Flourishing Business: Focus on SEO Services for Web Marketing - PowerPoint PPT Presentation

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Flourishing Business: Focus on SEO Services for Web Marketing

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SEO is a collection of methods & tactics. Which are used to enhance the website allowing the search engine strategies. Also, increase the position of the website. Here are a few SEO services for web marketing. In SEO we focus on both the search engines view and user view. – PowerPoint PPT presentation

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Title: Flourishing Business: Focus on SEO Services for Web Marketing


1
Want A Flourishing Business? Emphasis on SEO
Services for Web Marketing!
2
WHAT is SEO?
SEO is a collection of methods and tactics that
are used to enhance the website allowing the
search engine strategies. Also, increase the
position of websites Organic ranking in the
outcome page of Search Engine. Generally called
Search Engine Result Page (SERP), usually at the
top position of the SERP. The website owner
infringes the strategies of the search engine to
attract more visitors to the website. Also, the
website owner violates the rules that they must
be monitored to remain in Database of the search
engine. Search engines can penalise the site if
any website contradicts the policies of the
search engines. Search engines can either remove
the website or downgrade the ranking of that
website. In SEO we focus on both Search Engines
view and User view. Considering the search engine
view and user view is necessary. If any website
follows the search engine guidelines and also
gives the high-quality content to the visitors,
then habitually Search Engine will give
importance to that particular website and
therefore, ranks on the top position of SERP.
3
Reasons for using SEO for Web Marketing!!
  • You want to enhance your website.
  • Want more traffic to your website.
  • Showing a particular website on the first page of
    the search engine.
  • You want definite visitors to your website.
  • Want to rank on top.
  • Search your traditional business online.
  • To make the site user-friendly and search engine
    friendly.
  • SEO can help you target the particular group of
    customers for your website.
  • It helps in promoting your business website.
  • Helps in the local optimisation of your site.
  • Therefore, if a particular website has more
    visitors, then that website has more sales and
    profit too. Here are a few SEO services for web
    marketing.

4
SEO Services
1. Site Analysis
2. Link Building
Site Analysis is a type of SEO service which
provides the brief information about the website,
which material offered on website and vice versa.
The websites analysis is a report created in
which a few analysis points checked. Also, it
includes Page Indexing, Backlinking, Heading and
Image tag, Website Sitemap and Robots file
accessibility, Meta tags of the website, Broken
Links etc. Therefore, it influences the site if
the website doesnt fulfil all analysis
checkpoints.
Link building is a type of SEO Service. Backlink
building is significant for the ranking of a
particular website. Excellent Quality Link
building benefits in increasing the
classification of the website. The site with
High-Quality new backlinks will rank at an
advanced position if linked to the website that
has low-value backlinks or fewer backlinks.
5
3. SEO Audit
An SEO audit is a type of SEO Service which is
the standard technique for any website. If you
are thoughtful about your internet business, you
will make sure you do it very often. This is
different from a traditional audit. This one is
performed only for marketing purposes. A
correctly done SEO audit should give you an
enhanced vision of your website, individual pages
and overall traffic. Therefore, it is a great way
to advance performance permitting you to rank
better in the SERPs.
4. Local SEO
Local SEO is about how to enhance your website to
rank higher for a local audience. A website
offers you the chance to target the entire
(online) world. Therefore, if the target audience
for your business located in or near the city you
have your office or shop, youll need to prepare
at least some local SEO as well. You need to
enhance your city name, optimise your address
details. All this needs to be done so that people
know that where you are located and also find you
offline. Therefore, if you have a native
business, like a shop, or have people visiting
your office regularly, improving your website is
also about making sure that people can find you
in actual life. Thus, even if youre not
vigorously attaining visitors in your building,
but aiming for an audience that is located in the
same geographical area as you are, you need to
enhance for that area.
6
5. Video SEO
6. Mobile SEO
Video SEO is the process of improving the ranking
or visibility of a video in video search engines.
Thus, letting it show up, instead, on the first
page of results. Therefore, this method includes
making video metadata that applies to what people
are surfing for as well as structuring video
content that creates traffic for a particular
website.
Mobile SEO is a type of SEO Service which refers
to the search engine optimisation of websites
shared with perfect seeing on mobile devices,
such as smartphones and tablets.
7
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