Growth Of Podcast And Podcast Advertising In India - DigiChefs

1
Growth Of Podcast And Podcast Advertising In
India
2

• New technologies like AirPods, smart speakers,
  and connected cars have seen growth, making it
  easy for consumers to consume content and
  incentivizing creators to create high-quality
  content
• In India, there is a rapid growth in Over The Top
  (OTT) audio platforms. The pandemic has in a way
  changed the media consumption of the people
  starting from over the top platforms and with
  rapid growth in audio streaming platforms in
  India
• According to a Kantar study on 13th February
  2020, Millions of consumers listened to audio
  streaming apps in India during the month of
  January

3

• What is a Podcast?A podcast is digital audio of
  spoken words that a user can download, listen to
  on their devices using audio streaming
  applications on demand. The word podcast
  originated from a portable, smart music device
  popularly known as iPod
• Types of PodcastsThere are various formats of
  podcasts like Panel podcast, Interview podcast,
  Non- fictional storytelling podcast,
  Conversational/Co-hosted podcast, etc.

4

• Growth of Podcasts in recent years
• A huge number of brands now are penetrating
  podcast marketing to connect with their audience
  along with audio ads.We have Google podcast,
  Apple Podcast, Overcast, Amazon Alexa, Spotify.
  Podcast ads are the new hot sauce of digital
  marketing
• To read more, visit https//digichefs.com/grow
  th-of-podcast-and-podcast-advertising-in-india/