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Siddharthvk (10)

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YouTube is the most popular video-sharing platform and has more than 31 million channels. The sheer number of channels illustrates the intense competition in this field. Today, content creators constantly look for the best YouTube equipment, shooting location, and editing tools. Armed with all of these, they intend to create quality content that will keep the subscribers glued to the channel. However, keeping your viewers hooked to your YouTube channel is easier said than done. If you do not want to have your videos lost in a sea of content, you need to take proactive measures about creating a powerful YouTube channel. Here are ten tips that you must consider before you create your YouTube channel. – PowerPoint PPT presentation

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Title: Siddharthvk (10)


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10 Powerful tips to know before starting YouTube
channel
www.apponix.com
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  • YouTube is the most popular video-sharing
    platform and has more than 31 million channels.
    The sheer number of channels illustrates the
    intense competition in this field. Today, content
    creators constantly look for the best YouTube
    equipment, shooting location, and editing tools.
    Armed with all of these, they intend to create
    quality content that will keep the subscribers
    glued to the channel.
  • However, keeping your viewers hooked to your
    YouTube channel is easier said than done. If you
    do not want to have your videos lost in a sea of
    content, you need to take proactive measures
    about creating a powerful YouTube channel. Here
    are ten tips that you must consider before you
    create your YouTube channel.

www.apponix.com
3
10 powerful tips to know before starting a
YouTube channel
  • Consistent Posting
  • Doing the homework
  • Gearing up
  • Setting the right benchmark
  • Avoiding overdoing it
  • Establishing a pattern
  • Transcribing your video
  • SEO optimization for video
  • Adding call to actions and YouTube cards
  • Developing a thick skin

www.apponix.com
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1.Consistant in posting
  • A look at some of the most popular YouTube
    channels will reveal that all of them are
    consistent with their posts. When you launch a
    channel, you cannot afford to wait for perfection
    in every single video.
  • Ideally, you should identify your resource
    availability and come up with a posting schedule
    that is convenient for you. Ensure that you stick
    to the schedule and deliver consistent content.
    When you force yourself to be productive for the
    first few days of your YouTube journey, and over
    time, it translates into a habit.

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2. Doing the homework
  • These days, you do not need a degree in
    filmmaking to create professional-quality videos.
    Do your homework and study content from
    television and OTT platforms like Netflix or
    Prime. Watching quality content will give you
    lessons in lighting, production quality, camera
    angles, etc. You can then incorporate these in
    your YouTube videos and give a boost to your
    video quality.

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3. Gearing up
  • No battle can be won unarmed, and video making is
    no exception to this. While you do not need the
    most advanced tools in your initial days, you do
    need a few basic pieces of types of equipment.
  •  Get yourself a camcorder that has in-built
    stabilization, a 50 X optical zoom range, and a
    minimum of 1080p video resolution. Choose an APS
    C sensor with a maximum 1.6 crop factor.
  •  If you want to skip the camcorder and use your
    smartphone, make sure that your phone is equipped
    with in-built stabilization, has low-light
    compatibility, and a minimum resolution of 13MB.
    We recommend that you use a device with storage
    of at least 128 GB.
  •  For those who intend to use a digital camera,
    choose a device with a minimum resolution of 1080
    p. Fixed lens with optical zoom work well, and
    you must focus on a device with mic input. That
    way, you can connect an external mic to the
    camera for your recording purposes.
  •  If budget is not a constraint and you want to
    settle for the best, choose a user-friendly DSLR
    camera. We recommend sensors in the ISO range of
    25,600. Pick a DSLR that can shoot at 24 to 60
    fps and has the provision of autofocus in video.

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4. Setting the right benchmark
  • While consistency is an important aspect of your
    YouTube channel, you need to pay due attention to
    the video quality as well. To set the correct
    quality benchmark, you need to be ready to chop
    off the parts that compromise the quality of the
    video. Ensure that your video clip goes through
    multiple layers of editing so that only the best
    quality content reaches your viewers eyes.

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5. Avoiding over doing it
  • When you set out to create your YouTube channel,
    you should pay special attention to the fact that
    there should not be any over-editing. While 3D
    effects and contrast graphics help you illustrate
    a point, they may not be necessary for every
    video that you create. For the best results, go
    for a simple setup and process. That way, the
    viewer will get the videos raw feel, which will
    cause them to relate better to the content.

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6.Establishing a pattern
  • A YouTube channel will have multiple videos, and
    you must have some uniformity among your videos.
    The use of brand colors, logos, taglines, or a
    particular type of music will help establish a
    brand image. That way, when a viewer stumbles
    across one of your videos, they will relate it to
    the channel. It will boost your brand visibility
    and make your channel popular.

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7. Transcribing your video
  • You must transcribe all the video content that
    you post on YouTube. Search engines do not index
    captions, and that is why the transcription
    boosts your online visibility. From the viewer's
    perspective, the transcriptions enable your video
    to reach users who have their devices on mute,
    are hearing impaired, or do not speak the
    language of the video. Studies establish that the
    addition of captions results in a 7.32 increase
    in the views of YouTube videos.

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8. SEO optimization for video
  • The addition of primary keywords to the video
    title and secondary keywords in the description
    gives a major boost to the online visibility of
    your video. Pay special attention to the
    description section, as this will help a
    potential viewer get a perspective about your
    video. You can further optimize your video by
    adding tags that categorize the videos and help
    in ensuring that it reaches the target audience.

www.apponix.com
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9. Adding Call-to-Actions (CTAs) and YouTube
Cards
  • CTAs and YouTube cards are powerful tools to
    direct your viewers into watching other relevant
    content. If your YouTube channel has videos that
    are related to each other, you can leverage CTAs
    at the end of the video to guide the user.
  • With YouTube Analytics, you can identify points
    in your video where the viewers are the most
    likely to drop off. You can add YouTube cards at
    such points to direct the user into watching some
    other video from your channel.

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10. Developing a thick skin
  • As you are considering starting a YouTube
    channel, chances are that you already know of its
    perks. What no one tells you is that the platform
    is not filled with not just angels. A slight miss
    from your end will be amplified, and you should
    be ready to bear the brunt and face the
    criticism. You should be able to tell apart
    constructive criticism and pure trolling. You
    must develop a thick skin that will allow you to
    ignore the trolls.
  • Every YouTube journey is unique, and you cannot
    expect to please every viewer all the time. The
    tips discussed in this article will help set out
    on your YouTube channel and attract viewers. As
    you create more videos, you will figure out the
    tactics that work for you and the ones that do
    not. Heres wishing you the very best for your
    YouTube adventures ahead.

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