Do You Have An Employer Brand? – WalkWater Talent Advisors (1)

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With fierce competition around in every industry,
laying back because you already have a
recruitment strategy in place thats working
isnt the right attitude. Your passive
recruiting strategies are sure working to bring
in candidates to fill up vacant positions, but
thats not enough! You dont just need
candidates you need talent!
To stay ahead of the competition and attract
ideal talent to your workplace, it is very much
necessary for you to move ahead of your
traditional recruitment strategies towards
building an authentic and compelling employer
brand. Employer brand is a must-have for any
talent acquisition strategy, which is why leading
leadership hiring companies in India are also
intending to invest more in employer branding.
After all, having a strong employer brand can
have a direct impact on your bottom line. Also,
communicating your Employee Value Proposition
(EVP) can help attract new talent, as well as
retain the existing team. Here are a few more
reasons that will help you know how developing a
winning employer brand can prove to be fruitful
for your company. Wastage of time and resources
will be eliminated
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Sharing more about your organization and work
culture, and what makes you stand apart from the
rest, can attract the best-fit candidates for the
job, as it gives the applicants a clear
understanding of your culture, mission, and
values, which helps them determine whether they
find themselves to fit into your organization or
not. This will eliminate any not-so-fit
candidates from their own end, reducing your time
and resources that may otherwise go into
interviewing and evaluating them. Vacant
positions can be filled soon Clear communication
about your organization from your end will reduce
any wasted time and resources. This means that a
strong employer brand can help reduce the time
required to fill up a vacant position and a
clearly communicated EVP can drive awareness and
consideration, which results in an accelerated
recruitment process. In this manner, your vacant
positions can be filled faster. Better candidates
are recruited for the job A strong employer brand
makes a positive reputation for a company, which
can lead to at least 50 more qualified job
applicants. Therell be increased productivity
and revenue An effective EVP can help hire more
engaged candidates who will be committed to your
cause and values, which will result in increased
productivity, and thus increased revenue year
over year. Recruitment is done for a longer
phase A clearly communicated EVP will bring in
more fitting candidates for the job, which means
a very less likeliness for the job position to be
vacant again soon. So, you now know why you
should opt in for building an employer brand.
Yet, you need to understand that building an
effective employer brand and communicating your
EVP does not happen overnight. It is a process
that takes time, research, and resources to be
invested, along with bringing in behavioural
change across the organization. If youre not
too sure as to how you should be going about it,
you can always get in touch with leading
leadership hiring companies in India for
assistance, one like WalkWater Talent Advisors,
whose understanding of the Art and Science of
identifying and conducting the right assessment
processes can make them your ideal partner to
search the ideal talent for critical/niche roles
and leadership positions.
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