Martech Interview with Phil Lore about Martech Stacks - PowerPoint PPT Presentation

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Martech Interview with Phil Lore about Martech Stacks

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Martech Interview with Phil Lore about Martech Stacks – PowerPoint PPT presentation

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Title: Martech Interview with Phil Lore about Martech Stacks


1
Martech Interview with Phil Lore about Martech
Stacks
  • Chief Revenue Officer of Affinity Solutions, Phil
    Lore talks in interview with martech about
    Martech Stacks focusing on customer experience.

2
Chief Revenue Officer of Affinity Solutions
  • Chief Revenue Officer of Affinity Solutions, Phil
    Lore talks in interview with martech about
    Martech Stacks focusing on customer experience
    underlining contextualization. He highlights the
    findings of their recent survey with marketing
    decision-makers.

3
Martech Interview
  • While we are moving toward a more programmatic
    world, the market definitely focused too heavily
    on AI and tech in general over the last few
    years, and we are currently seeing a market
    correction. While we are moving toward a more
    programmatic world, the market definitely focused
    too heavily on AI and tech.

4
Martech Stacks customer experience
  • Focusing on building the next generation of truly
    transformational customer experiences in
    Banking/Loyalty platforms and enabling Brands and
    Marketers to drive greater ROI and efficiency
    within their Martech/Adtech stack.

5
About Phil Lore -
  • Phil Lore is EVP, and Chief Revenue Officer (CRO)
    for Affinity Solutions. Prior to joining the
    company, he served as Group VP of the Financial
    Services business unit at Acxiom Corporation.
    Phil has over 20 years of experience building
    high performance sales/account teams in Banking
    and Financial Services.

6
About Affinity Solutions -
  • Affinity Solutions is the first data-led
    intelligence platform that uses purchase signals
    as the authoritative source of truth in helping
    marketers, agencies and media organizations
    deliver emotionally resonant experiences that
    enrich peoples lives.
  • For more such updates, check Out recent Martech
    Cube Interviews.
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