aldo

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DIGITAL MARKETING PROJECT

• Topic - sunglasses

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overview

• The ALDO Group branded as ALDO, is a Canadian
  multinational corporation retailer that owns and
  operates a worldwide chain of sunglass and
  accessories stores. The company was founded by
  Aldo Bensadoun in Montreal, Quebec, in 1972.

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TEAM MEMBERS

• SHRISHTI

• REHATPREET SINGH

• ARMAN KHAN

• HARSH KUMAR

• STUDENT

• STUDENT

• STUDENT

• STUDENT

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BRAND- ALDOEstabilished in 1972 Canadaoffline
stores were launched In 1978its a verified
account with blue tickthey have 3.7M followers
on instagramALDO currently has 38 stores across
india and sellsonline through various e-commerce
platforms.Till now they have more than 4
thousand productsin their stores
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Market summary

• Currently no advertisement are running.
• They have Ss22 season launch collection offering
  to customers.

• They have a proper marketing team who take care
  all the digital marketing platforms.

• Product price starting from 1299 to 1 lakh.

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Opportunities

• Market gap

• Cost

• Loss of productivity costing consumers thousands
  of dollars 

• Few, if any, products on the market help
  customers like we do

• Customers

• 66 of US consumers spend money on multiple
  products that only partially resolves their issue

• Usability

• Customers want something that is easy to use

• They only have fashion produtcs

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About ALDO

• ALDO is the worldwide destination for on-trend
  fashion footwear and accessories at accessible
  prices. Positive, authentic, and bursting with
  personality, ALDO is the lifestyle brand for
  people stepping up in the world. ALDO specializes
  in the creation of high-quality fashion footwear,
  leather goods and accessories. The brand pays
  close attention to detail and to fine
  craftsmanship. ALDO is dedicated to bringing you
  both quality and cutting-edge trends at
  affordable prices, season after season. Whats
  more, ALDOs dedicated team of buyers and
  stylists constantly travel the globe to keep you
  on the pulse of fashion. Whether the latest
  footwear trends are breaking in London, Milan,
  Paris, New York or Tokyo, ALDO will have them on
  your feet first! ALDO aims to bring a total
  customer experience through its people, products
  and environments. Shopping should be memorable.
  They represent the companys belief system and
  are the greatest articulators of what the ALDO
  GROUP is all about.

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CRITICISM

• In December 2012, the U.S. Department of Labor
  found that a factory in Los Angeles producing
  ALDO goods were paying employees under minimum
  wage.

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Financials table
YEAR 1 YEAR 2 YEAR 3 DELTA
Income
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average price per sale 75 80 90
Revenue _at_ 15 5,625,000 48,000,000 216,000,000
Gross profit 5,625,000 48,000,000 216,000,000
Expenses
Sales marketing 5,062,500 38,400,000 151,200,000 70
Customer service 1,687,500 9,600,000 21,600,000 10
Product development 562,500 2,400,000 10,800,000 5
Research 281,250 2,400,000 4,320,000 2
Total expenses 7,593,750 52,800,000 187,920,000
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Risks and rewards

• Risks

• Rewards

• New feature updates may not be popular with
  customers
• Lack of staffing in key roles could delay product
  launch
• Product will have more features which may require
  additional learning for customers

• First on the market
• Good publicity for the product so far, and we can
  build momentum from that scenario
• Product testing with high-value clients have
  shown no issues

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Thank you

• SHRISHTI
• REHATPREET SINGH
• HARSH KUMAR
• ARMAN CHAUDHARY