Retailgators

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How Price Scraping Can Be Used in E-commerce?
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Introduction
Price scraping is performed by setting up
customized web crawlers for fetching the product
information from the competitors e-commerce
websites. When the crawling is done, the scraped
product data might contain different fields like
website name, product name, brand name, and
pricing. Then the product data runs through the
normalization system for preparing it to do
matching. This standardization is very important
because the data fields could have symbols,
special characters, or numbers all might create
problems during the matching.
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Price Scraping Procedure
Price data extraction or price scraping is
performed by setting up customized web crawlers
for fetching the product information from the
competitors e-commerce websites. When the
crawling is done, the scraped product data might
contain different fields like website name,
product name, brand name, and pricing. Then the
product data runs through the normalization
system for preparing it to do matching. This
standardization is very important because the
data fields could have symbols, special
characters, or numbers all might create
problems during the matching.
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How to Do Price Matching?

• The next step is price matching, immediately
  after price Extraction and scraping. This makes
  that possible to automate an entire pricing
  procedure. A robust matching system is important
  here because every e-commerce portal would have
  some negligible differences when comes to product
  descriptions like brand name and product name.

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The pricing matching procedure begins with
indexing the extracted data. Indexing could be
done on the search engines like Elasticsearch. At
this time, data from different websites are
provided unique IDs to get identified separately
through the matching algorithms. A matching
algorithm uses text-matching methods on the
accessible input that are extracted product data
as well as reference website data. A reference
website might be your own e-commerce website
because the matching needs to be done against the
products on own catalog. After matching
completion, the algorithm gives a matching score
to each match it might get. If this score is
nearer to 1, it indicates that the match is
extremely strong as well as the complemented
product data is provided to an output dumping
file.
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Applications of Pricing Scraping Services
Competitive Pricing- Any e-commerce company
needs pricing data from competitors to maintain
their price strategy competitive and updated.
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• Creating a Price Comparison Website

Pricing comparison websites are a go-to
destination for the majority of e-commerce
shoppers prior to taking any buying decisions
online. Pricing data scraping can be utilized to
empower the price comparison website.

• Research Analysis

All the market research companies can utilize
pricing data extracted from different e-commerce
sites to get insights on various niche markets
regarding demand, pricing, and accessibility. Look
ing to scrape price data from e-commerce
websites? Contact Retailgators for eCommerce Data
Scraping Services.
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Thank you