search engine ppt - PowerPoint PPT Presentation

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search engine ppt

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What is search engine optimization? Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. – PowerPoint PPT presentation

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Title: search engine ppt


1
PPT ON SEARCH ENGINE OPTIMIZATION (SEO)
  • LEAD MILLION

2
Agenda
  1. What is Search Engine Optimization?
  2. Example of Search Engine
  3. Why is important SEO?
  4. Search Engine Statistics
  5. What is SEO Algorithm
  6. Ranking Factors
  7. SEO Tools
  8. Basic Tips for Optimization.

3
WHAT IS SEARCH ENGINE OPTIMIZATION
  • SEO stands for search engine optimization. In
    simple terms, it means the process of improving
    your site to increase its visibility when people
    search for products or services related to your
    business in Google, Bing, and other search
    engines. The better visibility your pages have in
    search results, the more likely you are to garner
    attention and attract prospective and existing
    customers to your business.

4
EXAMPLE OF SEARCH ENGINE
5
WHY IS SEO IMPORTANT?
To understand the value of SEO, let's break our
definition into three parts
  • Organic search results the unpaid listings on a
    search engine results page (SERP) that the search
    engine has determined are most relevant to the
    users query. Ads make up a significant portion
    of many SERPs. Organic search results are
    distinct from these ads in that they are
    positioned based on the search engines organic
    ranking algorithms rather than advertiser bids.
    You cant pay for your page to rank higher in
    organic search results.
  • Quality of organic traffic how relevant the user
    and their search query are to the content that
    exists on your website. You can attract all the
    visitors in the world, but if they're coming to
    your site because Google tells them you're a
    resource for Apple computers when really you're a
    farmer selling apples, those visitors are likely
    to leave your site without completing any
    conversions. High-quality traffic includes only
    visitors who are genuinely interested in the
    products, information, or other resources your
    site offers. High-quality SEO capitalizes on the
    search engines effort to match a users search
    intent to the web pages listed in the SERP.
  • Quantity of organic traffic the number of users
    who reach your site via organic search results.
    Users are click on search results that appear
    near the top of the SERP, which is why its
    important to use your SEO strategy to rank
    relevant pages as highly as you can. The more
    high-quality visitors you attract to your site,
    the more likely you are to see an increase in
    valuable conversions.

6
SEARCH ENGINE STATISTICS
7
WHAT IS SEO ALGORITHM
8
RANKING FACTORS
9
SEO TOOLS
10
BASIC TIPS OF OPTIMIZATION
11
PPC VS. ORGANIC SEO
12
CONTACT
Office no 7, Primerose Mall, Datta Mandir Bus
Stop, Baner Road, Baner, Pune- 411045,
Maharashtra, India.
919822792646
info_at_leadmillion.com
https//leadmillion.com/
13
THANKS FOR WATCHING
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