Why to choose a custom web design?

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Why to choose a custom web design?
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• When a website is built with custom
  functionalities and design, it is known as custom
  web design.
• What most business owners don't recognise is that
  templates are not really perfect for their
  company and can be slow to load.
• When hiring a website designer for custom web
  design, so here is what every small business
  should consider.

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Website Logo

• A website logo is displayed at the top of the
  page.
• It gives the website a distinct identity.
• A logo attaches in a customer's mind and is often
  the only thing they remember.
• When it comes to running an online business,
  branding is important.
• The logo on a website should match the logo on
  business cards.
• People should be able to recognise the brand
  instantly if the company logo is consistent
  across all platforms.

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Size and shape of the logo

• The size and shape of a company logo can have a
  significant impact on the final appearance of a
  web design.
• A round logo with text inside, for example, may
  not work well on a website with a horizontal
  header.
• The logo would have to be made extremely small,
  rendering it unreadable, especially on mobile
  devices.
• A responsive logo, or a secondary logo that can
  be used as an avatar on social media or in
  forums, is quite common.
• It should be easily identifiable and conform to
  the corporate image.

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Fonts for website

• The font that is used throughout the website is
  crucial.
• The right font can make a site look modern or
  traditional and it can have an immediate impact
  on the audience.
• When the body font contrasts with the website
  logo, the website can appear cluttered and
  inconsistent.

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Content on the website

• The importance of content for search engines
  cannot be overstated.
• If you don't have any content on your website, it
  won't be able to do its job, which is to be found
  and generate revenue.
• Your target audience requires pages that are both
  informative and helpful.
• It's worthwhile to hire a content writer who
  understands how to write for search engines.

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Website are optimised for search engines

• A good website designer will build from the
  ground up with search engines in mind.
• If pages are to be found, they must have search
  engine friendly URLs, titles, and content.
• Images should be saved with alt tags and saved
  according to the content.
• SEO can be improved later, but if the URL is
  changed, the page will lose its ranking and will
  have to begin the climb all over again.

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Photographs and images for the website

• Quality photographs or illustrations should be
  carefully considered.
• A poor photograph can seriously degrade the
  website's quality.
• Send the original file to the designer without
  resizing or compressing it.
• Low-resolution, pixelated photos are
  unattractive.
• Professional photos can make or break a
  well-designed business website.