Daniel.jones (2)

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Technical SEO Definition 5 Technical Aspects
Everyone Should Know
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What are the characteristics of a technically
optimized website?

• A website that is technically sound works faster
  and attracts more users. It is easy to crawl for
  search engine bots. This can also eliminate the
  confusion caused by duplicate content. Moreover,
  such kind of site never sends its visitors or
  search engines non-working links.

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Lets discuss five major technical aspects of
technical search engine optimization
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The Page Loading Speed

• Today, we need web pages that load fast and
  mobile device-friendly. Modern users dont have
  time for sites to load properly that takes too
  much time. A 2016 research showed that 53 percent
  of mobile website visitors leave if a site is not
  opening under three seconds.
• Hence, if your site takes a lot of time to load,
  thats the main reason why you are losing your
  site traffic.
• Google is smart, and it knows that slow websites
  do not have much to offer therefore, it allots
  high ranks to websites that load faster to give
  its users an optimal experience. Slow sites
  usually end up in the later pages where people
  dont even bother to go once they have found what
  they are looking for in the first pages.

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Crawlable For Search Engines

• Did you know that search engines use spiders that
  crawl your web pages? Well, now you do!
• These spiders follow the links in order to
  discover the content that you have given on your
  site. If you created a solid internal linking
  structure, they would surely understand what
  content on your site is highly important
  according to users requirements.

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Robots.txt file

• Being a website owner, you can guide spiders to
  crawl your site using a file called
  robots.txt.file. However, keep in mind that this
  tool is powerful and it requires careful
  handling. Minor mistakes can prevent spiders from
  crawling your site or its pages. Some people end
  up blocking their website's JS and CSS files in
  their robot.txt file. You must know that these
  files have a code that tells search engines about
  your sites appearance and how it works. If you
  mistakenly block these files, search engines will
  not be able to find whether or not your site
  works perfectly.

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The Meta Robots Tag

• If you need search engine spiders to crawl your
  page, but you want to stop them from showing a
  particular page in the search engine results, you
  can use robots meta tag. Using these meta tags,
  it gets easy to guide them about how to crawl a
  page and not follow the given links.

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Existence of Dead Links

• Visitors do not like it when they land on a page
  that does not exist at all. This annoys them
  dramatically. If a link is taking them to a
  site's page that is non-existent, visitors will
  see a 404 error which destroys the user
  experience.
• Moreover, search engines do not like it when they
  get to see such error pages. Search engine finds
  a greater number of dead links than visitors
  because they follow all the links they encounter,
  no matter if it is hidden.
• To avoid unwanted dead links, one must always
  choose to redirect a pages URL when they remove
  or delete a page. The ideal action is to redirect
  it to a page that replaces the previous one.