PrismbizSol-How to Write An Effective B2B Marketing Email?

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How to Write An Effective B2B Marketing Email
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Introduction
Out of the innumerable marketing strategies
available to businesses nowadays, email marketing
has been one of the most effective ones,
especially for B2B companies. We had earlier
covered why email marketing is a great choice for
B2B businesses. But merely knowing that you
should send emails to communicate with your
clients and prospects is not enough. You should
also know how to write these marketing emails,
right?
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5 Tips to write an Effective B2B Marketing Email

1. Know your audience
2. Be concise
3. Its all about the subject line
4. Define clear next steps or CTA
5. Take care of the technicalities

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5 Tips to write an Effective B2B Marketing
Email1 Know your audience

• Knowing your audience means understanding their
  preferences. Based on these preferences, you set
  the content, visuals, and tone of your email.
• For instance, an email to a millennial would have
  to be conversational and witty. You could even
  include Gifs and memes in it.
• But an email to the CEO of a company about trying
  out the demo of your product can have nothing of
  that sort.
• It has to be crisp, to the point, and with
  informational visuals only.

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5 Tips to write an Effective B2B Marketing
Email2 Be concise
MarketingExperiments even did an experiment to
prove that concise emails work better. They sent
a longer copy version and a shorter copy version
for the same campaign to the same audience at
different times. While the longer copy got 183
conversions, the shorter one got a whooping 366.
Thats literally a 100 more conversions.
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5 Tips to write an Effective B2B Marketing
Email3 Its all about the subject line
All the effort you put into creating a marketing
email goes down the drain if its not even
opened. And what makes people check out an email?
A catchy subject line i.e. anything that nudges
them to read more or find out what the email is
about. A famous fail at this was Buzzfeeds
email about getting fired. However, clickable the
subject line was, it got Buzzfeed in a huge
controversy because of its apathetic copy. So,
always know your limits too.
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5 Tips to write an Effective B2B Marketing
Email4 Define clear next steps or CTA
Imagine an email that says, Hey we are launching
a new product, and here are its features. There
is no direction in the email about what the
receiver should do with the information you just
shared. Instead, Hey we are launching a new
product, and here are its features. Why dont you
try it out? Now your reader knows the next step
he should take after reading the email.
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5 Tips to write an Effective B2B Marketing
Email5 Take care of the technicalities

• While most businesses keep focusing on getting
  the content and visuals of the email right, they
  forget on the technical details.
• To ensure this, you need to keep the size of
  images in the email low, so that it even loads on
  a poor network.
• you should also add alt tags to images, in case
  they dont load.
• Emails that dont display well on mobiles are
  likely to get deleted within three seconds. This
  was the cause of failure Macys Wardrobe Sale
  Email.

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Conclusion
While these tips would help you write awesome
marketing emails, dont overdo it. 69 of email
users unsubscribe from a business or non-profit
email because the organization sends too many
emails. The best way to manage the frequency of
emails and even automate emails and personalize
them is by using a good email marketing tool for
your business.  
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