What is SEO? SEO Services In pune

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Search Engine Optimization (SEO)
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What Search Engine Optimization (SEO)

• Search Engine Optimization and is the process
  used to optimize a website's technical
  configuration, content relevance and link
  popularity so its pages can become easily
  findable, more relevant and popular towards user
  search queries, and as a consequence, search
  engines rank them better.
• Search engines recommend SEO efforts that benefit
  both the user search experience and pages
  ranking, by featuring content that fulfills user
  search needs. This includes the use of relevant
  keywords in titles, meta descriptions, and
  headlines (H1), featuring descriptive URLs with
  keywords rather than strings of numbers, and
  schema markup to specify the page's content
  meaning, among other SEO best practices.

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How does Google work?

• When you enter a search term, Google's algorithm
  determines which of the countless websites out
  there will be most relevant to you. It then lists
  the relevant sites taking into consideration
  their relevance and popularity -among other
  ranking factors - and shows them to you on what
  the industry calls a search engine results page.
• Search engines work through three primary
  functions
• Crawling Scour the Internet for content, looking
  over the code/content for each URL they find.
• Indexing Store and organize the content found
  during the crawling process. Once a page is in
  the index, its in the running to be displayed as
  a result to relevant queries.
• Ranking Provide the pieces of content that will
  best answer a searcher's query, which means that
  results are ordered by most relevant to least
  relevant.

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Crawling

• Google is constantly searching the web looking
  for new or updated pages, simulating the behavior
  os users. It uses programs known as web crawlers,
  which follow links across the internet, a process
  also known as crawling, and report what they find
  to Google's servers.
• Thats why its fundamental to make sure that
  your pages are accessible to be crawled and your
  site architecture should facilitate navigation
  across all site pages, by the effective usage of
  internal linking. 
• Technical SEO is the aspect of SEO that will help
  to effectively configure your site to optimize
  its crawlability. Theres a variety of SEO tools
  that can help you with this task.

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Indexing

• When Google's web crawlers return information
  about a website, a collection of internal servers
  analyzes each page's content to determine its
  topics.
• If Google considers that the page information can
  be useful and relevant to be shown in search
  results, it will keep it in its index ready to be
  served whenever someone searches for a relevant
  topic.
• That's why its important to
• Make sure that each page is only shown through a
  single URL (avoiding duplicated content)
• Use concise and relevant page titles and headings
  for each page
• Feature unique, comprehensive descriptive text
  information in each page
• Add alt text, or text that shows in place of
  images, to help Google process video and image
  content
• The clearer you are about the page's content, the
  more accurate the indexing process will be.
  That's why content marketing is key for SEO
  success.

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Ranking

• When someone conducts a search, Google determines
  which pages appear first to provide the best user
  experience by considering factors such as
• The words used in the search query
• The user's location
• The page's information relevance,
  trustworthiness, expertise and authority towards
  the searched terms
• The page's link popularity
• The pages configuration to provide a fast,
  reliable experience such as its speed and mobile
  friendliness.
• The ongoing challenge of SEO is making sure that
  pages on your site perform better than all others
  about the same topic, taking into account the
  above mentioned SEO factors, so a page can
  continue to perform better in search results,
  independently of algorithm changes.

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What helps you rank higher today?

• Since the 1990s, search engines have used
  algorithms to determine what sites should show up
  first on their results pages. What those
  algorithms prioritize, however, has changeda
  lot.
• Since the days of keyword stuffing, Google has
  been working hard to understand what makes a
  website relevant and informative. It applies this
  knowledge every few months when it releases a new
  update designed to rank sites more effectively.
• Google still considers the usage and inclusion of
  the targeted keyword within the content when
  ranking websites, although the quality of the
  information matters too.
• Google judges quality based on
• Relevance to the search
• Expertise, authoritativeness, and
  trustworthiness of the source
• Usability of the site
• Mobile friendliness and adaptability between
  browsers
• Page load speeds

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On-page SEO

• On-page SEO refers to the elements that are
  included on the site, technical configurations as
  well as content, that search engines will take
  into consideration, including but not limited to
• Title Tags
• Meta Descriptions
• Headings
• URL structure
• Main page copy
• Image Alt descriptions
• Load speed
• Mobile friendliness
• The more on-page SEO elements you address
  effectively, the higher your site will rank in
  organic searches.

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Off-page SEO

• Off-page SEO refers to all the activity that
  takes place away from your website, which
  determines where you rank within the search
  engine results pages (SERPs). Optimising for
  off-site SEO ranking factors is crucial for
  improving the relevance, trustworthiness and
  authority of your website.
• Off-page SEO also helps improve your site
  ranking, since Google sees links as
  endorsements that will refer popularity towards
  your site, but it's harder to take action to
  directly improve it. That's because off-page SEO
  involves sites that aren't yours, but are linking
  to you. This may include
• Blogs and articles that link to your content
• Video, audio, or image-sharing sites that host
  off-site content
• Directories and company review sites
• Submitting guest posts to respected blogs
• Creating shareable infographics
• Developing content that mentions influencers and
  trends in your field
• The other big part of off-page SEO is
  attracting backlinks through link building
  campaigns. A backlink is any external link that
  brings users back to your site. The more
  backlinks you have, the more others consider you
  to be an authority in your industry.
• Your end goal is to develop a reputation as an
  authority in your field, and that will be
  reflected in link popularity.

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Focus on your audience

• Now that youre familiar with SEO, you can work
  to improve your sites ranking and visibility.
  And its easy to get started! The more valuable
  your content is to your audienceand the more you
  optimize the more technical aspects of your
  sitethe better your results will be.
• If you want know more about SEO services
  related to it contact us.

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Contact Us Saletify Marketing Pvt. Ltd.305,
Kumar Primus, Hadapsar, Pune - 411 013, India

• Phone [phone]
• Mail info_at_saletify.com
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