What's trending in BNPL?, June 8th 2022

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Instant Insights
_at_ (1) Click
Buy Now Pay Later Analysis for geography IN
Analysis as of 2022-06-08
Machine Generated Insights
The insights were generated in an incredible 158
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Introduction

• Guideline
• These reports are meant to give you a quick
  overview of the trends landscape around the
  keyword. Use it as a way to quickly understand an
  area or as a way to check your hunch. Run
  queries for related keywords to get a more
  holistic picture of the area.
• Where is it most useful?
• Understand consumer interest trends See pages
  with title "Consumer interest changes","Related
  Queries"
• Find usage patterns/ use cases See pages with
  title "Use Cases What are they looking at it
  FOR"
• Discover features See pages with title
  "Features What are they looking at it WITH"
• Understand what is on consumer's mind See pages
  with title 'Consumer mind' 'Consumer thinking'
• Map out company landscape See pages with title
  "Who shows up", "Startups", "Apps"

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Consumer View

• We first analyze the consumer view to determine
  the momentum and awareness amongst people in
  social media. These days consumers look for
  everything on the internet and this data trail
  is a great source of insights. We analyze the
  chatter on social media, analyze search trends of
  the consumers find specific pattern of
  internet lookups. This analysis serves as a lead
  indicator for the topic to understand the
  conversations and feedback better.
• Two categories you will see
• Trends
• Specific use case lookups

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How has consumer interest changed?

• We analyze 5 years of search data from 2017-06-11
  to
• 2022-06-05. The analysis was done for IN region.
• The chart shows how consumer interest in the
  keyword has changed over time.
• It has trended with a Positive cagr of 22.81
• Karnataka, Telangana, Andhra Pradesh, Tamil Nadu,
  Maharashtra are the main regions that have shown
  interest

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What does the interest deep dive show?

• The chart depicts decomposition of the search
  interest signal into 3 components...1.
  Underlying trend 2. seasonality if any 3. any
  residual signal
• When we analyze the trend curve what we see is a
  neutral trend with no strong direction
• Note X axis is in timescale shown as an index
  from start of period under consideration

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What are the related queries?

• People look for multiple related queries and not
  just
• buy now pay later. The chart shows the top ones.
• Queries like buy now pay later india, amazon buy
  now pay later, amazon pay later, buy now pay
  later apps, flipkart buy now pay later are top
  related searches in last 12 months

7
How has interest spread across regions (Yearly)?

• Spread across regions

8
Currently what are top things on consumer's mind?

• We saw queries over the years. What are Top of
  the mind queries now can be seen. Some of these
  maybe just rising interests.
• buy now pay later apps, buy now pay later india
  are the top 2 items consumers look for

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What questions are consumers asking?

• Consumers have questions around buy now pay later
  that they search on the internet. A mind map of
  these questions can be seen
• does buy now pay later affect credit score, is
  buy now pay later credit, how buy now pay later
  works are the top 3 questions

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Use Cases What are they looking at it FOR?

• Consumers look for buy now pay later usage in
• multiple areas which can be seen below
• The image shows a word tree that visualizes the
  lookups as performed by consumers
• Note Consumers may not type entire keywords and
  hence you would see some repetitions

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Features What are they looking at it WITH?

• Consumers look for buy now pay later usage in
  multiple areas along with certain aspects which
  can be seen below
• The image shows a word tree that visualizes the
  lookups as performed by consumers. n n year old
  suggest queries like product for 5 year old and
  so on
• Note Consumers may not type entire keywords and
• hence you would see some repetitions

12
What other aspects are consumers thinking about?

• Consumers look for aspects around buy now pay
  later that they search on the internet. A mind
  map of these other aspects can be seen
• buy now pay later afterpay are the top 1 aspects

13
Who do consumers speak most about on social media?

• 389 latest tweets were analyzed
• The top entities (names, place, organizations
  etc) that
• consumers mention are shown in the chart

14
Who is being spoken most liked?

• The top entities (names, place, organizations
  etc) that consumers mention and liked are
  prioritized, filtered and shown
• Entities that are high on count likes have most
  momentum

15
Who is being engaged with on social media?

• The top entities (names, place, organizations
  etc) that consumers retweet and liked are
  prioritized, filtered and shown
• Entities that are high on retweets likes have
  most engagement from consumers

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What is the sentiment around these entities?

• The top entities (names, place, organizations
  etc) that consumers retweet and liked are
  prioritized, filtered and their sentiment shown
• The chart is a density curve that moves from
  negative (-1) to positive (1) with neutral (0)
  in the middle. Height of the curve represents
  the number of tweets with sentiment score at
  that point

17
Market View

• Having a sense of what consumers are looking for
  next we shift to the players and consumer
  engagement with them. 3 aspects matter. SEO for
  websites Apps. In addition startups bringing
  in new innovations.
• SEO plays a signficant role in the internet world
  today. Bulk of traffic is received by the top few
  links on google search. There is a competition to
  be in the top few links for a keyword. We try to
  answer who is winning here?
• Apps have become integral to customer experience
  and most companies interact with their customers
  through apps to enhance customer experience. So,
  when understanding consumer engagement with a
  product, analysing the app landscape is an
  important aspect to gauge the communication
  effectiveness between a brand and its customers.
  It also gives indications of features required
  and issues to be fixed.
• Startups are known globally to drive new
  innovations in a space

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What do consumers look for who shows up?

• buy now pay later, buy now pay later india,
  amazon buy now pay later, amazon pay later are
  the main related queries over the last 12 months
• A programmatic search for results in first 3
  pages shows top companies positioning in the
  market from various aspects like media, tech,
  products, funding etc
• 172 results are analyzed

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Which companies show up prominently?

• pricebaba.com, flipkart.com, amazon.in are top 3
  SEO
• ranked companies
• SEO plays a signficant role in the internet world
  today. Bulk of traffic is received by the top
  few links on google search. There is a
  competition to be in the top few links for a
  keyword. Who is winning here?

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What are some relevant startups?
company description date
buynowpaylaterhq.com Buynowpaylaterhq provides catalogs of electronics, furniture, tablets, and jewelries that its users can buy in real time and pay later. 2013-04-15T004141Z
Quadpay Buy Now. Pay Later. Anywhere. 2018-08-03T111558Z
Split Buy now pay later designed for Malaysia 2018-12-26T123357Z
Postpay Buy Now. Pay Later. Zero Interest. Zero Fees. 2021-04-28T105229Z
Nelo Buy Now Pay Later for Latam, starting in Mexico. Backed by Two Sigma Ventures, Homebrew, Susa Ventures, and more. 2019-04-14T022311Z
Slope Buy Now, Pay Later for B2B 2021-09-27T190329Z
PAYMONTHS Buy Now Pay Later (BNPL) 2021-06-21T135159Z
Tasana Buy now Pay later platform that allows to shop everywhere. Without interest or hidden fees. 2021-12-18T102949Z
Hero Plus Buy now pay later, shopping at the dawn of a new era. 2021-05-11T103610Z
Cyan Buy now, Pay later for the Metaverse. 2022-03-24T120300Z
Zigopay Buy now pay later for gig workers in Africa 2021-12-29T210429Z
Biller A buy now, pay later platform 2021-09-03T112251Z
VMPay Asia SME Buy Now Pay Later Platform 2021-07-13T021203Z
PausePay B2B Buy Now Pay Later 2022-05-13T130506Z
Tamara The leading Buy Now Pay Later provider in the MENA region 2020-10-14T155720Z
Neon Financial Inc. Neon offers Buy Now Pay Later for essential bills 2020-04-15T195643Z
valU The leading buy now pay later solution 2022-04-06T160413Z
NoPay NoPay provides buy now pay later service in emerging markets 2021-12-12T161538Z
_at_Pay _at_Pay first Buy Now, Pay Later DEFI platform incorporating blockchain technology cryptocurrency on Solana Algorand 2022-04-25T160515Z
Sezzle Sezzle provides a buy now, pay later solution platform. 2016-01-25T014042Z
bnpl40 Bnpl40 is a Buy Now Pay Later agency that advises brands and builders on their alternative payments arrangements. 2021-04-28T112428Z
Zilch Zilch is a buy now, pay later app that allows its customers to shop wherever Mastercard is accepted. 2018-11-13T213612Z
Sunbit Sunbit is a buy now, pay later technology of local service providers and retailers. 2016-06-29T101807Z
tabby Tabby is a Buy Now, Pay Later payments company allowing consumers to shop and pay in 4 installments at no cost. 2019-11-11T070603Z
Graviti Graviti is a buy now, pay later platform for home appliances, focused on the unbanked population in LATAM. 2020-07-09T124019Z
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What are they focused on?

• The top keywords in startup descriptions can be
  seen
• to the right

22
Overall App Landscape

• Apps that show up for the query buy now pay later
  are analyzed. They cut across various categories
  with varied ratings, installs and engagement
• 30 apps are analyzed across 3 categories.
• 3.7 is the average rating.
• 3810240 is the average number of installs.

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What is the app landscape?

• MobiKwik- UPI, Bills, PayLater slice Walnut
  Freecharge have higher than average Of
  Installs performance
• ZestMoney LazyPay Snapmint Uni Cards
  Simpl Pay Later Tabby have higher than average
  Avg Rating performance
• Top right quadrant categories are best positioned
  currently in terms of Of Installs Avg Rating
  while bottom right quadrant indicates high
  performance in Of Installs but with not the
  best Avg Rating

24
How is the app engagement?

• MobiKwik- UPI, Bills, PayLater Freecharge
  slice Walnut have higher than average Of
  Installs performance
• MobiKwik- UPI, Bills, PayLater Freecharge have
  higher than average of comments (Normalized)
  performance
• Top right quadrant categories are best positioned
  currently in terms of Of Installs of
  comments (Normalized) while bottom right
  quadrant indicates high performance in Of
  Installs but with not the best of comments
  (Normalized)

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Which apps are growing fast?

• ZestMoney Snapmint Uni Cards Freo Pay
  postpe have faster than average Days since
  release performance
• MobiKwik- UPI, Bills, PayLater ZestMoney have
  higher than average of installs per day since
  release performance
• Top left quadrant categories are best positioned
  currently in terms of Days since release of
  installs per day since release while bottom
  right quadrant indicates slow performance in
  Days since release but with not the best of
  installs per day since release

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This report was auto generated by CodeAI
algorithms driven machine on 2022-06-08 We
thank you for considering us for your business
insight needs. Need more in depth analysis or
have suggestions do write to us at
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surrounding technologies trends is dynamic and
rapidly evolving, on a daily basis. Although we
have taken great care prior to producing this
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Pvt Ltds view at a particular point in
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information currently available and do not
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information has not been generated or
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thereto Conclusions contained in these materials
are based upon Machine Learning methodologies,
are not definitive forecasts, and are not
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Machine Generated Insights