10 Common SEO Myths 2021 That You Should Know In 2021 - PowerPoint PPT Presentation

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10 Common SEO Myths 2021 That You Should Know In 2021

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Title: 10 Common SEO Myths 2021 That You Should Know In 2021


1
What Experts Are Talking About SEO Myths In 2021!
2
INTRODUCTION
  • Many businesses get into SEO so that they can be
    number one and grow their business. But many SEO
    myths are existing within the space of marketing
    that is simply not true.
  • Many businesses get into SEO so that they can be
    number one and grow their business. But many SEO
    myths are existing within the space of marketing
    that is simply not true.

3
1. Keyword Stuffing
  • Myth
  • Some SEOs believe that keyword stuffing is a
    legitimate way to rank higher.
  • Truth
  • Good. It is a good thing to use keywords on your
    page for ranking, but it is nowhere true that
    keyword stuffing is a legitimate way.

4
2. Link Building Overshadows Content
  • Myth.
  • Link building is the most critical step in SEO,
    it's even more important than content, and
    marketers should focus on building links for
    their websites at the expense of content
    relevance and quality.
  • Truth
  • This is not true, links can improve your rankings
    but only if it is natural, relevant and reputable
    to your page.

5
3. PPC Advertising Boost Rankings
  • Myth
  • Practicing PPC is the fastest way to improve your
    rankings.Google prefers those who can spend money
    on advertising to get the highest rankings in
    organic search.
  • Truth
  • Google's ranking does not depend on a single
    factor, however, the ranking algorithm for
    organic search results is different from Paid
    Ads.

6
4. Mobile Optimization Isnt Important.
  • Myth
  • Google doesn't care if your page is optimized or
    not. It will rank simply because it has relevant
    content.
  • Truth
  • Google prefers sites that pass the
    mobile-friendly test. Yes, you heard that right.
    Your business won't lead in today's
    mobile-oriented world and won't show up in local
    searches unless it's optimized for mobile.

7
5. Its a One-Time Thing
  • Myth
  • If I have good positions in search results, I
    should stop paying experts.
  • Truth
  • SEO is something that requires constant effort,
    constant research, constant tweaking, and even
    regular reporting. I know it's painful for those
    looking for the magic to happen. But it's true,
    SEO is not a day's or a month's or six months'
    practice.

8
6. Domain Age Is a Ranking Factor
  • Myth
  • The fact that my site is old and ranks well
    suggests that the age of the domain plays a role
    in ranking.
  • Truth
  • The reality is that old sites have been working
    for a very long time. If we compare five year old
    sites that have consistently built valuable links
    with sites that have just been around for 5
    months or 5 years, we will see that due to the
    high volume of links.

9
7. Image Optimization Is Not Needed
  • Myth
  • No more need to optimize your images.
  • Truth
  • This is very wrong!
  • Image optimization is crucial for your website.
    You can get people to come to your site from the
    search results through images.

10
8. Social Media Doesnt Affect Your SEO
  • Myth
  • The digital marketing community has been debating
    for years whether Google uses signals from social
    media in its algorithm.
  • Truth
  • Social media affects your SEO. Social sharing
    increases the number of links, but it also shows
    Google that you are more popular and give people
    valuable content.

11
9. Longer Content Is The Only Way To Rank Higher.
  • Myth
  • You have to write a lot of content to get on the
    first page of Google.
  • Truth
  • This one is really common, as it used to be true
    a decade ago. You had to write a lot of content,
    and Google looked for consistency in quantity.

12
10. SEO Is Inexpensive
  • Myth
  • If you are in the market for SEO services, one of
    the things you often hear is that SEO is cheap.
  • Truth
  • This is a false rumor and you may see cheaper SEO
    alternatives on the market, but it is not cheap.
    Some small agencies offer affordable services
    from other agencies, but that doesn't mean it's
    cheap.

13
  • Thank you

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king-about-seo-myths
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