Tips to run a successful giving Tuesday campaign - PowerPoint PPT Presentation

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Tips to run a successful giving Tuesday campaign

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Giving Tuesday is here! See how you can easily run a giving campaign for your nonprofit during Giving Tuesday. – PowerPoint PPT presentation

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Title: Tips to run a successful giving Tuesday campaign


1
Tips to Run a Successful Giving Tuesday Campaign
2
Giving Tuesday is a global day of giving that
takes place on the Tuesday following Thanksgiving
in the United States and the Monday following
Christmas in Canada. The day was created to
provide an alternative allowing counterbalancing
consumerism on Black Friday and Cyber Monday, as
well as to extend the holiday spirit of giving
beyond Christmas. The idea behind Giving Tuesday
is to get people thinking about what they can do
for those less fortunate than themselves at this
time of year and throughout the year. The Best
Way to Run a Successful Giving Tuesday
Campaign Giving Tuesday is a global day of
giving fueled by the power of social media and
collaboration. It was started in 2012 when a
group of marketing professionals wanted to create
a day that would unite all charitable
organizations around the world.
3
  • Giving Tuesday is held every year on the Tuesday
    following Thanksgiving in the United States. It
    follows Black Friday and Cyber Monday, which are
    days when retailers offer great deals to
    encourage shoppers to buy more products. Giving
    Tuesday offers an opportunity for people to give
    back by donating or volunteering their time or
    money.
  • The goal is that on Giving Tuesday, donors will
    donate money or volunteer their time to help
    those in need and want to inspire others to do
    the same.
  • The best way to run a successful Giving Tuesday
    campaign is by following these steps
  • Choose a cause that you are passionate about or
    one that aligns with your values.
  • Plan your strategy and timeline ahead of time.
  • Promote your campaign on social media platforms,
    email lists, and other channels that you use for
    marketing.

4
  • 5 Best Tips to Run a Successful Giving Tuesday
    Campaign
  • Giving Tuesday is a global day of giving fueled
    by the power of social media and collaboration.
    It has been celebrated in the U.S. and around the
    world since 2012, with events taking place each
    year on the Tuesday after Thanksgiving, also
    known as Cyber Monday.
  • Best Tips to Run a Successful Giving Tuesday
    Campaign
  • Make it personal
  • Create shareable content
  • Have a clear call to action
  • Use social media to your advantage
  • Make it easy for those who want to donate

5
  • Relevant Links
  • Thanksgiving fundraising ideas
  • Online donation platform
  • Free auction site for nonprofits

6
Thank You
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