Boost Online Presence With Top Skincare PR Agency

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Skincare PR Agency
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• Skincare is becoming increasingly popular. The
  worldwide cosmetic market is expected to reach
  675 billion by 2022, according to projections.
  Skincare will have the largest market share of
  all items that fall into the cosmetics category.
• The market for skincare is changing too. Men are
  now significant consumers in the skincare sector,
  as clear, healthy skin is not only a top priority
  for women of all ages, its important to
  everyone. Products now cover all aspects of skin
  health, both topically and inwardly, and go
  beyond traditional categories like anti-aging or
  acne. Every day, fresh ideas emerge, whether its
  a new face mask or an all-natural hemp-based
  beauty brand.

• It is critical to choose the right public
  relations agency when a skincare brand debuts or
  decides to create a new publicity plan. Your
  strategy must be as flawless as the skin your
  products encourage.

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As a leading skincare PR agency, Pearl Lemon PR
has honed its skills in launching and introducing
skin care products to leading beauty editors,
influencers, writers, and creators. We work with
your firm to review your ingredients, packaging,
and overall brand story to ensure your brand has
the greatest impact on all the right people. We
determine the optimal perspective to tell your
story to the beauty world by researching market
trends and identifying your top competitors. We
can even help you weather a media crisis should
one rear its ugly head (although we hope youll
never need us to do that.)
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What Is Skincare PR In The 21st Century?

• Skincare PR is hardly new, as some of the
  earliest promotions in the cosmetics world were
  launched by skincare brands. But skincare PR in
  the 21st century is very different than it was
  back then, and even very different than it was
  just a decade ago. And as an expert skincare PR
  agency, we understand that, and keep these new PR
  norms in mind in everything we do for our
  clients.
• In years past skincare PR often relied on press
  releases and company bulletins, along with the
  occasional appearance in a beauty or lifestyle
  magazine, on a related TV or radio show or
  appearances at trade events. All of these things
  are still important, but they are now a small
  piece of a larger puzzle.

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Pearl Lemon PR's Skincare PR Services

• Skincare PR is now very much influenced by
  digital media. Not just blogs, but also vlogs,
  podcasts, and, of course, influencers across
  every branch of social media. If you choose
  Pearl Lemon PR as your skincare PR agency, we
  will help you leverage the public relations
  opportunities all these channels present and more.

• As your skincare PR agency, Pearl lemon offers a
  myriad of effective solutions, including all the
  following

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Traditional Skincare PR
Skincare PR Press Release Creation and
Distribution

• Well promote your business to the leading
  beauty, grooming, and wellness print, online, and
  broadcast media channels. Daily outreach and
  pitching will be designed to cover both trade and
  consumer media, depending on your distribution.

• To gain maximum media exposure, we will generate
  creative and eye-catching press releases. We are
  known for supplying fresh information and unique
  press release ideas to our hundreds of media
  connections, thanks to our proven journalism
  expertise.

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Skincare PR Influencer Relations

• Consumers have access to hundreds of skincare
  products to choose from. And, if were being
  honest, a lot of them start with the same
  ingredients and do similar things.
• The average consumer often understands this and
  it takes a lot to get them to try something new.
  They will, however, pay attention if their
  favorite beauty blogger suggests a particular
  face cream or if the beauty YouTuber they watch
  three times a week features it and raves about
  it. If their favorite Sunday supplement promotes
  it, or if a brand principal appears on a local
  news piece, some demographics will be blown away.

• Well get your items in front of prominent beauty
  influencers on Facebook, Instagram, YouTube, and
  a variety of other platforms. We strategically
  collaborate with top creators to develop
  flatlays, boomerangs, narratives, and video
  including your brand, reaching both the micro-
  and macro-influencers.

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Skincare Brand Development
Skincare PR Thought Leadership

• Establish key messaging for your company and
  products. We work with your internal team to
  create a distinct brand culture and mission, and
  then help you decide the best way to communicate
  it all to the rest of the world.

• The most successful skincare brands maintain a
  consistent image and communicate frequently and
  effectively so that they are readily
  recognizable, understood, and favored. Through
  thought leadership in the form of content,
  magazine and TV media appearances, podcast
  participation, public appearances, awards, and
  social impact projects, we help you establish
  your reputation, industry voice, and stakeholder
  relevance.

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Beauty Award Submission Service
Skincare PR Media Mailers

• Well enter your products in the best beauty
  competitions across the country. We collaborate
  with all of the main newspapers to ensure that
  your items are entered into the most prominent
  competitions in the business including Allure
  Best of Beauty Awards, SELF-Approved Beauty
  Awards, Glamour Beauty Awards and many more.

• With innovative mailers promoting your products
  and services, well help you reach out to the
  media on a personal level. To promote brand
  recognition and attention, we assemble unique,
  personalized boxes and send them directly to key
  editors, bloggers, freelance writers, and TV
  producers.

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Skincare PR Crisis Communications

• While we hope you never have to need us to, Pearl
  Lemon PR can be your go-to team if things dont
  go as planned for your company. We are
  professionals at working with brands during
  crises and unpleasant occurrences, ensuring that
  a companys corporate reputation and brand equity
  are protected by communicating with media outlets
  and the general public quickly, accurately, and
  consistently.

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