Doorway Pages Helps to Increase Conversions Or Leads

1
(No Transcript)
2
What does Doorway Page Mean?

• Creating a website or page to rank for a
  particular query is a doorway. Users are not
  served well by them because they take the user to
  duplicate pages in user search results,
  resulting in a repetitive experience.

3
What are Doorway Pages in SEO

• Until 2015, most websites featured doorway pages.
  They helped improve search engine rankings.
  Techniques incorporated invisible text that
  computers were able to read but humans were
  unable to do so. Search engine optimization
  techniques such as keyword stuffing have also
  been used in the past in an attempt to boost a
  sites rank.
• In the world of SEO cloaking can be construed as
  one of the many tactics used on doorway pages.
  These techniques were used to encourage search
  engines to send doorway traffic to websites,
  regardless of whether they provided value to
  searchers.
• The Google webmaster guidelines were updated in
  March 2015 to reflect doorway pages purpose of
  boosting a websites SERP ranking rather than
  helping visitors. A new algorithm update that was
  implemented by Google worsens the penalties for
  doorway pages. The practice has sometimes
  resulted in websites being blacklisted entirely.
• An SEO practice that used to be acceptable is now
  damaging websites ranking and overall goodwill.

4
Doorway Pages vs Landing Pages

• Doorway pages are different from landing pages in
  that they include a wide variety of keyword
  variations, similar page links, as well as the
  ability to redirect users to other destinations.
  Essentially, doorway pages help website owners
  gain more traffic, but they hinder those who are
  attempting to find answers to their questions.
• Often, doorway pages resemble landing pages in
  style and design. One of the major differences
  between landing pages and doorway pages is the
  experience they offer viewers.

5

• Listed below is what Google has to say about the
  category of doorway pages
• Aiming solely at increasing reach for groupings
  of terms, phrases, or geographic areas by
  creating multiple domains, subdomains, and
  multiple sites.
• The goal is to funnel visitors to valuable
  content on your site by creating numerous thin
  content pages.
• The creation of nearly identical pages for
  various keywords and variations without providing
  value for the searcher or adhering to a logically
  established browser structure.
• Landing pages, on the other hand, provide
  specific and relevant information for a website
  user. These advertisements target users, so that
  they receive the relevant information to help
  them achieve their goals, whether they are
  learning new information, buying something, or
  completing a specific task. Despite their
  optimization for boosting rankings, landing pages
  do not force users to go through a lot of steps
  in order to achieve their goals.

6
Is your Website Displaying Doorway Pages?

• It makes no sense to create random pages for
  different cities for the sole purpose of driving
  traffic to a particular product or service. In
  addition, those location-specific pages contain
  no useful content that can be helpful to the
  reader.
• In the case of specific web pages serving similar
  content related to your homepage, and paid links
  are being placed with corresponding anchor texts.
  All of these pages will be flagged as Doorway
  pages since they are blatant examples of anchor
  text spam.
• There is no normal hierarchy on your website and
  you rank for a keyword or specific variations of
  keywords without providing any original value to
  your readers.
• Page with an interactive map that uses a location
  that doesnt actually exist, solely for search
  engine optimization purposes. Most of the time,
  the page has no connection to whatever location
  it uses. It is considered spam by Google, which
  is not in favor of this practice.

7

• This is a page that includes a keyword without
  being related to it, for the sole purpose of
  diverting search engine traffic. This wont fool
  the human reader, but increasing bounce rates
  will prove it. Occasionally, such pages show up
  in search results, however you could end up being
  penalized if you keep making them.
• The main content of your website is on another
  site that has the optimized elements. The
  majority of Googles redirecting doorway pages,
  however, have been eliminated.
• An optimized webpage you have doesnt have any
  relevant content to the keyword that it ranks
  for, though its optimized for search engines.
  Due to the bad user experience created by this
  entire process, Google hates it and has been
  working on changes to its algorithms to make it
  go away.
• Creating an empty page to increase conversions
  through organic searches to drive traffic to a
  specific area of your e-commerce site.

8
Enhancing your SEO by updating your doorway pages

• Doorway pages damage search engine optimization
  in two ways They can be completely removed or
  they can be altered so they provide useful
  information to website visitors.
• By providing quality content for searchers, or
  making it easy for them to complete their
  intended search, you add value for the searcher.
  Instead of sending users to a central booking
  page, allow them to book your service on the
  doorway page.
• You should also get rid of any SEO tricks
  intended to deceive search engines multiple
  domains, funneling redirects, hidden text, etc.
• Search engines can do their jobs better if you
  use legitimate SEO tactics. The possibility that
  your website may have been using tricks such as
  doorway pages and other black hat practices alone
  is worth your time.
• It may seem safe to have doorway pages. Many
  websites ranked well in SERPs using this tactic
  before 2015. Currently, doorway pages are nothing
  more than tricks used by black-hat SEOs, which
  will inevitably do more harm than good.

9
(No Transcript)