Rise in Customer Expenditure to Drive Fragrance Sales in Saudi Arabia

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2022
Saudi Arabia Fragrance Market To Reach 3,500.9
Million By 2030
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In 2021, the global Saudi Arabia fragrance market
stood at 2,049.7 million, and it is projected to
touch 3,500.9 million by 2030. The market is
predicted to advance at a 6.1 CAGR from 2021 to
2030 owing to the increasing prominence of
grooming and personal hygiene and the surging
count of gym users. The most prominent market in
the Middle East for fragrance and cosmetic
products in Saudi Arabia. An ample amount of
money is spent on personal hygiene and appearance
by the Saudi Arabian consumers which assist in
market growth.   The outbreak of COVID-19
disrupted the beauty and personal care industry,
wherein the fragrances sector was adversely
affected especially amid the lockdown. It
witnessed negative growth and a consequent fall
in the product demand the contrary to the 10
annual growth rate. Nonetheless, the Saudi Arabia
fragrance market will recover at a swift growth
rate in the e-commerce platforms owing to surging
awareness of fragrance products amongst the
consumers via rapid internet connectivity. Saudi
Arabia, being home to the largest number of
active social media users, assists the key
players in marketing and promotion.   Request for
sample copy of this report https//www.psmarketre
search.com/market-analysis/saudi-arabia-fragrance-
market/report-sample   Within the category
segment, the Saudi Arabia fragrance market can be
bifurcated into the mass category and luxury
category. The luxury products generated higher
revenue in the market in 2021, accounting for
about 80 of the total market revenue. Because of
the countrys intense banking and financial and
oil gas sectors, coupled with a rising
disposable income and subsequently surging
consumer purchasing power, Saudi Arabia is
heralded as one of the fastest expanding world
economies. In addition, there is a growth in the
young population which will skyrocket the demand
for these products.
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There is extensive use of fragrance products
among women because they consider this as an
essential part of their personality. One of the
most appealing and prolific individual care
accessories among women is fragrance. This
fragrance can either be a strong one, or a mild
one depending on the tastes and preferences of a
consumer. There are ample fragrances in the
market for various places such as home, work, or
a party.   An important constituent of human
grooming rituals in this country is perfume a
sign of aromatic scent. There has been a
considerable rise in the number of international
perfume corporations setting up their functioning
production plants here in the Saudi Arabia
fragrance market. They are offering their
products to the local inhabitants by blending the
conventional oriental components in their scents
and adding a texture of contemporary fragrances.
Perfumes are a representation of the users
style, persona, and uniqueness. Hence, with a
paradigm shift toward Western fragrances, many
brands are setting-up shops in this
country.   Browse full report at
https//www.psmarketresearch.com/market-analysis/s
audi-arabia-fragrance-market   Greater adoption
of technological advancements in the Saudi Arabia
fragrance market will drive the product demand in
personal care and cosmetic products., including
body and hair oils, body lotions, shaving creams,
shower gels, and shampoos. Furthermore, an
inclination of consumer preferences toward
wellbeing and health has opened the closed doors
for this industry by creating lucrative
opportunities for consumers. Moreover, to cater
to the requirements of target consumers, the
majority of the market players are upgrading
their products by infusing organic and pleasant
fragrant ingredients. This will augment growth in
the market.   Hence, the rising importance of
grooming and personal hygiene and greater
adoption of technical advances to adapt to the
shifting market dynamics will drive the market.
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Market Segmentation

• Market Size Breakdown by Segment 
• Luxury
• By region
• Central
• Eastern
• Western
• Southern
• Mass
• Market Segmentation by Product Type
• Perfumes
• Parfum or de parfum
• Eau de parfum
• Eau de toilette
• Eau de cologne
• Body Oils
• After Shaves
• Candles

• Fragrance Sets
• Body Wash
• Body Creams/Lotions
• Others
• Market Segmentation by Gender
• Men
• Luxury
• Product type
• Perfumes
• Parfum or de parfum
• Eau de parfum
• Eau de toilette
• Eau de cologne
• Body oils
• After shaves

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• Candles
• Fragrance sets
• Body wash
• Body creams/lotions
• Distribution channel
• Grocery/department store
• Supermarket/hypermarket
• Multi-brand retail store
• Online
• Direct
• Others
• Age group
• Mass
• Women
• Unisex

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