Pay Per Click Advertising – A potent way to boost your marketing efforts

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Pay Per Click Advertising A potent way to boost
your marketing efforts

• Use PPC for A/B split testing to enhance landing
  pages. You can bring traffic to two different
  landing pages to test headlines, layouts,
  content, calls to action, imagery or anything
  else. Once you become a winner, you make that
  your landing page.

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Pay Per Click Advertising, or PPC

• Luckily, many of these channels can be mixed
  together to increase the influence and ROI of
  your digital marketing efforts. Pay Per Click
  Advertising, or PPC, is one of those marketing
  methodologies that can be carried out
  independently, used on its own as a form of
  online advertising, but can also be useful in
  carrying out research for or reinforcing the
  impact of other channels such as SEO, social and
  email.

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PPC and AdWords

• Although PPC is available through various
  channels, Googles AdWords is the most ideal form
  of PPC. There isnt any difference between PPC
  and AdWords, but usually people mean AdWords when
  they say PPC only because Google leads the search
  engine market. AdWords is an option to do PPC,
  but PPC can also mean paying for clicks via
  another search engine or method.

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How pay per click advertising helps?

• Test drive keywords before you choose to work on
  a page for SEO, so you know which keywords
  generate better results and then you can focus on
  those in your SEO content.
• Capitalize on events in a regular fashion way.
  Lets say something happens in the news or the
  entertainment world and your brand could
  capitalize on that event.
• Test headlines, offers and calls to action. Then,
  you can use the lessons educated in all of your
  other digital marketing including social media
  and email marketing

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Contact

• 43B, Oduduwa Crescent,Ikeja G.R.A. Lagos,
  NigeriaTel234 818 129 5000Email
  hello_at_zizadigital.com