Meta Redirection: Website Have Meta Redirects PowerPoint PPT Presentation

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Title: Meta Redirection: Website Have Meta Redirects


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What is a redirect?
In standard Web navigation, redirecting is the
act of sending the user and the search engine to
a different URL than they originally requested.
301, 302, and Meta Refresh are the most commonly
used redirects.
Various redirection types
  • For search engine optimization, use 301, Moved
    Permanently
  • The item has been temporarily relocated or
    located 302.
  • Updated Metadata or Meta Refresh

301 moved permanently
With a 301 redirect, all links from the old site
(link equity) are passed to the redirected one.
This type of redirect uses the 301 status code.
It is best to implement 301 redirects on your
website if you need to implement redirects.
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302 found
For temporary changes in URLs, use 302 redirects.
Its possible to decide which URLs should be
treated equally by search engines and browsers,
but our evidence shows that the use of 301s is
the most effective way of providing full credit
to search engines and browsers of all kinds.
Though both 302s and 301s are theoretically able
to pass the same amount of link equity to Google,
there are situations in which 301s might have a
stronger canonicalization signal. It may be more
appropriate to use a 302 if the redirection is
only temporary.
307 moved temporarily
307 redirects are successors to 302 redirects in
HTTP 1.1. It is best to use a 301 in almost all
cases, though major crawlers might treat it as a
302 in some cases. 1.1-compliant servers may be
detected by search engines even if the content is
really only moved temporarily (such as during
updates). Adding a 302 redirect for temporarily
moved content is generally advisable since there
is no way to determine whether a page is
compatible with the search engines.
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Meta refresh
  • In contrast to server-side redirects, meta
    refreshes occur at the page level instead of at
    the server level. Generally speaking, they arent
    recommended SEO techniques since theyre slow.
    Commonly, these are associated with a five-second
    countdown, followed by the message If you dont
    act now redirected in five seconds, click here.
    In theory, meta refreshes do pass link equity,
    however, their poor usability and diminished link
    equity make them unrecommended for SEO.
  • A meta refresh might look like this
  • lthttp-equivrefresh content0
    urlhttps//example.com/gt
  • SEO Learning Center
  • On-Site SEO
  • Redirects

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SEO best practices
Redirecting one URL to another is common
practice. If you want to maintain the SEO value
of your work, you have to follow best
practices. As a simple example of this, consider
a URL that will permanently redirect to another
address through one of the above methods.
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Users and search engines alike prefer the 301
redirects over the other options for doing this.
A 301 attests that a page has moved permanently
to both browsers and search engine bots. In
search engine interpretation, it means the page
has moved to a new URL, but that the content or
an updated version of it is also available
there. The engines will disperse any link value
from the original page to the new URL, as
described below
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301 redirects require some time for search
engines to discover and recognize, so do not
expect to see the old rankings and trust credited
to the new page right away. If search engine
spiders rarely visit the website involved, or if
the modified URL is not properly resolving, this
process may take longer. A 301 redirect is an
excellent substitute for meta refreshes, which
may not pass rankings and search engine value
like a 301 redirect will. Whenever a sites
domain changes or when content is transferred
between two domains, the process of transferring
content becomes more challenging. Search engines
sometimes take longer to spider and count 301s
between domains due to abuse by spammers and
suspicion by the search engines.
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A guide to redirecting your traffic
301 and 302 redirects can be easily managed by
most modern CMS platforms today via plugins
and/or solutions. RankMath, for example, provides
redirection as a core feature of its free
WordPress plugin. In addition to easy redirection
management on their admin panels, most hosting
and CDN platforms offer a system for redirecting
users. Please visit website have Meta Redirects
to know more.
301 redirects in .htaccess
.htaccess files are commonly used by Apache
servers to implement redirects. Our list of
common .htaccess redirection directives are
stated below
1. To redirect an entire domain to a new site
Redirect 301 / http//www.example.com/ Your new
redirect destination should replace the example
domain. 301 redirection will be implemented
throughout your entire site to the target URL.
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2. To redirect a single page
Redirect 301 /oldpage/ http//www.example.com/newp
age/ This redirect works across multiple
domains, as well as on your own website.
3. Using Apache mod_rewrite
For more flexible redirection, Apache mod_rewrite
can also be used in the .htaccess file. You
could, for instance, redirect a non-www domain to
a www subdomain using the following
code. RewriteEngine on RewriteBase
/ rewritecond http_host domain.com
nc rewriterule (.) http//www.domain.com/1
r301,nc
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PHP redirect
Here is an example of implementing a 301 redirect
using PHP lt?php header(Location
https//www.example.com/, true, 301) exit() ?gt
JavaScript redirects
Despite the fact that JavaScript technically can
implement redirects, it is not the best method
for SEO. XML redirects from JavaScript may be
interpreted by Google as 301s. However, its
still not a certain thing. The redirection cannot
be indexed by Google properly because JavaScript
runs client-side, not server-side. Additionally,
redirection using JavaScript is not possible due
to the absence of HTTP status codes. JavaScript
includes several mechanisms for implementing
redirects, which are not recommended. Here is an
example ltscript typetext/javascriptgt
function redirect1() window.location
http//www.example.com/new-url/
setTimeout(redirect1(), 5000) lt/scriptgt
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