Digital Marketing Expert - Hire Deepak as Your Marketing Expert - PowerPoint PPT Presentation

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Digital Marketing Expert - Hire Deepak as Your Marketing Expert

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Deepak Shukla is a digital marketing expert & educator with over 5 years of experience. Working with startups, entrepreneurs, & businesses of different industries, Deepak helps them thrive in the ever-changing world of digital marketing. – PowerPoint PPT presentation

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Title: Digital Marketing Expert - Hire Deepak as Your Marketing Expert


1
SEO Internet Marketing Expert

2
  • Differentiating yourself and your brand in the
    digital world is more important than ever before.
    And more difficult. Content is king, which means
    there is a lot more content for consumers and
    your potential customers to comb through before
    finding you and your brand.
  • The thing that many people dont grasp is that
    yes, content is very important, but it isnt
    everything. Understanding the ever-increasing
    number of components of any online marketing
    campaign, as well as how to strategize for
    success, is just as important. Todays leading
    digital marketing experts have figured it out.
  • Do you need assistance with SEO? They have your
    back. Do you want to know what kind of content
    you should create? Theyve also got that covered.
    How do you identify and reach your target market?
    You probably have a good idea where this is
    going. A digital marketing expert can guide you
    there too. And Deepak Shukla is one such digital
    and SEO internet marketing expert.

3
  • No one can ever say they started out as a digital
    marketing expert, because you only get to become
    one by working in the trenches and figuring
    everything out as you go along. A digital
    marketing expert is created as a result of a lot
    of hard work and a lot of testing and trial and
    error.
  • These days colleges and universities offer
    digital marketing courses, and while those offer
    a good foundation in basic digital marketing
    skills, they dont produce instant digital
    marketing experts. Only time and real-world
    experience can do that.
  • As the founder of the Pearl Lemon Group, Deepak
    Shukla started at the bottom of the heap in
    digital marketing. Literally, in his parents
    basement. Hes earned the title of digital
    marketing expert the hard way, by working through
    every aspect of a complex field and transforming
    that basement business into a thriving six-figure
    concern. Its the kind of expertise that cant be
    learned in a classroom, or from books.

4
What Is Digital Marketing Anyway?
  • As mentioned, its hard to define just WHAT
    digital marketing is. In very basic terms, The
    use of digital channels to advertise a product or
    service is known as digital marketing. This
    strategy aims to connect with prospective
    customers, online where they spend the majority
    of their time when looking for information or
    amusement.
  • Deepak Shukla, along with the world-class team he
    has assembled at Pearl Lemon, works with a wide
    variety of clients across all kinds of niches.
    What makes him a digital marketing expert that
    any of them can and do rely on to get them
    great marketing results is his ability to
    understand whats happening in digital marketing
    RIGHT NOW, and how to leverage it to the best
    advantage for each unique concern.

5
What is the Difference Between a Digital Marketer
and a Digital Marketing Expert?
  • There are thousands of practitioners out there
    claiming the title of digital marketer. But what
    really makes a digital marketer a digital
    marketing expert? Here are some of the most
    important differentiations between the two.
  • Search engine optimization (SEO)
  • Digital marketing experts must have a thorough
    understanding of SEO search engine optimization
    as well as the capacity to build and manage
    organic search campaigns. This understanding must
    cover both onsite and offsite SEO, and lots of
    digital marketers have a decent grasp of that.
    Where they often lack knowledge is in the field
    of technical SEO.
  • As a leading digital marketing expert, Deepak
    understands that technical SEO is every bit as
    important as any other aspect of search engine
    optimization. Trying to mount an SEO campaign to
    drive traffic to a website with poor technical
    SEO is often a waste of time and money, and so
    its usually where he and his team get started.

6
What is technical SEO? Technical SEO refers to
website and server enhancements that aid search
engine spiders in more effectively crawling and
indexing your site (to help improve organic
rankings). Search engines give websites with
particular technical qualities preferential
treatment in search results for example, a
secure connection, a responsive design, or a
quick loading time and technical SEO is the
stuff you need to do to make sure yours does. And
its complex stuff that calls for special skills
that many digital marketers do not have. A SEO
internet marketing expert like Deepak Shukla, on
the other hand, most certainly does.
7
Digital PR
Digital PR is a type of digital marketing that
focuses on building and enhancing an online
presence through the use of high-quality
backlinks, news releases, guest posting,
podcasting, and other tactics that raise brand
awareness and status. Digital marketing experts
are expected to use Digital PR tactics and
methods to promote their clients, but again, its
tricky stuff. There are no standard digital PR
campaigns that will work for everyone, or for
every business. A successful digital PR campaign
must reach and resonate with each clients
unique target audience, and only a digital
marketing expert who has made the effort to
really understand digital PR can get it right.
Deepak Shukla can (which is why he founded Pearl
Lemon PR)
8
Why You Should Hire Deepak Shukla As Your Digital
Marketing Expert
  • Business owners frequently want to be involved in
    marketing activities, and you may need to do so
    when you first start out. However, as your
    company grows, youll need to hire a digital
    marketing specialist to not only improve
    effectiveness but also save time and mental
    energy so you can focus on running your company.
  • Small business owners face many challenges and
    they are certainly tough. They have to be
    starting and growing a business is difficult.
    Half of all new small businesses fail within the
    first five years. When you put your heart and
    soul into something that has the potential to
    fail, you become tremendously invested in its
    success.
  • Yes, you can learn everything you need to know
    about planning and executing successful digital
    marketing initiatives. But, lets face it, you
    dont have the time. Modern digital marketing is
    difficult to master since it necessitates a wide
    range of skills and expertise that take years to
    master. Your company cant limp along while you
    try to understand everything there is to know
    about digital marketing.

9
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