Difference Between Marketing and Branding - PowerPoint PPT Presentation

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Difference Between Marketing and Branding

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CRAB Network is a 21st century Branding Company in Kochi that offers world-class facilities across different disciplines of branding. Ever since our inception, we have committed ourselves to excelling in Brand Naming, Brand Identity, Brand Strategy, Brand Research and various other branding techniques. – PowerPoint PPT presentation

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Date added: 18 May 2022
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Title: Difference Between Marketing and Branding


1



MARKETING BRANDING
  • Difference Between Marketing and Branding

2
Difference Between Marketing and Branding
  • While both marketing and branding are vital,
    building your brand naturally comes first. Before
    using marketing to communicate your message, you
    must first establish a brand identity and define
    your message. Understanding the differences
    between marketing and branding, as well as how
    they interact, can help you develop a solid basis
    for your companys future marketing efforts. CRAB
    Network is a 21st century Branding Company in
    Kochi that offers world-class facilities across
    different disciplines of branding. Ever since our
    inception, we have committed ourselves to
    excelling in Brand Naming, Brand Identity, Brand
    Strategy, Brand Research and various other
    branding techniques. As a branding agency, we are
    most proud of our client line up that comes in
    different scales. We create design solutions for
    brands and businesses ranging from small startups
    to established brands.

3
Marketing
  • Marketing is the practise of promoting and
    selling products or services. Market research,
    advertising, sales, and (of course) branding are
    among the subjects covered. Specific and
    aggressive marketing methods are used to contact
    your target demographic, convert them into loyal
    customers, and develop your business.
    Strengthening your website and social media
    platforms to establish a robust online presence,
    using basic branding principles to ensure every
    physical location feels familiar and comfortable,
    and connecting with your target audience through
    online and offline brand awareness and engagement
    campaigns are all common marketing activities.
    Your branding approach determines how you carry
    out your marketing plan.

4
Marketing
  • Marketing is described as a management process
    that brings a company and its customers together
    and culminates in the exchange of goods and
    services for a fee. Exploring, inventing,
    advertising, selling, and providing things or
    services that provide value to others at a profit
    are all part of it. It encompasses all actions
    undertaken to recruit clients and establish a
    connection with them, rather than only telling
    and selling. The process entails identifying
    unmet consumer needs, calculating target market
    size and profit margins, choosing which unit of
    the business would best serve the clients,
    advertising products or services with the goal of
    selling, developing client and customer
    relationships, and much more.

5
Branding
  • Branding is the practise of shaping a businesss
    brand identity. When you build a brand identity
    for your company, you give it personality and a
    comprehensive story about what you provide, why
    you do it, and where it all goes. Its also about
    who youre talking to (your target audience), how
    you connect with them, and giving their
    interactions with you significance. Branding
    components like your logo, colour palette, and
    typefaces are visual representations of your
    brand identity. However, the whole experience you
    deliver your consumers is crucial. There would be
    no incentive for consumers to pick you above
    other businesses providing the same products and
    services if you didnt build a brand identity.
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