North America Set Top Box Market 2022 Industry Trends | Growth Dynamics To 2027 - PowerPoint PPT Presentation

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North America Set Top Box Market 2022 Industry Trends | Growth Dynamics To 2027

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North America Set Top Box Market size is projected to cross USD 3.5 Bn by 2027. North America set top box market outlook is forging ahead continually, thanks to the accelerated technological innovation in the telecom industry over the past decade. The growing penetration of internet has made it easier for folks of all ages and socio-economic backgrounds to access entertainment. As per the latest Pew Research Center report, more than 93% of Americans utilize Internet in their day-to-day lives. – PowerPoint PPT presentation

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Title: North America Set Top Box Market 2022 Industry Trends | Growth Dynamics To 2027


1

North America Set Top Box Market To Witness
Lucrative Growth Through 2027
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  • North America Set Top Box Market size is
    projected to cross USD 3.5 Bn by 2027. North
    America set top box market outlook is forging
    ahead continually, thanks to the accelerated
    technological innovation in the telecom industry
    over the past decade. The growing penetration of
    internet has made it easier for folks of all ages
    and socio-economic backgrounds to access
    entertainment. As per the latest Pew Research
    Center report, more than 93 of Americans utilize
    Internet in their day-to-day lives.
  • Although the first quarter of 2020 was a major
    blow to the set top box market in North America,
    the past few months are seeing a fast-paced
    recovery of losses incurred. The quarantine
    restrictions enhanced the demand for television
    sets and set top boxes to a considerable degree,
    as families looked forward to spending time
    gathered on their couches and sofas. Binge
    watching and at-home movie nights have become
    popular amidst the COVID-19 pandemic. Set-top box
    dealers are striving to complete their order
    backlog for maintaining a stable revenue source.
  • By type, the set top box industry share from the
    satellite segment accounted for a major share of
    the total revenue in 2020 and is expected to
    advance at a high CAGR through the next six years
    as well. These products can support high quality
    reception. Impeccable streaming of high
    definition content with standardized digital
    format programming, all at an affordable rate.
    Industry participants are making a considerable
    headway in terms of technological innovations and
    several new satellite set top boxes now come with
    a digital video recording feature.

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4
  • U.S. set top box market size is poised to
    increase at a high CAGR over the forecast
    timeframe, supported by the growing spending
    capacity of Americans. The latest Bureau of
    Economic Analysis data reveals that the personal
    disposable incomes of Americans grew by over 2
    between February and March 2021. The consumption
    of household entertainment devices and smart home
    appliances including home theatres and television
    sets has been seeing a rising curve over the past
    few months.
  • The preference for HD channels, Netflix series,
    and on-demand content has been growing across the
    region. The emergence of IPTV set top boxes has
    risen since OTT platforms such as Amazon Prime,
    Netflix, Hulu, Hotstar, and Disney have gained
    high degree of adoption.
  • The development of 4K set-top boxes by the
    leading players has enabled greater receptivity
    of ultra-HD channels on digital televisions.
    North America set top box industry trends
    indicate considerable inclination toward high
    pixel resolution for OTT content, alongside a
    preference for digital technologies integration
    through 2027.
  • Hybrid, smart, and android set top boxes
    featuring voice control are being installed in a
    lot of homes. New models are generating new
    prospects for North America set top box market
    forecast. For instance, in July 2021, Altice USA
    announced the launch of its new 4K streaming
    device, Stream, an Android TV-powered set top box
    that offers access to streaming apps including
    HBO Max, Netflix, and Disney. It also connects
    to thousands of other live channels and apps,
    alongside voice interaction with Google
    Assistant. While it is available to Optimum and
    Suddenlink broadband users for a fee of 5 per
    month, it is free for top tier 1 gig customers.

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reserved.


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5
Segments of North America Set Top Box Market
  • North America Market, By Type
  • Cable
  • Satellite
  • IPTV/OTT
  • Hybrid
  • North America Market, By Recording
  • DVR
  • Non-DVR
  • North America Market, By Sales Channel
  • Online
  • Offline

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About Graphical Research Graphical Research is
a business research firm that provides industry
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