Best Digital Marketing Institute in Laxmi Nagar

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Digital Marketing

• KEY POINTS
• What is Digital Marketing
• Benefits of Digital Marketing
• What does Digital Marketing consist of
• SEO
• PPC
• SMM
• Content Writing
• Conclusion

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Definition

• Digital Marketing is an umbrella term for the
  marketing of products or services using digital
  technologies, mainly on the internet, but also
  including mobile phones , display advertising ,
  and any other digital medium.

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Benefits of Digital Marketing
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Objective

• Reach the right audience
• Engage with your audience
• Motivate your audience to take your action
• Maximize return on investment (ROI)

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Digital Marketing Tools

• Sprout Social
• Offer pop
• Nanigans
• Facebooks Power Editor
• Twitter Native Platform
• Emma
• Marketo

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Digital Marketing Consist Of
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What is SeO

• SEO means Search Engine Optimization and is the
  process used to optimize a website's technical
  configuration, content relevance and link
  popularity so its pages can become easily
  findable, more relevant and popular towards user
  search queries, and as a consequence, search
  engines rank them better.
• Search engine optimization (SEO) is the practice
  of orienting your website to rank higher on a
  search engine results page (SERP) so that you
  receive more traffic. The aim is typically to
  rank on the first page of Google results for
  search terms that mean the most to your target
  audience.

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Advantages of SEO

• You will increase the visibility of your brand -
  With SEO practices you will build a community
  that tomorrow will give you free publicity by
  sharing everything you do with your
  acquaintances.
• You will become a market leader - The better
  positions you occupy in the Google results page,
  the closer you will be to dominating the market
  through the Internet.
• You will close more sales - If you are a
  reference in your area , it is much more likely
  that you will make a sale , since you have the
  trust and support of an entire industry.

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Disadvantages of SEO

• SEO is not profitable at the beginning - At
  first you will invest a lot of money and you will
  not see the return. That is, you will make an
  effort without receiving greater gain. Also keep
  in mind that visits are not sales not all the
  people who come to your website will buy from
  you.
• SEO requires more investment than other areas of
  marketing (at the beginning) - One of the
  downsides of SEO is that it is a lesser known
  area of ??marketing than social media or
  advertising .Being a subject in which most
  agencies do not specialize, SEO services tend to
  have high costs at the first change.

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• Black hat practices will make Google penalize you
  - There are certain aggressive SEO practices
  that manipulate the search engine to benefit from
  great results in a short time. These tricks or
  the better called black hat SEO is what Google
  penalizes with falling positions in the ranking
  or the removal of the website from the search
  engine results. Trying false practices like
  gaining inorganic traffic or using too many
  keywords will not bring you any positive results.

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PPC (Pay per click)

• PPC (pay-per-click), a model of digital
  advertising where the advertiser pays a fee each
  time one of their ads is clicked. Essentially,
  youre paying for targeted visits to your website
  (or landing page or app). When PPC is working
  correctly, the fee is trivial because the click
  is worth more than what you pay for it.
• PPC ads come in different shapes and sizes
  (literally), and can be made up of text, images,
  videos, or a combination. They can appear on
  search engines, websites, social media platforms,
  and more.

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Advantages of pay-per-click (PPC)

• Cost effective - because you only pay when a
  user actually reaches your website, it can be
  good value for money. You can choose to spend as
  much or as little as you like.
• Targeted - you can choose your audience
  according to demographics like location, language
  and device.
• Measurable - PPC campaigns can be set up to
  carefully measure effectiveness. You can
  determine exactly how much your return on
  investment is.

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• Customizable - as you run your campaigns, you
  can make many small adjustments to improve based
  on what works best.
• Training resources - there are many (often free)
  online courses and training materials to help you
  develop your skills.
• Fast - you will see the impact of your PPC
  efforts almost immediately. Organic search engine
  optimization (SEO) tactics can take months to
  make a difference.

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DISADVANTAGES OF pay-per-click (PPC)

• Time investment - you can't just set up your PPC
  campaigns and leave them. You need to invest time
  into optimizing and improving to get the best
  results.
• Skills required - it can take some practise to
  set up effective campaigns. Many businesses
  choose to use a specialist agency.
• Costs can quickly add up - if you aren't
  monitoring and optimizing your campaigns to make
  sure you get a return on investment, money could
  be wasted. You will need to allocate budget for
  PPC campaigns, unlike SEO tactics where the
  investment is time and skills.
• Clicks and visits don't always lead to sales -
  you will need to convince the user to 'convert'
  once they reach your website.

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What is smm

• Social media marketing (SMM) is a form of
  internet marketing that uses social media apps as
  a marketing tool.
• These social media platforms enable brands to
  connect with their audience to-
• build a brand.
• increase sales.
• drive traffic to a website.
• build a community of followers to share and
  engage with content.

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Advantages of smm

• Gain market insight - Your company's success
  rate will skyrocket when you understand your
  market. You can make it happen because you
  understand what your customers want, why they
  want it, and how they want it.
• You can create organic content - Posting
  organic content on social media for free is a
  significant benefit for businesses. This gives
  your company several opportunities to engage with
  high-quality prospects for no cost. This is one
  reason why companies want to use these platforms
  . But you can not engage your audience by posting
  just any stuff you desire.

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Disadvantages of smm

• Social media marketing has its cons. The
  following are two of the most common disadvantages
  of social media marketing
• understanding human nature
• the reality that users may not be as kind as you
  would like them to be.
• Other disadvantages of social media advertising
  platforms that you as a business owner should be
  aware of include-

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1. Allows Negative Feedback - Online is a place
where your posts can go viral in a snap.  Before
sharing your content on social networking
platforms, you need to be cautious. Check it
several times before uploading it, so you don't
have to receive negative feedback and deal with
any shame. 2. At Risk of Possible Security
Breaches - With advancements in technology, many
hackers engage in malicious activities. So, take
these considerations carefully when planning a
new Facebook or Twitter profile. You can
constantly be monitoring it to ensure
you're protecting your website.
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Content writing

• A website content writer or web content writer is
  a person who specializes in providing relevant
  content for websites. Every website has a
  specific target audience and requires a different
  type and level of content.

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conclusion

• The study started with the aim to analyse the
  different issues related to the digital
  marketing. Based on the discussion it has been
  found that in case of the digital marketing the
  most important aspect is to connect with the
  users. The ladder of engagement has shown the
  approaches to attach with the customers. The
  study has also revealed that in order to utilise
  the digital marketing in an effective way, the
  companies are required to design an effective
  platform.

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