Project analysis

1

• Forman Christian College
• (A Chartered University)
• Student Name
• Student Number
• Research Paper Gender Discrimination in Mass
  Media The Role, Image, and Social Condition of
  Women
• Module Title
• Instructor Name
• Due Date

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Introduction

• Gender discrimination is a common occurrence in
  many societies around the world. It takes various
  forms, ranging from unequal access to education
  and employment opportunities to sexual harassment
  and violence against women.
• In some countries, women are still denied basic
  rights, such as the right to vote or own property
• Despite the progress made in recent years, women
  continue to be underrepresented in many areas of
  public life, including in the media. Media is an
  extremely powerful tool that can shape people's
  lives in several ways.

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• Media has the power to inculcate particular
  messages and perceptions in an individual's
  consciousness. Longkumer (2016) argues that, more
  often than not, media portrays a stereotypical
  and unjust image of women. This content largely
  impacts how people perceive and treat women in
  the real world.

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• This research paper will first examine the
  problem of women's underrepresentation in the
  media, which devalues women in society while
  elevating males.

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Problem Statement

• The main issue of gender discrimination in mass
  media is the portrayal of women in a negative
  light.
• Women's social status and image in the modern
  world are governed by how they are portrayed in
  the media. Most ads for products or services that
  have nothing to do with women sexually objectify
  them in order to increase sales.

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• This can be seen in the way women are portrayed
  as sex objects or in the way they are often shown
  as being in subordinate positions to men. This
  type of Discrimination can have a negative impact
  on how women are seen by society and can lead to
  them being treated as second-class citizens.

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Research Purpose

• Numerous studies on gender equality have been
  undertaken, with the main themes being the
  objectification of women, the salary gap, the
  lack of chances, job discrimination, domestic
  abuse, etc.
• Numerous millions of women are regularly
  impacted by these problems. It is crucial that we
  recognize these problems as serious and genuine,
  and the main goals of this research are to
  quantify the issue, pinpoint its root causes,
  illuminate its effects, and explore potential
  remedies.

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Research Questions

• How does gender discrimination in mass media
  devalue women in society?
• How does prejudice against women in the home and
  workplace hinder their advancement?
• What can be done to reduce or eliminate gender
  discrimination in mass media?

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Literature Review

• In recent years, there has been an increased
  focus on the role of mass media in perpetuating
  gender discrimination. This is evident in the way
  that women are portrayed in the media, as well as
  the limited opportunities afforded to women in
  the industry.

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• This can lead to the view that men are superior
  to women and that women are not capable of
  achieving the same things as men.
• Women are often sexualized and objectified in the
  media, while their male counterparts are not.
  This is particularly evident in advertising,
  where women are often used as props to sell
  products, while men actually use the products.
  This objectification of women sends the message
  that they are nothing more than objects for men's
  pleasure (Davtyan-Gevorgyan, 2016) and that their
  worth lies in their looks and their ability to
  please men.

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• When women are constantly bombarded with images
  of men that are successful, wealthy, and happy.
  This can cause a great deal of disappointment and
  frustration when women do not meet these
  unrealistic standards.
• The media can also play a role in promoting
  gender equality.
• Overall, the literature suggests that mass media
  plays a significant role in gender
  discrimination.

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Methodology

• Main goal
• This study's main goal is to investigate
  the issues that women encounter, such as
  Discrimination at work and victimization of women
  in the media.
• Surveys and questionnaires
• Two quantitative research techniques, will
  be used in this study. Men's and women's
  responses will be obtained, and statistical data
  will be analyzed and contrasted.
• The sample size
• The sample size is 100, and participants
  of both sexes will be randomly selected from
  families, businesses, and institutions. The women
  represented 60 of the sample size while the
  remainder, 40, represented the men counterparts
  25 participants will get a questionnaire for the
  pilot project. One hundred participants, aged 20
  to 35, who are working men and women, university
  students, and homemakers will have their data
  gathered.

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Findings, Analysis and Discussion
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Gender discrimination exists in the workplace.
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Respect as men in the workplace
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Various reasons for this Discrimination

• The one of the reason could be that women are
  often seen as being less capable than men and are
  therefore not given the same opportunities or
  respect .
• Whatever the reasons for this Discrimination, it
  is clear that it is a problem that needs to be
  addressed. Women should be given the same
  opportunities and respect as men.

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Conclusion

• The study found that gender discrimination in
  mass media is a significant problem that
  negatively impacts the social condition of women.
• The study also found that the role and image of
  women in mass media are often limited and
  stereotyped.
• These findings suggest that mass media plays a
  significant role in perpetuating gender
  discrimination and inequality.

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References

• Bachmann, I., Harp, D., Loke, J. (2018).
  Through a feminist kaleidoscope Critiquing
  media, power, and gender inequalities.
  In Feminist approaches to media theory and
  research (pp.1-15).PalgraveMacmillan, Cham.
  https//link.springer.com/chapter/10.1007/978-3-31
  9-90838-0_1
• Davtyan-Gevorgyan, A. (2016). Women and Mass
  Media Feminism and Gender Democracy. Retrieved
  from http//feminism-boell.org/en/2016/04/08/women
  -and-mass-media
• DUFFY, B. (2017). (Not) Getting Paid to Do What
  You Love Gender, Social Media, and Aspirational
  Work. New Haven London Yale University Press.
  www.jstor.org/stable/j.ctt1q31skt

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• Duffy, B. E. (2015). Gendering the labor of
  social media production. Feminist Media
  Studies, 15(4), 710-714. https//www.tandfonline.c
  om/doi/abs/10.1080/14680777.2015.1053715?journalCo
  derfms20
• Gender equality matters in corvid-19response.
  (n.d.). https//www.unwomen.org/en/news/in-focus/i
  n-focus-gender-equality-in-covid-19-response
• Kanai, A., Dobson, A. (2016). Digital media and
  gender. The Wiley Blackwell encyclopedia of
  gender and sexuality studies, 1-4.
  https//d1wqtxts1xzle7.cloudfront.net/45727541/Dig
  ital_media_and_gender-with-cover-page-v2.pdf?
• Kanai, A., Dobson, A. (2016). Digital media and
  gender. The Wiley Blackwell encyclopedia of
  gender and sexuality studies, 1-4.
  https//d1wqtxts1xzle7.cloudfront.net/45727541/Dig
  ital_media_and_gender-with-cover-page-v2.pdf?
• Kay, M., Matuszek, C., Munson, S. A. (2015).
  Unequal Representation and Gender Stereotypes in
  Image Search Results for Occupations. Proceedings
  of the 33rd Annual ACM Conference on Human
  Factors in Computing Systems - CHI 15. DOI
  10.1145/2702123.2702520

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• Khan, M. (2019). ROLE OF WOMEN IN PAKISTANI
  MEDIA. http//jworldtimes.com/css-exclusive/css-sp
  ecial/role-of-women-in-pakistani-media/
• Krijnen, T. (2020). Gender and media.
  https//repub.eur.nl/pub/129785/
• Krijnen, T., Van Bauwel, S. (2021). Gender and
  media Representing, producing, consuming.
  Routledge. https//www.taylorfrancis.com/books/mon
  o/10.4324/9780429318474/gender-media-tonny-krijnen
  -sofie-van-bauwel
• Longkumer, S. (2016). Stereotyping of woman's
  beauty in commercial advertisements. The Morung
  Express. http//morungexpress.com/stereotyping-wom
  ans-beauty-commercial-advertisement/
• Mercat-Bruns, M., Holt, E., Kutz, C. (2016). The
  Multiple Grounds of Discrimination.
  In Discrimination at Work Comparing European,
  French, and American Law (pp. 145-246). Oakland,
  California University of California Press.
  Retrieved April 24, 2020, from www.jstor.org/stabl
  e/10.1525/j.ctt1ffjn61.10
• Mlambo-Ngcuka, P. (2015). SADC Gender Protocol
  2015 Barometer (Morna C., Dube S., Makamure L.,
  Eds.). Johannesburg, South Africa Gender Links.
  www.jstor.org/stable/j.ctvgc60t9