search engine ppt

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PPT ON SEARCH ENGINE OPTIMIZATION (SEO)

• LEAD MILLION

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Agenda

1. What is Search Engine Optimization?
2. Example of Search Engine
3. Why is important SEO?
4. Search Engine Statistics
5. What is SEO Algorithm
6. Ranking Factors
7. SEO Tools
8. Basic Tips for Optimization.

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WHAT IS SEARCH ENGINE OPTIMIZATION

• SEO stands for search engine optimization. In
  simple terms, it means the process of improving
  your site to increase its visibility when people
  search for products or services related to your
  business in Google, Bing, and other search
  engines. The better visibility your pages have in
  search results, the more likely you are to garner
  attention and attract prospective and existing
  customers to your business.

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EXAMPLE OF SEARCH ENGINE
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WHY IS SEO IMPORTANT?
To understand the value of SEO, let's break our
definition into three parts

• Organic search results the unpaid listings on a
  search engine results page (SERP) that the search
  engine has determined are most relevant to the
  users query. Ads make up a significant portion
  of many SERPs. Organic search results are
  distinct from these ads in that they are
  positioned based on the search engines organic
  ranking algorithms rather than advertiser bids.
  You cant pay for your page to rank higher in
  organic search results.
• Quality of organic traffic how relevant the user
  and their search query are to the content that
  exists on your website. You can attract all the
  visitors in the world, but if they're coming to
  your site because Google tells them you're a
  resource for Apple computers when really you're a
  farmer selling apples, those visitors are likely
  to leave your site without completing any
  conversions. High-quality traffic includes only
  visitors who are genuinely interested in the
  products, information, or other resources your
  site offers. High-quality SEO capitalizes on the
  search engines effort to match a users search
  intent to the web pages listed in the SERP.
• Quantity of organic traffic the number of users
  who reach your site via organic search results.
  Users are click on search results that appear
  near the top of the SERP, which is why its
  important to use your SEO strategy to rank
  relevant pages as highly as you can. The more
  high-quality visitors you attract to your site,
  the more likely you are to see an increase in
  valuable conversions.

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SEARCH ENGINE STATISTICS
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WHAT IS SEO ALGORITHM
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RANKING FACTORS
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SEO TOOLS
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BASIC TIPS OF OPTIMIZATION
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PPC VS. ORGANIC SEO
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CONTACT
Office no 7, Primerose Mall, Datta Mandir Bus
Stop, Baner Road, Baner, Pune- 411045,
Maharashtra, India.
919822792646
info_at_leadmillion.com
https//leadmillion.com/
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