Always On Marketing: Tips On Ramping Up Your Strategy - PowerPoint PPT Presentation

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Always On Marketing: Tips On Ramping Up Your Strategy


Always-on is a new marketing method developed to meet the needs of today's digital era consumer. The business needs to analyze, optimize and strategically change the marketing techniques to retain a customer and target new consumers. To know more please visit our blog here : – PowerPoint PPT presentation

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Title: Always On Marketing: Tips On Ramping Up Your Strategy

Always On Marketing Tips On Ramping Up Your
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  • Put your imagination cap on and consider how
    different our modern-day world would be if the
    eCommerce environment functioned like
    brick-and-mortar stores. In this divergent
    reality, when you bring up on your
    laptop, instead of seeing a smorgasbord of goods
    to buy, there is just a note reading SORRY,
    WERE CLOSED. Hours of Operation, 9a-5p M-F.
  • Its a laughable, foreign idea, right? How did we
    survive in an age where we couldnt order
    anything from bath towels to construction
    equipment any time the mood struck? Only
    twenty-some years into the internet age and its
    nearly impossible to conceive of a world where
    our every behavioral buying whim isnt catered to
    any and every minute of the day.

  • As consumers, we understand the advantages of an
    always-on world. As marketers, though, were
    still playing catch-up. Current and potential
    customers are looking for information 24/7. To
    capture their attention and their business, you
    need to be where they are, whenever theyre ready
    for you. In short, you need always-on marketing.
  • Like content marketing or account-based
    marketing, the idea of always-on marketing has
    been around a while but executing it has been
    challenging for many brands. To do it
    efficiently, companies need to have accurate and
    actionable data on both current customers and
    their target audience.

  • After all, if youre spending a big chunk of
    your marketing budget on targeted social media
    messaging and ads, youll want to ensure youre
    doing so at both the time and in the format most
    likely to engage your customer base. Luckily,
    with the advent of comprehensive data platforms
    like Group FiOs Insight Marketing Platform (IMP)
    and with some of the tips weve highlighted in
    this weeks blog, always-on marketing IS possible
    to do more purposefully and strategically than
    ever before.

What is Always on Marketing?
  • The term itself might seem self-explanatory, but
    Always on is a new marketing method developed
    to meet the needs of todays digital era
    consumer. Its no secret that the eCommerce world
    is growing at astronomical rates. E-commerce in
    the U.S. grew 30 in 2020, its fastest growth
    rate since 2002, according to are port from
    Forrester. And this wasnt just an anomaly
    brought about by a worldwide epidemic. By 2024,
    retail sales online will account for 25-30 of
    all retail sales. That means that while eCommerce
    will continue to grow, Forrester projects that
    72 of retail will still take place offline in

  • What does this mean for retail brands? It means
    there will certainly be a need to invest in
    eCommerce growth, which will include ensuring
    your marketing efforts to keep up with the
    competition. Always-on marketing does just that.
    By adopting an always-on marketing approach,
    consumers have the ability to receive and
    internalize your marketing efforts at any time.
    Unlike campaign marketing that delivers a short
    burst of a marketing message, always-on
    marketing provides continuous access to and
    exposure to your brand.

  • Always-on marketing utilizes an ongoing strategy
    that is scalable and is best achieved utilizing
    automated technology for optimal results.
    Obviously, its nearly impossible to have a
    marketing team at the ready to deliver messaging
    24/7. This is why having the ability to deliver
    automated marketing content and messaging that is
    powered by data is crucial.
  • Whats the difference between always-on and
    always available? Think of it this way your
    companys website runs nonstop. Your content is
    available whenever consumers want to engage with

  • If someone wants to sign up for your newsletter
    in the middle of the night, they can, and you can
    thank them with an automated response while
    catching their first-party data while youre
    asleep. Thats always available
    marketing.Always On Marketing involves an
    additional component like AI (artificial
    intelligence) thats continuously optimizing your
    content marketing, ensuring its being seen by
    the right audience at the right time.
  • With marketing becoming more and more
    competitive, brands cant afford a spotty
    strategy. Only a seamless, always-on content
    marketing strategy empowered with customer data
    will deliver the results that can catapult brands
    beyond the ordinary and into the realm of thought
    leadership and engaged target audiences.

Key Tips for Upgrading Your Brand to Always On
  • Are you everywhere your target customers hang
    out? Do your messages reach them at the right
    time? Is your brand accessible in some capacity
    to consumers 24/7/ Investing in an always-on
    marketing strategy might seem like a daunting
    task but it doesnt have to overwhelm you. With
    the right platform and strategy in place and some
    of the tips outlined below, an ALWAYS ON
    marketing approach can be accomplished.

  • Start Small and Slow. Ramping up your marketing
    strategy from 0 to 100 isnt an easy endeavor and
    isnt something you should try to accomplish
    overnight. The best place to start is to look at
    what you currently have available. Start by
    focusing on the small details, like the
    engagement your audience has with your brand each
    day and think about how these can all add up to
    long-term growth and success.
  • Create smaller strategies that you can customize
    based on customer segments. This is a great way
    to dip your toes into always-on marketing and
    start making use of some of your new data.

  • Utilize this time to test, analyze, and relaunch
    with different segments on a smaller scale and
    find out what works best for your customer base.
    Know more please visit our blog here
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