lbntech

1
What is the Role of SEO in the Web
Design/Development process
2
Web Design Process  

• The role of SEO in the web design process -
  making sure that the website receives more
  visitors.
• You can hire the best designer out there but only
  with an SEO expert, will your website start
  reaping the benefits. 
• Searching with phrases like "best SEO company in
  Chennai" would generate 1000 different results
  but check the reviews and the company's previous
  experience before you decide.

3
Web Design and Search Results

• The purpose of designing a website for a business
  is to attract more customers and generate more
  profit.
• Most of the customers tend to research online for
  information before they make a purchase. Thus,
  having a website makes the process easier.
• But, for the customers to find the website, it
  has to rank in the search results.
• Statistics show that about 25 of online users
  click the first organic result in Google search.
  Only 0.78 of Google users venture into the
  second page of the search results. 
• What does this show? For your website to get more
  traffic and be more profitable it should
  definitely be listed on the first page of the
  Google search results and should rank higher than
  other sites that are related to the specific
  keywords.

4

• Importance of SEO
• Many award-winning websites that have outstanding
  designs don't rank on search engines since they
  are not optimized for SEO. If there are no
  ranking keywords included, it means lesser
  traffic.
• This leads to reduced user experience which again
  leads to the website ranking lower than highly
  performing websites even if the design is
  superior.
• Where Does SEO Belong in Your Web Design
  Process?
• EO should be something that remains in your mind
  all through the web development process.
  Depending on the status of your website, the SEO
  expert and the web designer might introduce
  various strategies for search engine
  optimization.
• For example, if you are hiring a web designer to
  start designing a website from scratch, then you
  might want to mention that you want it to be
  optimized for SEO.

5

• What Does Search Engine Optimization
  Include?
• Search engine optimization falls into two
  categories - on-page SEO and off-page SEO.
  On-page SEO involves features like architecture,
  semantics, content and coding of the website
  while off-page SEO mainly focuses on link
  building and content marketing.
• On-page SEO should be focused on while designing
  the website. This might include using the right
  keywords at crucial places, creating user
  optimized URL structure, creating responsive web
  design and more.
• LBN Tech Solutions
• A well-designed website that meets SEO
  requirements would bring in more leads and
  generate more profit for your business. LBN Tech
  Solutions is one of the best SEO companies in
  Chennai and we can either design your website
  from scratch or our SEO experts can help your
  existing website rank higher.