Which are the Best Email Marketing Automation Platforms ?

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Which are the Best Email Marketing Automation
Platforms ?
Emails are a vital form of communication.
Although new forms of communication with instant
messaging are taking over the world by storm,
email still remains a significant form of
communication at workplaces. Similarly, marketers
conduct email marketing campaigns to reach out
to their prospective as well as existing
customers. Nonetheless, to stay relevant in the
market, email marketing automation is an
advancement in email campaigns. Did you know
that email marketing automation helps businesses
generate twice the number of leads? If you
havent deployed any email automation tool, its
time you do. With email automation, marketers can
create automated email campaigns and send them
to subscribers automatically. One of the
lucrative benefits of email
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automation is that marketers can increase the ROI
without even putting in any efforts. As a
marketer, you just have to schedule email
automation and the tool does the work for you,
automatically. Since its advent, the benefits of
email marketing automation tools could be
leveraged by large corporations as they were
quite expensive. However today, many affordable,
cloud-based solution providers in the market are
able to provide the best email automation
solutions. So, if youre looking to finally use
an email automation tool, here are the best ones
to help you narrow down your search.
Active Campaign ActiveCampaign is an easy-to-use
email marketing automation tool that helps
marketers create drip emails that accelerates
subscriber interaction, demographics, interests,
history, and much more. Apart from its ease of
use, this tool is regarded as one of the best in
integrations, affordability, email
deliverability, and customer support. More than
60,000 companies of all shapes and sizes use
ActiveCampaign for email automation. Its most
popular plan is 279/month for 10,000 contacts
that offer a range of services. Check their
plans here. HubSpot As marketers, we all know
HubSpot, especially for its CRM offering.
Nonetheless, HubSpot is the most favorite
marketing automation tool of marketers. One of
its best uses involves streamlining email
marketing services using automated frameworks.
Moreover, HubSpot offers you the ability to track
email campaigns in terms of conversions.
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Along with its free automation tools, its paid
plans start from 50/month for the Starter plan
to 3200/month for the Enterprise plan. Check
their pricing here. GetResponse GetResponse is
a heavily-featured marketing automation platform
with its most noteworthy feature being powerful
automation in list management. Its email
automation features offer segmentation of
subscribers, triggered campaigns, data updates,
tagging, etc. Companies get a bonus with
GetResponse of running webinars and even creating
landing pages. It is one of the highly versatile
marketing automation tools, providing all
solutions under one roof. For 5000 contacts, the
pricing of GetResponse is 45/month. Check their
pricing here. Drip As the name suggests, this
email automation tool offers an email drip
campaign solution. Marketers prefer Drip because
of its simplicity, user-friendly interface, drag
and drop tools, and pre-built templates. This
tool is great for e-commerce companies.
Moreover, it has a mobile app as well to help
marketers plan email marketing on the go. It is
quite affordable with its basic plan for 100
contacts starting at 49/month. Check their
pricing here. LeadSqaured Leadsquared is known
for optimizing the lead scoring process. It
leverages email marketing automated solutions
and then combines with sales operations to
improve efficiency.
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If you wish to choose its marketing automation
offerings, you will be billed starting at
150/month. You can check their pricing
here. Customer.io This rundown is incomplete
without talking about Customer.io. It is regarded
as one of the best email marketing automation
tools in the market. It has a very simple and
easy-to-use interface that allows you to
customize content very easily. It enables you to
precisely target messages to customers. Moreover,
its mobile app can help you get real-time
stats. It also provides A/B testing, in-context
conversations, conversion tracking, etc. It is
free initially for 200 email contacts. Check
their pricing here. Sendinblue Initially started
as a transactional email service, it has evolved
itself to a complete advanced marketing
automation tool as well as being very
cost-effective. It is mainly used for creating
and sending newsletters. Its automation offering
includes lead scoring, website goal-based
campaigns, SMS-based campaigns, sales reminders
based on custom triggers, etc. Its transaction
email feature can be leveraged to send emails
for invoices. Its free plan can help you to send
up to 300 emails a day. The paid plans start
at 25/month for 40,000 subscribers. Check their
pricing here. MailChimp MailChimp is one of the
widely used email marketing automation tools
across different industries. With its customized
email feature, you can send birthday wishes or
welcome messages to new subscribers. If you want
to customize order notifications or re-engage
with your customers, this is the best tool for
you. It is free for up to 2000 contacts. Its paid
plan starts at 425 or more per month. Check
their pricing here.
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Zoho Campaigns Zoho Campaigns is a powerful sales
and marketing suite. Its services range from CRM
software, email hosting to building forms,
website creation, etc. Its email marketing
automation solution provides heavily-featured
service, with unlimited emails and access to
other services. The workflows help you to create
sophisticated automations taking into
consideration a wide variety of riggers and
actions. Zoho Campaigns start at 5 for 500
subscribers. Check their pricing
here. Wishpond Wishpond is an all in one
marketing suite that offers email marketing
automation features along with other marketing
services. With Wishpond, you can create landing
pages, capture leads as well as run social media
promotions. Moreover, you can also customize
emails, run drip campaigns, take advantage of
real-time analytics and integrations, etc. Its
basic plan starts at 49/month. Check their
pricing here. Builderall Builderall is worlds
leading digital marketing platform with over 35
marketing automation tools in single dashboard .
It has the most powerful email automation
solution called mailing boss .