Advanced Link Building Strategies

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Link Building What is it?
One-way links, also called backlinks, are aimed
at improving the search engine visibility of a
website by creating one-way links. A number of
strategies are used to build links, including
content marketing, tool building, outreach via
email, broken link building, and public relations.
What Is The Importance Of Backlinks?
For an understanding of why, you will need to go
back in time to before Google was our way of
life. In the early days, the dominant players
were search engines such as Yahoo! and Alta
Vista. The results of the search were ranked
based 100 on the content on the page. And then
Google was born. They revolutionized the
internet with their PageRank Algorithm. Googles
search algorithm examines how many links a page
has rather than just its content.
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These people were right. Link analysis remains
the best method of determining the quality of a
webpage nearly two decades later. For this
reason, Google still uses backlinks as a ranking
factor. In light of Google Penguin updates,
Google now pays more attention to the quality of
incoming links (rather than just focusing on link
quantity). Maybe youre wondering How does a
high-quality link differ from a low-quality link?
Can high-quality links be built? Lets find out.
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Promotions On-site
1. Ensure that your Internal Links are Working
Before seeking inbound links, optimize your
internal linking structure. Dont invite guests
before you have your house in order! 2. Organize
contests to determine the best available online
You should be able to obtain at least a few
links back from the winners of the competition,
if you host your own competition. 3. Discover the
404 errors on your Site Create 301 redirects to
point links (and their link juice) to a current
page on your website if inbound links to your
site result in 404 pages following a move or
deletion.
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4. Content Curation You can easily generate
inbound links and valuable web content by
becoming well known for publishing
industry-specific weekly roundups. 5. Creating a
petition Getting other experts to link to your
petition can increase your sites SEO if you
support an issue within your field. 6. Expert
Roundup In an expert roundup, you ask a question
that is similar to an interview with an
established blogger, such as Which is the best
selling portal for your business? Ask different
experts in your niche for their opinions on this
subject through email or social media. You just
need to gather these answers from the industry
experts and write an Expert Roundup post once
they have answered your question.
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Development of Technical Links
1. Review your competitors Link Profiles You
can discover more opportunities through the Open
Site Explorer or Majestic SEO if youve run out
of ideas for link prospects. 2. Backlink
Monitoring Most link building tools monitor the
links from your pages. For information about why
your link has been removed and how to regain it,
contact former partners. 3. Build links to links
It is a matter of strengthening the impact of
your primary backlinks by adding second and third
tier backlinks to them. 4. Ensure that external
sites are updated with new information in
exchange for links Look for outdated information
in the high ranking results for your target
keywords. Provide content updates on the sites
at no cost in exchange for backlinks from the
webmasters attached to the site.
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5. You might consider offering to clean malware
in exchange for backlinks You can contact the
webmasters of sites displaying This site may
have been compromised, if you notice them in
your target SERPs. Request backlinks for fixing
the problems. This is if you have the knowledge
to do so. 6. Creating deep links You can direct
your websites deep pages via links you build as
you build links. As a result, you are more
likely to rank well in the natural SERPs for
internal pages that are relevant (instead of your
generic homepage). 7. Find link partners by using
advanced Google queries Look for partners to
build links using search queries found on Google.
The advanced search feature on Google narrows
down your search results using special search
operators. You can filter search results using
operators such as domain, phrase, or more. 8.
Request links from sites that have a link list
As you browse the Internet, create a list of
websites related to your industry that include
links, recommended partners, or recommended
resources. Make it a habit to send an email
every time your site appears on one of these
lists asking for inclusion.
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Social Media
1. Join social networking sites to meet power
users Developing relationships with these
influencers will help you build your social
networks much faster by leveraging their existing
followings.
2. Maintain industry wikis You wont just score
links by contributing to wikis run by groups in
your field. Contributing to them will make you
appear more authoritative, hence increasing your
link authority.
3. Make your content shareable by inviting
readers Its a mistake for many webmasters to be
reluctant to ask for backlinks or shares on
social media. Meaning asking their readers for a
share. People are often glad to lend a hand, but
you often need to motivate them by asking before
theyll take action.
4. Utilize your network You are likely to have a
large list of influencers by the time you have
completed the above strategies. This will include
the influencers you mentioned in your content and
the ones you approached to promote your products
or services. Consider contacting them again in
the future. Ask them to subscribe to your email
list. When new content is published, send them
personalized emails. Shareable buttons are an
important part of your emails, so people can
easily share your content.
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Content Marketing
1. Test out instructographics Right now,
infographics (expanded images that present data
in an appealing manner) are popular, but
instructographics (which teach rather than
inform) will be the next big thing.
2. The art of reverse engineering viral content
Identify the factors causing a piece of content
marketing to be successful if you see one that is
performing well. These lessons will help you to
get more inbound links if you apply them to your
own campaigns.
3. Columns by special guests on a regular basis
Take advantage of guest blogging on a regular
basis, not just one-time. You can increase the
number of backlinks and referral traffic you
receive by taking regular columns on industry
news sites.
5. Photo sharing In todays world, bloggers
desperately need high quality images. You can
greatly enhance your off-site search engine
optimization with these files, if youre handy
with a camera.
4. Multiple formats are available for content
pieces It is not uncommon to publish content as
an audio interview, a PDF, and a video. Youll
reach a broader audience if you release more
formats and obtain more links if you do.
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9. Haro Haro stands for Help A Reporter Out.
Journalists are able to use it to gather feedback
from the public. The Haro database offers
journalists an extensive list of sources for
upcoming articles, and sources get daily chances
to secure valuable media coverage.
6. Ego baiting is a good idea You can build
relationships with potential mentors and earn
links from the leaders existing followers by
writing articles that flatter the leaders in your
industry.
7. Provide support tools You shouldnt only
focus on content. Ensure that people can perform
tasks more efficiently by creating tools,
templates, and widgets. Without having to ask for
backlinks, you can get legit ones from your
target audience.
10. Skyscraper Created by Brain Dean, this
technique targets content creation and providing
your audience with something that isnt already
available. Step 1 Find link-worthy content Step
2 Make something even better Step 3 Reach out
to the right people
8. Research and publish original work Its time
to create some new content now that you know how
to optimize existing content. Research is a great
way to build advanced links. You can do so by
conducting surveys or conducting hypothesis-based
studies.
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Increasing Your Online Presence
1. Find references to your brand that are not
linked on the web Google your name, your
business name, your companys trademarked
keywords, and your URL every now and then. You
should request a backlink from webmasters who
mention your brand but dont link it back to your
site.
4. Participate in contests by submitting your
site There are numerous types of top of the
web competitions in different industries. As
often as possible, submit your site if you know
of one.
2. Follow unlinked mentions of your brand using
Google alerts In the meantime, you should create
Google Alerts to notify you when these keywords
are used on other sites.
5. Newsworthy things to do You need to create
news if you want press attention! If you cant
do something thats unusual enough to earn your
audiences attention and backlinks, consider a
major donation, set a big goal or do something
else thats likely to attract attention.
3. Send testimonials Offering testimonials on
product or service sales pages for products or
services you have used in your industry is a good
way to get links back to your website.
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Implement These Advanced SEO Link Building
Strategies
Organizing all the advanced link building
strategies into groups will make it easier for
you to navigate through this guide. Watch your
link profile thrive by following these steps
carefully based on your requirements and
resources. Are there any other advanced link
building techniques you might know?
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