Online Ecommerce stores to Increase Organic Traffic - PowerPoint PPT Presentation

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Online Ecommerce stores to Increase Organic Traffic


If you’re not meeting your visitors’ needs, it doesn’t matter how optimized your website is.” One of the most important goals for every online company is to increase organic traffic. After all, organic search accounts for more than half of all website traffic and 40% of online revenue. – PowerPoint PPT presentation

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Title: Online Ecommerce stores to Increase Organic Traffic

Online Ecommerce stores to Increase Organic
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One of the most important goals for every online
company is to increase organic traffic. After
all, organic search accounts for more than half
of all website traffic and 40 of online revenue.
The most interesting aspect is that organic
traffic can be generated at a lower cost than
paid search. Lets define organic traffic and how
online stores might improve it. Organic traffic
is defined as traffic that arrives at your
website from organic or unpaid search results. It
is the polar opposite of traffic obtained through
paid channels, such as Google search engine
marketing. Visitors who arrive via organic
traffic search for specific keywords and find
your website in the list of sites suggested by
Google or Bing for such keywords. According to
studies, the top-ranked page receives 30 of
organic traffic for such keywords.
  • However, on the flip side, the question still
    lies within how do Online Stores Generate Organic
    Website Traffic? Search engines are primarily
    concerned with two factors 1) content and 2)
    links. Lets have a look at how you may improve
    these components of your online store.
  • E-commerce SEO SEO, or search engine
    optimization, is a critical driver of organic
    traffic. Many factors play a role in e-commerce
    SEO, including the usage of the appropriate
    keywords at the appropriate density and Image SEO
    optimization. Besides, data structuring remains
    crucial in order to make it more intelligible to
    search engines. Title and meta description
    optimization also need to be taken into account.

  • Good Quality Content The primary goal of search
    engines is to provide users with meaningful
    information. For each keyword, search engines
    prioritize the pages that they believe provide
    the best answer to the users query. As an online
    store, you should aim to answer as many of your
    audiences queries regarding your product/service
    as feasible. In-depth information can assist in
    attracting the attention of search engines.
  • Landing Pages Increasing the number of landing
    pages is another method for expanding the number
    of pages on the website. Companies that raise the
    number of landing pages from ten to fifteen
    should expect a 55 percent boost in leads.
    Landing pages, in addition to normal product
    pages, offer a unique opportunity to include
    extra tailored content about a product or
    category. You may also develop landing pages with
    clear calls to action for certain offers.

  • Long-Tail Keywords Long-tail keywords are
    lengthier and more specific than short keywords.
    While the volume of traffic generated by
    long-tail keywords may be low, it will be of
    excellent quality. These are users looking for
    specific solutions, and if your site solves their
    question, the likelihood of a transaction
  • Work on your Site Architecture Site
    architecture is important in e-commerce SEO.
    Setting up the proper navigation to provide
    access to your most relevant information is part
    of site architecture. Reducing the number of
    clicks required to find relevant material is one
    example of enhancing site architecture. It should
    take no more than three clicks to navigate to any
    online page. This ensures that product and
    category pages benefit from the home pages link
    juice, or high authority. All key category
    sites, as well as some of the top product pages,
    should be linked from the main page.

  • Build Links Backlinks from reputable websites
    play an important role in search engine ranking.
    Partner with industry influencers and ask them to
    include a link from your website to their
    content, or just look into how you may create
    personalized link-building e-commerce SEO
    packages. Though it takes time to build organic
    traffic, once you do, your e-commerce store
    rankings will skyrocket.
  • Take on Social Media In e-commerce marketing,
    social proof is one of the most essential factors
    influencing client purchasing decisions. It is
    based on the concept of a website seeking
    validation on the internet through user
    participation. Online buyers are more accustomed
    to websites that provide them with a sense of
    trust through features such as customer
    evaluations, sharing links, and so on.

  • This type of information on your website can
    boost conversion rates and sales. Because large
    e-commerce companies have specialized strategies
    that harness social proof, you should locate a
    template to accomplish the same.
  • Create a Blog Ecommerce store entrepreneurs
    recognize the value of marketing and building a
    strong online presence. To attract and retain
    customers, they develop gorgeous shops, invest in
    advertising campaigns, and build email marketing
    sequences. A well-planned blogging strategy may
    assist you in nurturing customer connections,
    generating recurrent inbound traffic, and
    promoting new products and services while
    strengthening your brand. Blogging also allows
    you to express yourself creatively.

To make your blog valuable to your business, you
can take a variety of approaches, including
different sorts of material, narrative, and
distribution methods. Enhancing your online store
experience can literally pave your digital way.
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