Guerilla Marketing for Your Next Email Campaign

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Guerilla Marketing for Your Next Email Campaign
hello_at_zakagency.com
020 3195 5250
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hello_at_zakagency.com
020 3195 5250
Email marketing is still one of the most
effective tools content agencies use to build
brand awareness and customer loyalty for their
clients. Because of this, email is used by
hundreds and thousands of firms worldwide. But
unfortunately, customers who are already
bombarded with ads every day might soon be prone
to overlooking emails in their inbox.
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hello_at_zakagency.com
020 3195 5250
In the past, there have been plenty of examples
of showstopping marketing stunts that have used
more creative techniques to get an audiences
attention. These guerilla marketing strategies
dont always need a big budget. By understanding
the principles of guerilla marketing, you can
take your email campaigns a step further and turn
digital heads. Understanding Guerilla
Marketing First things first, familiarise
yourself with the core principles of guerrilla
marketing. Big stunts certainly win attention,
but more important than that is the element of
surprise and subverting expectations. Of course,
you dont always need to pull out the big guns to
manage to surprise and wow audiences. The key
could be a provocative, unexpected image, an
incredible story or a hugely personalised piece
of content. Email Guerilla Marketing Best
Practices Here are a few considerations as you
develop your next email marketing campaign with a
guerilla twist
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hello_at_zakagency.com
020 3195 5250
Testing At first glance, guerrilla marketing
might seem unruly or chaotic, borne from a burst
of inspiration that demands being put into
motion. In truth, however, a successful marketing
stunt needs to be tested and researched
carefully. This means using A/B split testing on
different emails to determine the best subject
lines and content for email campaigns. This way,
you can see if a specific approach resonates with
your audience. Dont Underestimate Your Subject
Line When it comes to emails and grabbing
attention, the subject line is almost more
important than the content. This is the first
glimpse customers will see of your email. Suppose
the issue you are combatting is that not enough
readers open your emails. In that case, your
subject line has to be what convinces them
otherwise. This is the place to be outlandish,
overboard, surprising and risky.
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hello_at_zakagency.com
020 3195 5250
Stay On Brand, and Be Willing to Be
Different Keep in mind that differences can be
shocking. So dont be afraid of offending if you
want to make a surprising impact with your next
email campaign. The most impactful emails might
be addressing sensitive topics, offending
sensibilities and using humour that isnt
everyones cup of tea. The importance here is to
know your crowd and what your brand stands for.
Guerilla techniques are not suitable for every
brand, and your ideas must stay in line with your
brand values and tone. When developing branded
content, a professional strategy could take you
further than individual email campaigns. If you
want to break the mould and do something unusual,
rely on a content agencys expertise to guide
your next steps. ZAK is a creative agency in
London working with innovative and
self-determining brands to create campaigns as
theyve never been seen before. Get in touch
today to chat about your next project.
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hello_at_zakagency.com
020 3195 5250
Contact US
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hello_at_zakagency.com Contact Number- 020 3195
5250 Website- https//www.zakagency.com/