4 Proven Ways to Optimize the Customer Journey - PowerPoint PPT Presentation

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4 Proven Ways to Optimize the Customer Journey


Hearing a lot about optimizing your customer journey but not sure how to make that happen? Here's a tip: it starts and ends with data, and it's not how much data you have, but how you use it. Our latest blog gives you some solid tips to start you on the right road to boosting your journey. Find out more here: – PowerPoint PPT presentation

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Title: 4 Proven Ways to Optimize the Customer Journey

4 Proven Ways to Optimize the Customer Journey
  • We know youve been hearing A LOT about the vital
    importance of customer data and using it to
    maximize your CX and customer journey in fact,
    youve probably heard so much about it that you
    could find yourself stuck at a point of trying to
    determine the path between where you are now and
    where you know you need to go.Keeping up with all
    of the innovations and advice on creating a
    seamless, sensational customer journey can be
    somewhat daunting. Having a road map that points
    you on the right road with some clear,
    implementable insights can maximize your CX
    efforts, and help you optimize and influence the
    end-to-end journey of your customer.
  • With this in mind, heres four solid fundamentals
    to begin working on now

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Build One 360 View of Your Customer
  • Creating one unified view of the customer is
    essential, and best-in-class organizations start
    building their customer journey optimization
    process by building a fully dimensional view of
    their customer through data insights.
  • By building a single, comprehensive customer
    view, you are better able to understand how the
    purchases, screen times, interactions, and
    behaviors of your customers will drive future
    actions. You can therefore target them more
    effectively with the most appropriate messages at
    the most optimum time. This insight helps sales
    and marketing teams partner together and produce
    more resilient strategies and effective
    campaigns, boosts the quality of every
    engagement, and helps you craft relevant content
    that resonates with the customer agenda.

  • Once this 360 view has been designed, its
    crucial that it is shared across all your
    business stakeholders, so they not only
    understand the customer, they also know their
    role in optimizing customer journey.
  • Additionally, by implementing artificial
    intelligence (AI) technologies and utilizing
    prescriptive analytics, organizations now have
    the ability to cut through copious amounts of raw
    data generated every day from corporate
    information, social media, shopping cart
    behaviors, research trends and influencer
    opinions to build a holistic knowledge of the

Turn Data Insights into Data Actions
  • Just collecting or having customer data itself
    isnt useful its what you ultimately can do
    with it.
  • Emerging capabilities in data analytics, data
    modeling, and artificial intelligence are now
    empowering your customer insights by interpreting
    data and directing action, which can
    fundamentally disrupt and improve the way you
    engage your clients.
  • So how does empowering your data improve the
    customer journey? Heres just three basic, daily
    routine examples

  • Lead generation Gaining an understanding of
    experiential factors from a tire-kickers data
    provides your sales team with significantly more
    targeted and accurate sets of measures and
    triggers that can be used to perfect lead
    generation and sales execution.
  • Demos Having the right insights at the right
    time can make all the difference in a demo,
    augment sales calls, or hold the attention of
    everyone on the Zoom call by demonstrating you
    know what they want and how to get them there.

  • Boost Cold Call Opportunities Utilizing an
    insight trigger such as a news story about a
    customer or knowing about a change up in their
    product line can be the catalyst that makes a
    target client receptive to a call from your sales
    team that illustrates at just the right time how
    you can solve their pain points during a time of
    transition. Know more about Optimize the Customer
    Journey please visit our blog https//www.groupfi
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