How to Evaluate a Web Marketing Agency

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How to Evaluate a Web Marketing Agency
P r e p a r e d b y C r u n ch y S o c i a l ,
A C r e a t i v e A g e n cy
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ExecutiveSummary 
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• Hiring an in-house team is an exciting part of
  the company's overall growth and journey towards
  becoming a marketing powerhouse.
• Even if you have been managing your businesss
  marketing until now, having a reputable firm do
  it for you makes a big difference to your time
  saved and your results.
• Youll finally be able to focus on your core
  offering and work on your business rather than in
  your business.

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Here are the few things you should consider
before hiring a marketing agency
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Your Requirements
You must be clear about what services you need,
whether it's handling social media content, paid
advertising, or even other aspects like SEO or
photography. If you can describe your needs to
the agency, they can assess what services you
need and avoid the work you dont require.
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Your Budget
Think about the costs involved if you were to
hire a staff member for the job and assess their
salary, super, cost of tools used, and sick or
holiday pay. For an established small-medium
business, your budget for social media alone
could be in the range of 1000-5000 per month.
Youll find that the more budget you put towards
your spend, the more results youll get from your
advertising.
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Their Work
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If a marketing agency can prove that they have
helped others, it will save you the hassle of
comparing them to the hundreds of web marketing
agencies available. Any professional web
marketing firm worth considering will have a
portfolio that reveals all the work they've done
in the past for other businesses similar to yours.
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Their Search Results
Pay close attention to this factor and choose an
agency that knows how to perform SEO tasks. You
might want to check out their social pages and
see if theyre posting quality information and
have accumulated authentic followers.
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Tools They Use
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Any web marketing company worth your time should
be well-acquainted with most of the tools and use
at least a few of them on a daily basis. Ask the
web marketing agency about their processes and
tools used to get a better understanding of what
will be needed of you during your time working
with them.
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Now that you know everything about the hiring
process, you are ready to partner with a
full-service web marketing agency.Ready to
partner with a full-service digital marketing
agency?
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Request a Proposal
crunchysocial.com.au facebook.com/crunchysocial
linkedin.com/company/crunchysocial instagram.com/
crunchysocial
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