Four Critical Successfull Factors for Omnichannel Marketing

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Four Critical Successfull Factors for Omnichannel
Marketing

• Symbicore Inc

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True omnichannel marketing requires thinking
differently about people, processes and
technologies. Do you have what it takes to be an
omnichannel marketer? To find out, lets examine
critical success factors of strategy.
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Listen to customer needs

• The reason to implement an omnichannel marketing
  strategy is customer driven not because its
  trendy, looks good on the resume or because its
  what the competition is doing.

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Determine necessary channels and communications
To identify which channels to put effort and
expenditure into, which to ignore, and which to
place on the long term roadmap, start with an
assessment of existing channel use and resulting
customer and business benefits.
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Support cross-company communications
A company needs to support this. When a customer
is upset about receiving an offer immediately
following a full-priced purchase they dont care
that marketing is a separate business unit with
its own budget.
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Act on the knowledge
Ensure the software can record and respond to the
customers reaction, so that it is a
conversation, not just a one-way communication.
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Contact Symbicore for all digital marketing
solutions Call us 204-808-8070 Website
https//symbicore.com/ Address 35-2855 Pembina
Hwy, Winnipeg, Manitoba, R3T 2H5, Canada