Advantages of Customer Loyalty Program

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INTRODUCTION
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Customer loyalty programs is being used by every
company to retain their existing customers and
expand their client base. In these PPT we have
mentioned some major advantages of implementing
customer loyalty program.
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Some Major Advantages of Customer Loyalty Program
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• Improve brand reputation
• Improved Customer Engagement
• Increased Customer Retention
• Increase Sales

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Improves brand reputation
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Customer loyalty program will help you improve
your brand reputation and can increase customer
appreciation. A customer will be more likely to
spread the word if he or she feels appreciated
by your business. Growing a business with
word-of-mouth advertising is one of the
cheapest and most effective methods.
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Improved Customer Engagement
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Engagement of customers has a direct impact on
brand sustainability, especially if you are
playing long term. Brands that do not connect
with their audiences struggle to create a
reliable brand image and have low recall values.
The loyalty program is an excellent way to
engage your customers.
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Increase Customer Retention
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Loyalty program has a direct and evident effect
on the customer retention rate, which is one of
the main advantages of a loyalty program. Every
brand benefits from retaining customers because
they bring more revenue, have more chances to
become brand advocates, and represent the brand
as a loyal customer.
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Increase Sales
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Yes, implementing customer loyalty program will
increase your sales and revenue. By retaining
customers, you will gain more profit and boost
sales and revenue for less cost because
customer acquisition costs are higher than
retention costs.
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In previous slides, we have discussed about some
major benefits of customer loyalty program. Every
businesses must use customer loyalty program in
a proper way. It requires special skill and
marketing strategy to retain your customers for
a long time. Customer loyalty program will only
be successful if your customers keep coming back
to you. In india, there are multiple loyalty
program companies who gave such marketing ideas
based upon your brand. Their customer loyalty
management could be the game changer for your
brand.
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