future of digital marketing after covid time - PowerPoint PPT Presentation

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future of digital marketing after covid time

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Title: future of digital marketing after covid time


1
Future of digital marketing after covid -19
2
SEO AND PAID SEARCH
  • The current health crisis is changing the
    behavior of consumers.
  • Since people can no longer run to the shops for
    every little thing they need,
  •   SEO is more important than ever. This
    includes local SEO, 
  • customers will want to search and discover the
    ones that are worth checking out in person, hence
    the crucial importance of SEO, local SEO, and
    paid search

3
DIGITAL-FIRST APPROACH
  • This is especially true for businesses that
    have been most impacted by Covid-19, such as the
    travel and tourism industry, 
  • For most businesses, going digital-first has
    been a vague concept until now. 
  • digital-first is all about approaching new
    problems or opportunities with the assumption
    that all solutions need to be as digital as
    possible.

As previously mentioned, customers no longer run
to the shops for every little thing they need.
Instead, they shop online, 

4
Digital advertising
  • Ad spend has adjusted to respond to the shift in
    the way customers shop
  • In the meantime, in-home media usage went up,
    including
  • TV viewership
  • Streaming services
  • Social platforms
  • Gamingand various other in-home media
  • consumer behavior shift online likely to remain
    post-COVID, marketers now have to focus more on
    advertising the right messages on the right
    channels.

5
SOCIAL MEDIA
  • Due to social distancing, both organic and paid
    social media marketing has seen a huge boost.
  • A lot of people have started to rely on social
    media for socializing and therefore are now more
    intimately familiar with the different social
    media platforms, including Integram , TikTok
    Facebook , and more 
  • That sense of community will drive more and
    more consumers to want to know that their money
    goes towards companies that are doing the right
    thing in the world

6
Digital events
  •   digital events has been necessitated by the
    coronavirus outbreak. However, because of the
    shift in consumer behavior,
  • Marketers are making use of digital event tools
    like Google Meet, Zoom, Go To Webinar, and
    Microsoft Teams to help them stay resilient
    during the pandemic.
  • customers, even at a time when many of their
    best target customers arent buying due to frozen
    budgets.

7
VIDEO MARKETING
  • Today, video marketing continues to grow at a
    phenomenal
  • The graph below shows how ad spend has grown in
    digital video in recent months, while other
    channels have experienced a decline.
  • YouTube and other video sharing sites have seen
    a significant increase in usage and the video
    marketing space will continue to provide
    opportunities for businesses that can create
    high-quality,

8
DOING MORE WITH LESS
  • The coronavirus has forced marketers to find
    innovative ways to do more with less. When it
    comes to getting the word out about their
    products or services, 
  •   Their business while increasing engagement
    with their existing customer base in order to
    strengthen relationships.
  •  The way we do business, has been fundamentally
    changed possibly forever. However, the goal
    remains the same.

9
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