Should You Consider LinkedIn Stories For Your Brand

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Should You Consider LinkedIn Stories For Your
Brand?
Were sure youre familiar with the Stories
concept on Instagram, Facebook, or Snapchat. You
post a photo or a video of 20 seconds and it
becomes available for people to see in the next
24 hours. Now that LinkedIn also rolled out their
own version, youre probably on the fence about
using this feature or not. If youd ask us, our
answer is YES! But if youre thinking of posting
the same content across all platforms, we say
its not a good idea! It can even be detrimental
to your business. So today, were sharing a few
good reasons to consider L inkedIn S tories for
your brand and some tips on what to post!
Why Use LinkedIn Stories?

• Youre probably wondering why use stories? On
  LinkedIn? After all, its a platform geared
  towards building professional networks. Why
  would it offer such a casual way of sharing?
• Its because the more that people get to know
  you, and what happens behind the curtains, the
  more they can relate to you and eventually,
  trust your brand!
• Other businesses also use this feature for many
  other reasons. Lets find out!
• Less Competition!
• Not all businesses are on LinkedIn and you can
  use this to your advantage. By showing up on
  peoples LinkedIn Stories feed frequently,
  youll stay on top of their minds. Think of it
  this way if it helps you engage with your
  audience and build relationships, then its a
  good thing!
• Connections Are More Authentic
• Show your followers youre a real person.
  Celebrate your wins and document your hustles.
  People love to see authentic content.
• Its Part of Your Buyers Journey
• Consider LinkedIn stories as another stop of your
  customers journey. Its more than just a tool
  for showcasing your products or project. Each
  post is an opportunity to promote your brand and
  build awareness.

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Linkedin Stories Post Ideas
You can marketing LinkedIn
improve your overall
strategy by utilizing Stories. To create a
more personal and creative communication with
your audience, here are some post ideas you can
try Professional Tips If youre trying to
establish yourself as a thought leader in your
field, dropping in some quick tips from time to
time will be helpful. Real-Time
Events Preparing for an event? Or perhaps
documenting one? LinkedIn Stories is the perfect
platform to give your audience a glimpse of your
B2B events while keeping your feed free from BTS
shots. QA About Your Brand or Products Find
out if there are things your customers are
interested to know about your product by letting
them throw in some questions. You may choose to
answer them right away or maybe host a LIVE QA
later. Announcements Get the word out in an
instant about any brand updates by posting them
on your LinkedIn Stories. Whether its a new
product, a holiday announcement, or some exciting
news, its easy to raise awareness in just a 20-
second clip with LinkedIn Stories! Need Help in
Optimizing Your LinkedIn Profile? We have a team
of LinkedIn marketing experts who can help you
keep your profile professional and
sales-ready. Optimizing your profile and
planning for a content strategy can be stressful.
And its our goal to take away that stress. Talk
to us and lets start making it happen!
info_at_sociallyin.com
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