This is the way of
content marketing where quality is the focus to
get the desired lead generation result.
(3) Improved Conversion Rates Conversion
definition may change from company to company.
Some consider lead as a final conversion, or a
few consider the sale as their final
conversion. In Digital marketing, we use a
website as a store and multiple calls to actions
such as contact form, chat, or toll-free number
to generate the lead. We can attract more
customers to generate leads by giving them
multiple options to generate leads. Unlike
bothering them by continuous phone calls, we can
either send an email or send them a brochure
link, and they can fill in the information to
download the brochure at their convenience. We
can use efficient analytical tracking and pixels
to capture the visitor's flow to remarket the
ideal prospective customers by capturing their
cookies and following them on multiple platforms
they visit with effective advertising. In terms
of sales as a conversion, we can even have an
e-commerce website to enable online payments to
convert prospective customers into final
conversion via an e-commerce facility.
(4) Cost-Effective Compared to Conventional
Marketing Digital Marketing is a cost-efficient
way of marketing when compared to traditional
marketing. It can enable you to target a
particular audience rather than blind targeting
in conventional marketing. There are many
targeting options available in online marketing
tools, which is why it can easily reach
prospects. With the help of email, SMS, and
remarketing techniques, we can reduce the cost of
lead or cost of final acquisition further. That
becomes the unique selling proposition for
digital marketing tools and techniques. This has
become the primary reason for changing marketing
preferences from traditional marketing to online
marketing platforms.
(5) Higher Revenues Digital Marketing is a
cost-efficient marketing channel, as mentioned
earlier, and can easily tap the proper marketing
at affordable costs. Also, we can optimize the
performance of the marketing campaigns with data
analytics and an effective tracking mechanism
which can also help us increase our ideal reach
and finally will result in better conversions and
better sales. The improved sales can help us get
more revenue and at a much affordable cost of
acquisition. It proves that digital marketing is
not just cost-effective but also a high revenue
generation marketing channel. Email, SMS,
Remarketing clubbed with online e-commerce can
help us generate more revenues from digital
(6) Higher ROI from Your Campaigns Digital
marketing companies use various tools and
techniques to optimize conversion rates for their
clients. The higher conversions result in the
achievement of maximum Return on Investment (ROI)
for companies. With effective data analytics,
efficient reach, and innovative remarketing
strategies, digital marketing can yield better
revenues for your organization. With effective
tracking and monitoring using efficient tools and
techniques, strategists can change the
communication and marketing strategy on a
real-time basis to yield higher ROI for the
companies. Digital marketing can build a steady
flow of traffic and conversions to develop a
continuous revenue stream for your organization.
More the business, more the ROI you enjoy for
your company.
(7) Compete with Large Corporations Digital
marketing gives power to small businesses to
compete with large corporations with the help of
effective execution. Sometimes even small
companies can get better ROI in digital marketing
than large companies because of the proper
selection of target audience and the exemplary
implementation of activities.
(8) Get ready for the "Internet of
Things Internet of things is nothing but a
network of physical objects connected using the
world wide web. The objects can be associated
with the help of sensors, software, or
technologies however, the internet of things
finally uses digital marketing to connect the
objects with the overall user internet journey.
This can essentially improve the user experience
and help businesses or companies to provide
better quality services efficiently and
(9) Build a Brand Reputation with Effective
Digital Strategy Quality Service Digital
Marketing has certain advantages regarding online
reputation building or brand building activity is
concerned. Social media marketing, social media
profiling, Google reviews, online reviews, and
testimonials from the existing customers can
support you in building a solid brand reputation
and trust among your prospective
customers.  Online awards and trusted
recognitions from the existing customers can
result in a high level of trust among the
prospective customers. The online reputation is
built using quality service, quick response, and
resolution of queries and complaints of existing
customers. Digital marketing has many available
tools that can help build a strong brand some of
the tools are - Google reviews, Facebook Reviews,
Testimonials on websites, and other third-party
review sites.
(10) Achieve Business Growth Online You can
quickly get maximum reach with the help of online
marketing platforms. Online marketing majorly
works on the world wide web, which is why it is
easy to reach your targeted audience across the
globe. You can get as many people as possible on
your website. All of them may not get converted
to the final prospect, but if you set your
targeting perfectly, you can get a few highly
targeted audiences to become your prospective
customers. You can easily use effective online
marketing strategies for attracting the right
audience, such as social media creative strategy,
guest blogging, or online press release. The
effective execution of search engine marketing,
search engine optimization, social media
marketing, and affiliate marketing can help you
achieve the desired business goal for your
organization or company.
(11) Easy and Effective Execution of Competitor
Strategy Competitor strategy is an integral part
of marketing planning for every company or
organization. In Online Marketing, competitor
strategy is executed at multiple levels and
across various channels. Social media is one
channel where digital marketing experts keep
track of competitor communication, creatives,
content, and other competitor strategies to
capture the ideas from them and implement them in
a much better way for the organization's
benefit. Online marketing experts also find out
search patterns for the competitors on the search
engines and target their search keywords to grab
the competitor visibility share to their
organization. This helps in diverting the
audience from your competitor to your
organization. Competitor strategy has become easy
to execute in the digital marketing era because
users are easily accessible and can be reached
quickly with online platforms available.
  • (12) Measure the campaign performance on a
    real-time basis
  • With lots of next-generation data analytics
    tools, a digital marketing platform enables you
    to keep track of the data on a real-time basis.
    There are multiple analytics platforms available
    to us in online marketing, such as Google
    Analytics, Facebook analytics, or other
    third-party tools for analyzing the data. We can
    measure the performance of our online marketing
    activities with the effective use of those
    platforms. We can measure the following
    parameters to track the performance of our
    digital media activities
  • Total number of users, sessions, or new visitors
    to the website
  • The total number of goal completions,
    conversions/leads, or form fill-ups.
  • The peak time for the website traffic, conversion
    rate, or engagement.
  • Website Traffic fluctuations Bounce rates.
  • User demographic, interests, or internet surfing
    patterns also can be projected.
  • Other parameters also can be measured in depth
    which you can learn when you join Digital
    Marketing Course at TTDigitals.
  • You can measure all these parameters effectively
    with Digital Marketing. That will surely help you
    take improvement measures for your campaign and
    plan your marketing and communication strategy
    accordingly to improve the result in improved
    visibility, CTR, conversion rate, and more.

(13) Reach your audience across the
globe Digital marketing uses the world wide web
for communicating the message from one place to
another place which is why the accessibility of
digital marketing is much higher when compared to
the traditional or conventional way of marketing.
In traditional or conventional marketing, most of
the platforms that we use are bound by the
geographic location, e.g., the banner or hoarding
that we place on the specific area or road is
limited to the reach accessible to that
particular area itself. In Digital marketing,
you can even reach your prospective customers
globally or internationally, i.e., distance and
reach unlimited when it comes to digital
marketing. The organic way of digital marketing
is also easy nowadays with the social media
channels where you can share your message in the
social media groups, which also has a target base
ideal for your product or services. With the help
of paid digital marketing, you can advertise your
product or services across the globe. It gives
much faster reach and visibility and at a much
affordable cost compared to traditional
marketing. You can also filter the audience
based on multiple parameters, interest, age,
gender, demographics, and more which is why it is
much more efficient when compared to any other
conventional marketing platforms available.
Reasons Companies Outsource Their Digital
Marketing Needs to the Best Digital Marketing
Agency in Pune
When you're running your own business, time is of
the essence and is a rare and precious commodity.
Marketing your brand is an integral function that
enables your company's success, but it takes up
plenty of your time. The growth of top-notch
digital marketing firms like TTDigitals has
rendered traditional marketing outdated. With
every minute amounting to vast sums of money,
companies realize that outsourcing their digital
marketing efforts can save them many times! With
a dedicated team of digital marketing experts
ready to serve you at your beckoning, why would
companies take these services in-house? If
you're still wondering why you should outsource
your company's marketing efforts, here are all
the benefits that will convince you!
It's Highly Cost Effective While rounding up an
in-house digital marketing team may offer more
security for your company, it could lead to more
risks and unexpected costs in the long term.
Letting your team manage your digital marketing
campaigns from scratch using extensive digital
tools can get quite overwhelming. Hiring
an outstanding online marketing firm like
TTDigitals can extend your reach to numerous
people through various channels and positively
influence your ROIs. Digital marketers know the
best way to handle your marketing strategy, web
design, and SEO efforts. Outsourcing also saves
you from spending time and resources training
employees. Digital marketing firms provide
credible, reliable services for a much more
affordable rate than sustaining an in-house team.
Over the long run, outsourcing your marketing
needs to a professional can be much more
cost-effective than retaining an in-house team.
You Get High-Quality Services When you hire a
professional service provider, you can expect
high-quality services provided by experts in the
field. Outsourcing your digital marketing needs
will give you a dedicated team of highly skilled
individuals who will research, create, implement
and manage successful marketing strategies. You
are paying for precisely what you get, high
ranking in search engines, and extensive reach.
The combined experience of the experts at firms
like TTDigitals can guarantee you growth at
monumental rates, with the best services in town!
You Attain Fresh Perspective When hiring an
external digital marketing vendor, you can look
forward to an outside, fresh perspective and new
takes on your existing products or services. As
experts in the marketing industries, digital
marketing firms have fantastic experience and
knowledge on the latest market trends,
competitive brand value, and much more! In-house
employees receive training supported with the
company's values and perspectives, but an
external firm comes with unbiased views on the
same aspects. For instance, when wondering what
brings visitors to your site, an expert might
have more remedies for increasing organic
traffic. Hiring an external marketing expert can
bring you insights and perspectives that you
can't find in textbooks and blogs.
Assurance of High ROI's When you partner up with
an expert, you will receive expert services that
will directly translate to higher ROI's. The
company's primary focus would remain on its
products, maximizing the efficiency of the
product. At the same time, the marketing firm
would use its latest technology and team of
experts to bring you success. With a dedicated
marketing team, your marketing efforts will also
remain consistent and have a long-lasting impact.
The team also includes analysts who will maintain
thorough records of the success and failures
recorded during the marketing campaign. With
these insights, the team will manage successful
campaigns that put your brand on the map! Hiring
a credible online marketing firm in India can
ensure that your company grows by leaps and
bounds, with a high and stable ROI rate.
Get The Latest Market Updates When you maintain
an in-house team, your employees may not have
extensive market experts' extensive reach and
network. Hiring a third-party firm provides your
company with complete access to many networks,
the latest market trends, and much more. To
ensure that your marketing efforts are up to date
and follow all the latest trends, hire a
professional. Since digital marketing employees
spend most of their time working on marketing and
research, they keep up with all the growing and
changing areas of marketing. In-house marketing
teams cannot keep up with all the latest
technologies and tools in marketing. Owing to
lack of resources, shortage of time, or
workforce, in-house teams would have to work very
hard to stay updated. Digital marketing firms,
however, keep themselves updated on the latest
technologies and tools used in digital marketing
and constantly work to up-skill themselves in the
same! With access to the latest tools and
software, the time to work on concepts, and a
dedicated workforce, the services offered would
be unparalleled!
Focus on your Core Business When you entrust a
professional with your distinctive marketing
needs, you can rest easy knowing that experts
will achieve your company's marketing goals. That
frees up a lot of time, resources, and
responsibilities for your company, allowing you
to concentrate on the core business. With
dedicated and initiative employees working on
expanding the company's reach, you can improve
your products to maximize your growth! Why hassle
with the day-to-day aspects of your company when
you can entrust a great digital marketing
agency like TTDigitals?
Hands-On Marketing When you handle your
marketing, your company may not have enough
resources and time to research at the ground
level. You may never know what your viewers think
of you, what search engines think of your website
and other vital statistics. You might need help
with your email campaigns and social media
campaigns, which only work when you have a
comprehensive understanding of your target
audience. Hiring a digital marketing company is
easily the best investment for you! With
dedicated employees conducting hands-on market
research, conducting surveys, and analyzing
essential statistics, understanding your audience
is now easier than ever! With their experience
handling multiple campings, these individuals dig
deep until they hit treasure you can capitalize
on! With the growing demand for digital
marketing services, companies have understood the
vitality of digital marketing agencies in India.
Companies like TTDigitals, renowned online
marketing and web design firm, offer exclusive
services at affordable prices. The benefits of
outsourcing your online marketing needs are
boundless, just like your ROI's and growth!
About TTDigitals TTDigitals is among the
top Google partner digital marketing companies in
Pune, India with a wide range of online marketing
services such as social media marketing, search
engine marketing, search engine optimization,
email marketing, SMS marketing, website design,
and development, etc. The company has also
introduced a practice-oriented digital marketing
course in Pune, India. The course is offered in
online mode across India and classroom mode at
the company's Hadapsar office location which is
near Magarpatta, Fursingi, Loni, Manjri Bk,
Mundhwa, and Kharadi. It has become top digital
marketing training institute in Pune in very
short span and also have a plan to become No.1
institute in India for digital marketing services
and online training.
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