What is SEO? SEO Services In pune - PowerPoint PPT Presentation

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What is SEO? SEO Services In pune


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Title: What is SEO? SEO Services In pune

Search Engine Optimization (SEO)
Website https//saletify.com/
What Search Engine Optimization (SEO)
  • Search Engine Optimization and is the process
    used to optimize a website's technical
    configuration, content relevance and link
    popularity so its pages can become easily
    findable, more relevant and popular towards user
    search queries, and as a consequence, search
    engines rank them better.
  • Search engines recommend SEO efforts that benefit
    both the user search experience and pages
    ranking, by featuring content that fulfills user
    search needs. This includes the use of relevant
    keywords in titles, meta descriptions, and
    headlines (H1), featuring descriptive URLs with
    keywords rather than strings of numbers, and
    schema markup to specify the page's content
    meaning, among other SEO best practices.

Website https//saletify.com/
How does Google work?
  • When you enter a search term, Google's algorithm
    determines which of the countless websites out
    there will be most relevant to you. It then lists
    the relevant sites taking into consideration
    their relevance and popularity -among other
    ranking factors - and shows them to you on what
    the industry calls a search engine results page.
  • Search engines work through three primary
  • Crawling Scour the Internet for content, looking
    over the code/content for each URL they find.
  • Indexing Store and organize the content found
    during the crawling process. Once a page is in
    the index, its in the running to be displayed as
    a result to relevant queries.
  • Ranking Provide the pieces of content that will
    best answer a searcher's query, which means that
    results are ordered by most relevant to least

Website https//saletify.com/
  • Google is constantly searching the web looking
    for new or updated pages, simulating the behavior
    os users. It uses programs known as web crawlers,
    which follow links across the internet, a process
    also known as crawling, and report what they find
    to Google's servers.
  • Thats why its fundamental to make sure that
    your pages are accessible to be crawled and your
    site architecture should facilitate navigation
    across all site pages, by the effective usage of
    internal linking. 
  • Technical SEO is the aspect of SEO that will help
    to effectively configure your site to optimize
    its crawlability. Theres a variety of SEO tools
    that can help you with this task.

Website https//saletify.com/
  • When Google's web crawlers return information
    about a website, a collection of internal servers
    analyzes each page's content to determine its
  • If Google considers that the page information can
    be useful and relevant to be shown in search
    results, it will keep it in its index ready to be
    served whenever someone searches for a relevant
  • That's why its important to
  • Make sure that each page is only shown through a
    single URL (avoiding duplicated content)
  • Use concise and relevant page titles and headings
    for each page
  • Feature unique, comprehensive descriptive text
    information in each page
  • Add alt text, or text that shows in place of
    images, to help Google process video and image
  • The clearer you are about the page's content, the
    more accurate the indexing process will be.
    That's why content marketing is key for SEO

Website https//saletify.com/
  • When someone conducts a search, Google determines
    which pages appear first to provide the best user
    experience by considering factors such as
  • The words used in the search query
  • The user's location
  • The page's information relevance,
    trustworthiness, expertise and authority towards
    the searched terms
  • The page's link popularity
  • The pages configuration to provide a fast,
    reliable experience such as its speed and mobile
  • The ongoing challenge of SEO is making sure that
    pages on your site perform better than all others
    about the same topic, taking into account the
    above mentioned SEO factors, so a page can
    continue to perform better in search results,
    independently of algorithm changes.

Website https//saletify.com/
What helps you rank higher today?
  • Since the 1990s, search engines have used
    algorithms to determine what sites should show up
    first on their results pages. What those
    algorithms prioritize, however, has changeda
  • Since the days of keyword stuffing, Google has
    been working hard to understand what makes a
    website relevant and informative. It applies this
    knowledge every few months when it releases a new
    update designed to rank sites more effectively.
  • Google still considers the usage and inclusion of
    the targeted keyword within the content when
    ranking websites, although the quality of the
    information matters too.
  • Google judges quality based on
  • Relevance to the search
  • Expertise, authoritativeness, and
    trustworthiness of the source
  • Usability of the site
  • Mobile friendliness and adaptability between
  • Page load speeds

Website https//saletify.com/
On-page SEO
  • On-page SEO refers to the elements that are
    included on the site, technical configurations as
    well as content, that search engines will take
    into consideration, including but not limited to
  • Title Tags
  • Meta Descriptions
  • Headings
  • URL structure
  • Main page copy
  • Image Alt descriptions
  • Load speed
  • Mobile friendliness
  • The more on-page SEO elements you address
    effectively, the higher your site will rank in
    organic searches.

Website https//saletify.com/
Off-page SEO
  • Off-page SEO refers to all the activity that
    takes place away from your website, which
    determines where you rank within the search
    engine results pages (SERPs). Optimising for
    off-site SEO ranking factors is crucial for
    improving the relevance, trustworthiness and
    authority of your website.
  • Off-page SEO also helps improve your site
    ranking, since Google sees links as
    endorsements that will refer popularity towards
    your site, but it's harder to take action to
    directly improve it. That's because off-page SEO
    involves sites that aren't yours, but are linking
    to you. This may include
  • Blogs and articles that link to your content
  • Video, audio, or image-sharing sites that host
    off-site content
  • Directories and company review sites
  • Submitting guest posts to respected blogs
  • Creating shareable infographics
  • Developing content that mentions influencers and
    trends in your field
  • The other big part of off-page SEO is
    attracting backlinks through link building
    campaigns. A backlink is any external link that
    brings users back to your site. The more
    backlinks you have, the more others consider you
    to be an authority in your industry.
  • Your end goal is to develop a reputation as an
    authority in your field, and that will be
    reflected in link popularity.

Website https//saletify.com/
Focus on your audience
  • Now that youre familiar with SEO, you can work
    to improve your sites ranking and visibility.
    And its easy to get started! The more valuable
    your content is to your audienceand the more you
    optimize the more technical aspects of your
    sitethe better your results will be.
  • If you want know more about SEO services
    related to it contact us.

Website https//saletify.com/
Contact Us Saletify Marketing Pvt. Ltd.305,
Kumar Primus, Hadapsar, Pune - 411 013, India
  • Phone 918530666677
  • Mail info_at_saletify.com
  • Website https//saletify.com/
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