digital markerting - PowerPoint PPT Presentation

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Title: digital markerting


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What Is SEO / Search Engine Optimization? SEO
stands for search engine optimization. In
simple terms, it means the process of improving
your site to increase its visibility when people
search for products or services related to your
business in Google, Bing, and other search
engines. The better visibility your pages have
in search results, the more likely you are to
garner attention and attract prospective and
existing customers to your business.
3
What is search engine marketing? Search engine
marketing (SEM) is a digital marketing strategy
used to increase the visibility of a website in
search engine results pages (SERPs). While the
industry term once referred to both organic
search activities such as Search Engine
Optimisation and paid, it now refers almost
exclusively to paid search advertising. Search
engine marketing is also alternately referred to
as paid search or pay per click (PPC).
4

What is affiliate marketing
and its example?Affiliate marketing
is an advertising model in which a company pays
others (e.g., bloggers) to advertise their
products and services and generate sales.
Affiliates place ads or market the products or
services on their website, app, or blog.
Commissions are paid on leads that convert to
sales.
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Pay-per-clicathe cost-per-click (CPC) model. The
pay-per-click model is offered primarily by
search engines ertiser pays a publisher every
time an dvknown as advertisement link is
clicked on. Alternatively, PPC k (PPC) is an
online advertising model in which an is (e.g.,
Google) and social networks (e.g., Facebook).
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Influencer marketing is a type of marketing that
uses influencers to promote a brand to a larger
market. Influencers are opinion leaders with a
social following base. They appear as experts or
trustworthy sources of information.02-Nov-2021
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Viral marketing seeks to spread information about
a product or service from person to person by
word of mouth or sharing via the internet or
email. The goal of viral marketing is to inspire
individuals to share a marketing message to
friends, family, and other individuals to create
exponential growth in the number of its
recipients. 
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Why is public relations important in
marketing?Public relations helps build an
online presence across multiple platforms
social media, earned media, paid media and more.
Public relations is important because it involves
storytelling. Advertising and marketing can only
go so far, and can become bothersome at times,
turning consumers away from the
product.23-Aug-2021
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Web design refers to the design of websites that
are displayed on the internet. It usually refers
to the user experience aspects of website
development rather than software development.
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Things you must learn in Digital Marketing
  • Digital Marketing course in Ahmedabad
  • SEO Course in Ahmedababd
  • Social Media Marketing Course in Ahmedabad

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