Why is my HTV a little short from the advertised length/width???

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Why is my HTV a little short from the advertised
length/width???

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Why is my HTV a little short from the advertised
length/width???

• So we get this question all the time. Let me do
  some 'splaining.
• Most vinyl is manufactured outside of the United
  States and machines are built on the metric
  system if not everywhere else, almost
  everywhere.  What they put out as a master roll
  is usually 150cm by 50 yards. Perfect even number
  and easy to remember etc., but convert this to
  the US standard (divide by 2.54) and it comes to
  59".

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• Now we have a 59" roll and most desktop machines
  use a 12" width mat. This is where the math comes
  in. It does not divide evenly, so we cannot cut
  the 59"(150cm) rolls down to an even number of
  12" rolls. But we can make the math work if we
  cut each roll to 11.8" (11.8 x 5) and use all of
  the 59" master roll.  
• Same reason if we cut it down 4 times and sell as
  15" rolls.  The actual math makes it 14.75" and
  not 15".  This is an industry standard for HTV
  and for ease of advertising most companies
  describe their product as 12" or 15" because it
  just looks better and easier to read than 11.8"
  or 14.75".  

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• It is always a good idea to know this before
  designing so that you can maximize the HTV
  without having issues with the sheet or roll
  being short and causing headaches for you down
  the road.

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Thank You