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SEO for Absolute Beginners_bhivetechnologies


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Title: SEO for Absolute Beginners_bhivetechnologies

Search engine optimization (SEO)
  • SEO is an abbreviation for the term search engine
    optimization. Search engine optimization (SEO) is
    what you do to increase the traffic to your
    website from organic search results on platforms
    such as Google and Bing.
  • Whenever a person types something into a search
    engine, they are presented with a page containing
    search results for the term they were searching
  • Each search results page contains two types of
    results paid and organic.
  • Organic search results are listings on search
    engine results pages that appear because of their
    relevance to the searched term.
  • In contrast, paid search results are
    advertisements where an advertiser pays to have
    their ad displayed whenever someone runs a search
    query matching the advertisers criteria.

website traffic
  • Website traffic is anything that visits your
    website. This includes both, actual human
    visitors and automated programs (called bots).
  • Website traffic is measured through a specialized
    website analytics service by adding a short piece
    of computer code to your webpages. This code is
    normally generated by the service you are using
    to measure website traffic.
  • Depending on what service you use, the code may
    track all kinds of things, including, for
    example the number of visitors to your website,
    how long they stay, which pages they visit, what
    browsers they use, where are they located, etc.
  • Currently, Google Analytics is perhaps the most
    popular website analytics service out there.
    Also, its free.

Search engine ranking factors
  • When a user enters a query, the Google algorithm
    searches the index for matching web pages and
    returns the results they believe are the most
    relevant to the user. Relevancy is determined by
    over 200 factors.
  • Google doesnt release a list of their ranking
    factors to the public. Therefore, SEO experts
    have to rely on their own testing and (sometimes)
  • However, one thing you can do is to ensure
    Googlebot knows about you. Heres how
  • Make sure Googlebot isnt blocked.
  • Use the Submit URL option in Google Search
  • Create a Sitemap and submit it to Google Search
  • If youve recently added or made changes to a
    page on your site, you can ask Google to
    (re)index it using the Fetch as Google tool.

SEO best practices
  • 1. Improving Site Structure
  • Simple-to-understand URLs can lead to better
    crawling of your pages by Googlebot. The
    navigation of a website is important in helping
    Google understand what content is important.
  • 2. Optimizing Content
  • Besides being an important element of SEO, the
    title tag will usually also appear in the first
    line of the search results. If the words in the
    title tag match the words in the search query,
    those words are bolded. Description meta tags are
    important because Google might use them as
    snippets for your pages in the search results.
    Compelling and useful content will positively
    influence your website more than any other SEO
    factor, because satisfied users will likely want
    to direct other users to it through blog posts,
    social media, email, forums, etc. Using optimized
    images can help improve web pages rankings and
    also bring extra traffic from the image search.
    Headings create a hierarchical structure for your

SEO best practices
  • 3. Dealing with Crawlers
  • A robots.txt file is one way to tell search
    engines whether they can access and therefore
    crawl parts of your site. Using the
    relnofollow attribute tells Google that
    certain links on your site shouldnt be followed
    or pass reputation to the pages linked to. This
    is particularly useful for sites that have
    user-generated content, such as message boards or
    blog comments.
  • 4. SEO for Mobile Phones
  • Mobile sites not only use a different format from
    normal desktop sites, but the management methods
    and expertise required are also quite different.
    One of the most common problems for webmasters
    who run both mobile and desktop versions of a
    site is that the mobile version of the site
    appears for users on a desktop computer, or that
    the desktop version of the site appears when
    someone accesses it on a mobile device.
  • 5. Promotions and Analysis
  • Effective promotion will lead to faster discovery
    by those who are interested in the same subject.
    Googles Search Console helps webmasters better
    control how Google interacts with their websites.
    Web analytics programs like Google Analytics are
    a valuable source of insight for traffic

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