All About Marketing Case Study Analysis

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All About Marketing Case Study Analysis
Here is a summary of five alternative theories
under which every company's marketing strategy
is designed and implemented. 1. Theory of
Production This hypothesis is concerned with
customers who will advocate things that are both
convenient and inexpensive.
2. Theoretical Product This product concept
addresses the needs of customers by providing
the best products in terms of quality,
performance, and innovation.
D R . M I C H A E L R I C H
3. Theory of Selling The selling idea is
concerned with large-scale sales and marketing
efforts.
4. Marketing Concepts This concept helps in
accomplishing companies goals according to their
needs and wants, target markets and achieving
the aspired satisfactions.
Savvy Features Of Marketing Intangibility Variabi
lity Change in Demand Direct Channel
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