TikTok Analytics Tool

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Table of Contents
From Which Sources Does a TikTok Analytics Tool
Gather Data?

What Insights Does A TikTok Analytics Tool Share?

How Do Companies Use a TikTok Analytics Tool?
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Learn How a TikTok Analytics Tool Works and How
To Use It
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A TikTok analytics tool allows you to gain
customer insights that go beyond profile
analytics of likes and shares and it does so by
data mining comments and videos. These insights
from TikTok for social listening show you how
your customers truly feel about your brand and
products and what their opinions are. Based on
this you can implement the necessary strategies
to improve your products or customer experience
and give your customers what they want and
expect. This reflects on a better sales
conversion ratio and helps you generate more
profit.
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From Which Sources Does a TikTok Analytics Tool
Gather Data?
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Why Is the Big Data Analytics Model Important?

• Better decision making
• Improved diagnostics
• Improved treatment outcomes
• Enhanced patient experiences
• Real-time monitoring
• Preventative care
• Facilities management
• Increased efficiency
• Decrease costs

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• Dashboard analytics. The first data source you
  should look at is found within TikTok itself. The
  platform provides you with an analytics dashboard
  where youll be able to gather insights like the
  number of followers your channel has, number of
  likes and shares, number of views, and more.
• Comments and hashtags. For richer data, and by
  implication, more detailed customer experience
  analysis when using TikTok for social listening,
  the insights found in comments and hashtags are
  invaluable. Your TikTok analytics tool can
  analyze these using text analysis.
• Video analysis. Because TikTok is a video-sharing
  platform, its understandable that the most
  valuable insights will come from video content.
  Here, the TikTok analytics tool will use video
  content analysis to extract these insights and
  inform the strategies you use to improve your
  customer experience.

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What Insights Does A TikTok Analytics Tool Share?
1. Social brand mentions Social and brand
mentions that show you how many times your brand
or products are mentioned and whether these
mentions are positive or negative
2. Aspects topics Extracting aspects and topics
and the sentiment around them from TikTok comments
3. Sentiment in comments You can analyze the
overall consumer sentiment towards a brand or its
products from the comments in the TikTok videos
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4. Hashtag analysis You can analyze hashtag
sentiments as well as individual videos based on
the hashtags
5. Logo identification Identify logos in videos
and images using tools like video content
analysis and search inside video 6.
Aspect-sentiment You can identify cases where
aspects occur with a specific sentiment, and this
will give you a view of the likes and dislikes of
your audience to specific aspects of your
product/service
7. Sentiments Mentions over time Track and
analyze sentiment and mentions over time so you
can see a pattern in the tiktok trend 8.
Multilingual sentiment Analyze and monitor
sentiment and mentions in different languages
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How Do Companies Use a TikTok Analytics Tool?
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The goal of using TikTok for social listening is
to improve your customer experience (CX), tailor
your products or services to your customers
needs, and serve your customers better. Lets now
look at how companies use a TikTok analytics tool
to achieve this. 1. Analyzing brand and product
mentions in audio A sentiment analysis API that
incorporates a TikTok analytics tool can analyze
video content for brand and product mentions. It
does this by extracting the audio stream of the
video and transcribing it to text. It then
analyzes this text using a text analytics API and
can show you how many times your business or
products were mentioned and how many other brands
or products were mentioned. These insights can
help you devise strategies to improve your
offering and stand out in the market.
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2. Capturing text overlays in TikTok videos Most
TikTok videos feature text overlays. When using a
TikTok analytics tool that features video content
analysis, youll be able to extract the insights
in these overlays. These insights are especially
helpful when you want to use TikTok for social
listening to measure the effectiveness of your
marketing campaigns. In turn, youll then be able
to improve them. 3. Identifying brand names and
logos in videos Apart from analyzing brand and
products mentions, the right TikTok analytics
tool can also identify the logos and brand names
appearing in any given video. With these, youll
be able to see how these logos and brand names
are used, in what context, and by whom. As a
result, youll be able to gauge how your digital
strategy performs and on what aspects you should
focus on to increase your reach.
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