What are Header Tags and Its Importance - PowerPoint PPT Presentation

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What are Header Tags and Its Importance

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Separating headings and subheadings on a webpage is done with header tags, also known as heading tags. They are important to both Google and your users. Discover what are header tags and how it affects the website and SEO. A webpage's header tags make it easier to read and more search engine friendly. – PowerPoint PPT presentation

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Title: What are Header Tags and Its Importance


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  • Separating headings and subheadings on a webpage
    is done with header tags, also known as heading
    tags. According to their importance, they are
    generally arranged from H1 to H6, while H1
    usually represents the title.
  • A webpages header tags make it easier to read
    and more search engine friendly.
  • What header tags are used for and how they can
    help you

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H1
H2
  • A posts title appears in the H1 section. Their
    primary purpose is to hold the readers
    attention, so they tend to be keyword-centric and
    focused on the big idea of a page or post.
  • Your paragraphs and sections have subheaders that
    describe what they are about. In your H2, use
    semantically related keywords that will help the
    reader quickly locate the sections that interest
    them.

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H3
H4
  • These are subsections that describe in greater
    detail what is said in H2. If you would prefer,
    you could format bullet points and lists with
    them.
  • This is a subsection that further clarifies
    whats stated in H3. You can also use them to
    format bullet points and lists. The H in all the
    H1, H2, etc means heading element, whereas SEO
    people like to sometimes call it a header tag.

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  • You can see from the guide above that the letter
    indicates the importance of each one (where H1 is
    the most significant, H2 is the second most
    significant, etc).
  • Lets dive into the specifics of header tags with
    respect to the H1 tag, now that you have a basic
    understanding of how they provide structure to a
    page.

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How do H1 tags work?
  • Among the heading tags on a page or post, an H1
    is the first and most important. It typically
    identifies the title of the post or page.
  • Make sure header tags arent just visual
    elements. As structural elements they are
    important. Treat H1s like book titles. A book is
    usually titled only once, so your page or post
    should be titled only once as well.
  • You should also place your H1 tags before all of
    the rest of the writing, just as the title of the
    book appears on the outer cover before you begin
    your text.

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What is the number of header tags supported by
HTML?
  • With HTML, you can structure your page in a
    number of ways using the header tags (H1-H6). A
    page can have as many tags as you want, with the
    exception of the H1. Each tag can be styled
    visually to match your brand.
  • Headers should summarize what youre writing
    about since they can aid in making the content
    easier to read (and easier to find for the search
    engines) and help guide the reader throughout the
    page. Formatting should be done according to how
    you see fit.

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Search Engine Optimization and Header Tags
  • If you take a closer look at the bigger picture
    of website-related things, header tags may seem
    insignificant. In spite of this, header tags are
    important for structuring content and for
    highlighting key points, themes, and (in effect)
    keywords within it. In the end, header tags play
    an important role in keyword relevance and
    readability.
  • By crawling web pages, Google scours the web for
    content to present to its users. During this
    process, it analyzes texts, graphics, and other
    elements to determine what a page is about.
  • By including text into a header tag, you are
    signaling that it is important, and Google uses
    this context information to decide what should
    appear in search results, which helps it deliver
    results that are relevant to users queries.

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  • Because of this, it is crucial to use header tags
    that appropriately match a keyword intent. Google
    will have a harder time understanding a page if
    the H1 tag has no keyword or if there is
    irrelevant content in the H2 and H3 tags. This
    will result in the page being less likely to rank
    well.
  • You dont need to come up with your own keywords
    instead, make use of software that helps you do
    the research like SEMRush or Ahrefs. You should
    make sure that your header tags are not only user
    friendly but also search engine friendly.
  • The use of headers also facilitates the easy
    reading of pages. Information can be organized
    and broken up in an understandable manner by
    sectioning off sections of a website. Readers and
    search engines alike can easily find information
    that they are looking for this way.
  • Your page might not rank if your sections do not
    make sense. Can you comment on how this post was
    broken up into sections? Do you think it is
    readable?

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A heading structure example
  • Imagine youre working on a blog post about a
    recipe. Your main keyword is xyz recipes, and
    in your post, you intend to describe a few
    popular festival dishes. For example, you could
    use heading tags as follows
  • H1 Delicious and easy festival recipes
  • H2 Snacks to munch on
  • H3 Charcuterie platter
  • H3 Eggplant dip
  • H3 Fried eggs
  • H2 Toppings
  • H3 Filling
  • H3 Vegetables
  • H3 Cranberry Sauce
  • H3 Additional options
  • H2 Main courses
  • H3 chicken
  • H3 Paneer
  • Using a bullet list is a helpful way to plan and
    organize your content, if you arent sure how to
    create your heading tags.

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Organize your content
  • As you scroll through your online news reader or
    blog feed, imagine you are scrolling through your
    normal daily news feed. The article link entices
    you to keep reading after reading the intriguing
    headline. Instead, you encounter an enormous
    amount of text. The article is quickly clicked
    away, and you turn to another article on the same
    subject.
  • Its very likely you have come across this if you
    read a lot of internet content. The content may
    not be at fault, but how it was presented might
    be. The vast majority of web users dont read
    websites line-by-line most browse them.
  • When it comes to reading, they look for large,
    eye-catching text, high-quality images, and
    digestible text. So if you dont break up your
    text with heading tags into smaller paragraphs,
    most of your readers arent going to read your
    text.
  • With heading tags, you can easily scan and follow
    your content. Clearly describe sections and
    paragraphs in each heading tag so that the reader
    knows what to expect. It should also be possible
    to get back on track with a quick glance at a
    heading tag if someone scrolls down too far or
    loses their place.

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Accessibility should be improved
  • A heading tag is used to specify how content on a
    web page should be displayed through code. They
    do this by organizing your content in an
    easy-to-read format.
  • As well as improving readability, heading tags
    make screens more accessible to individuals who
    have difficulty reading.
  • Exactly how? In order to read text on a screen,
    visually impaired readers might use a screen
    reader.
  • Because headings are in HTML, visually impaired
    readers are able to quickly digest the gist of an
    article and decide whether they wish to continue
    reading it.
  • Screen readers also let you jump to the next
    heading when navigating through an article. If
    you include descriptive heading tags, it makes
    your site easier to read and navigate for blind
    or visually impaired users.

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Boost your search engine ranking
  • It is important to note that while page titles
    appear in search results, H1 tags play a vital
    role when it comes to SEO.
  • Users searches are examined by search engines
    for relevant keywords in the headings. Generally,
    your content appears earlier in Google search
    results if your headings match what people are
    searching for.
  • Writing page titles and H1 headers well is still
    important for user experience, even though they
    dont fool search engines as easily as they used
    to.

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Readability and visibility are enhanced by
heading tags
  • When it comes to grabbing readers attention and
    keeping their attention on your page, the way you
    arrange your content can make a huge impact.
  • Creating strong, descriptive headings helps
    readers follow your content. It can be especially
    helpful for visually impaired individuals who may
    have difficulty navigating your content.
  • You should start practicing creating unique,
    SEO-friendly headings with your content as soon
    as you can.

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