Top 5 Reasons Why Your SEO Rankings May Insanely Fluctuate?

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Top 5 Reasons Why Your SEO Rankings May Insanely
Fluctuate? RAN KINGS

• Having to face deception is one of the worst
  feelings ever, especially if you have put in a
  lot of efforts to make it happen. We are talking
  about the SEO rankings here! SEO experts strive
  hard towards the optimization of your website in
  accordance with the keywords by using current
  advanced techniques. And if the rankings sink
  ditching all your efforts, it is a nervous wreck.
  Even with stringent monitoring, there may be
  fluctuations in the keyword rankings or the
  website rankings. This may happen due to quite
  a number of reasons.
• One of the best ways to overcome such issues is
  to understand the root cause of the issue and try
  to solve it soon. There are so many digital
  marketing companies in the business now. The
  right SEO services can help you overcome
  this issue to a great level. Keep reading
  to know about a few reasons which we
  think might play a major role causing
  fluctuations of keyword or website
  rankings.
• Normal Google Fluctuations - Competition-based
  fluctuations of the keyword rankings on the
  Google Search page is pretty much normal to a
  huge extent. If you are in the first few search
  results on the initial page, then the
  fluctuations will be within that range and if
  your website ranking is the twenties or
  in the teens, then the fluctuations will
  be accordingly. However, if you are in the
  first few search rankings, it shows that
  your website or the keyword-based content is
  quite stable. This can be solved by
  improving the web traffic, enhancing the content
  quality, etc.
• Changes/Updates in Google Algorithm - Being
  the largest and the most popular search
  engine, Google keeps updating their
  algorithms constantly and rolls out updates
  like the Google Penguin, Panda, Hummingbird, etc.
  They are ways for Google to improve its machine
  learning and it takes time to adapt to the
  new algorithm. Such changes or updates in
  the existing algorithms may alter the
  existing SEO strategies and may cause
  fluctuations in the rankings. These are also
  very natural and there is nothing much you
  can do about it.
• Trending Topics - The trending topics keep
  changing virally all the time. When there is a
  sudden shift in the trending topic, there are
  chances of fluctuations. The intensity of the
  fluctuation will depend on how relevant your SEO
  keywords and content is in accordance with the
  current virally trending topic. If your
  content and keywords are close to the
  trending topics, then your ranking will increase
  and if it is not close to the trending topics,
  then the ranking will sink.
• 4. Content Changes - Google indexes your
  website on its search pages depending on the
  relevancy of your content along with the
  density of the top ranking keywords in your

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website. So, when there is a change in the
website content, be it removing the existing
content or adding new content, the search
engine machinery will prompt some changes
which will bump the existing SEO rankings.
If you add more relevant content or remove
irrelevant content, the SEO rankings will
improve, whereas adding bad quality content or
removing important content will decrease the SEO
rankings. 5. Compromise of The Site -
There will supposedly be a dramatic change
in the SEO rankings if in case your
website is compromised. Most of the
hackers will leave a distinctive sign on
your website to show that it has been
compromised. This will generously tank your
SEO rankings and in worst cases, it may even
remove you off the index grid. You will have
to work on this by removing the signs left
behind by the hacker and also find the loopholes
that led to the entry of the malware. There are
many other reasons like the link audits,
search penalties, etc., which will cause
fluctuations in your SEO rankings. You cannot
avoid the changes that are caused by the Google
algorithm, but if it is from your SEO and
website's end, you will have to work on solving
the issue. You will have to analyse the root
cause and implement strategies of SEO
services to overcome the issues. At BOXFinity,
a digital marketing agency in Hyderabad , our
SEO experts will make sure that your website
ranks well on the search engine and will apply
strategies to keep an eye on the fluctuations and
not let your position fall down from the search
pages.