SWOT Analysis for Digital Marketing

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What is SWOT Analysis?
What is SWOT Analysis?

• SWOT(strength,weakness,opportunities,threats)analy
  sis is a framework used to assess internal and
  external factors of a particular objective, as
  well as current and future potential of the same.

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SWOT Analysis in Digital Marketing

• A SWOT analysis is an essential component of any
  marketing plan, it helps businesses to think
  about their internal capabilities, and the
  external forces that affect them. It is a
  critical development tool for companies that want
  to leverage their strengths and improve their
  weakest skills.

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Why to perform SWOT Analysis?

• If you want your company to move forward and
  improve, performing a SWOT analysis is highly
  important.Different companies use SWOT analysis
  in different ways.Some use it as a overview of
  their business, whereas others carry out project
  specific analyses to help in planning stage of a
  new project, campaign or product launch.

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How to conduct SWOT Analysis?
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• SMART stands for goals that are specific,
  measurable, assignable, realistic and time-bound.
• 1. In the digital marketing spectrum, let us say
  after conducting a SWOT analysis, you find out
  that your website is lacking in How To articles
  and you wish to create quality content in order
  to get more traffic to your site.

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• 2.You might assign your content writing team with
  a specific target in mind by creating SMART Goals
  for the team.
• 3.This would also give them a clear framework to
  work with. If you dont have a team, you could
  create SMART goals at an individual level too.

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Conclusion

• A SWOT Analysis is extremely important if you
  want to achieve your goals in a structured
  systematic manner.
• Conducting a SWOT Analysis will give you insight
  on what works well for you and what you need to
  focus on to achieve your marketing goals.
• Use SMART Goals after you have finished preparing
  your SWOT Analysis.

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• If youre looking for Swot Analysis for Digital
  Marketing Agencies, or you are a private company
  looking to conduct Swot, the above steps will
  work.
• It is advisable to conduct an Analysis even
  before you create a marketing plan, in fact, a
  thorough SWOT Analysis.

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THANK - YOU!
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